| Product Code: ETC7766450 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Jordan packaged water market is witnessing steady growth driven by factors such as increasing health awareness, rising disposable incomes, and a growing preference for convenience among consumers. The market is characterized by the presence of several local and international brands offering a variety of packaged water products including mineral water, flavored water, and functional water. Key players in the market are focusing on product innovation, packaging sustainability, and expanding distribution channels to gain a competitive edge. With consumers becoming more health-conscious and seeking safe and convenient hydration options, the packaged water market in Jordan is expected to continue its growth trajectory in the coming years, presenting opportunities for further market expansion and diversification.
The Jordan packaged water market is experiencing steady growth driven by increasing consumer awareness of the importance of hydration and health. The trend towards healthier beverage choices, coupled with a growing preference for convenience, is fueling the demand for packaged water in the region. Opportunities exist for companies to differentiate their products through innovative packaging, sustainable practices, and enhanced mineral content to cater to evolving consumer preferences. With a rising focus on environmental sustainability, eco-friendly packaging solutions such as biodegradable bottles or refillable options present a promising avenue for market expansion. Collaboration with retailers and e-commerce platforms to improve distribution channels and enhance brand visibility can further drive growth in the Jordanian packaged water market.
In the Jordan packaged water market, challenges include intense competition among numerous brands, leading to pricing pressures and the need for innovative marketing strategies to differentiate products. Additionally, issues related to water scarcity and quality concerns in the region may impact consumer trust in packaged water products. Distribution and logistical challenges, especially in reaching remote or rural areas, can also hinder market penetration. Regulatory requirements and compliance standards for bottled water production and labeling add complexity and cost to the operating environment. Moreover, fluctuating raw material costs and environmental sustainability concerns are emerging challenges that companies in the Jordan packaged water market need to address to ensure long-term success and growth.
The Jordan Packaged water market is primarily driven by a growing awareness among consumers regarding the importance of staying hydrated and maintaining good health. Additionally, the convenience and portability of packaged water make it a preferred choice for on-the-go consumption, especially in urban areas where access to clean drinking water may be limited. The increasing focus on health and wellness, coupled with rising disposable incomes and changing lifestyle patterns, further contribute to the market growth. Furthermore, concerns about water quality and safety in certain regions also drive the demand for reliable packaged water options. Marketing strategies emphasizing the purity, convenience, and health benefits of packaged water play a key role in attracting consumers and expanding the market in Jordan.
The Jordan Packaged water market is governed by various government policies aimed at regulating the industry and ensuring consumer safety. The Jordanian Ministry of Health oversees the quality and safety standards for packaged water, enforcing regulations such as the Jordanian Standard for Drinking Water. Additionally, the Jordan Food and Drug Administration (JFDA) plays a key role in monitoring and inspecting packaged water facilities to ensure compliance with health and safety standards. The government also imposes taxes and tariffs on packaged water products to generate revenue and control market dynamics. Overall, these government policies are designed to safeguard public health, maintain quality standards, and promote fair competition within the Jordan Packaged water market.
The Jordan packaged water market is expected to experience steady growth in the coming years due to increasing consumer awareness about the importance of hydration and convenience. Factors such as rising disposable incomes, changing lifestyles, and a growing focus on health and wellness are driving the demand for packaged water products in the country. Additionally, the tourism industry in Jordan is also contributing to the market growth as tourists prefer safe and convenient bottled water options. With the ongoing trend towards eco-friendly packaging and sustainable practices, there is a shift towards more environmentally friendly packaging solutions in the market. Overall, the Jordan packaged water market is likely to witness sustained growth as companies innovate to meet consumer preferences and regulations regarding water quality and safety.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Packaged water Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Packaged water Market - Industry Life Cycle |
3.4 Jordan Packaged water Market - Porter's Five Forces |
3.5 Jordan Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Jordan Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing health consciousness among consumers leading to increased demand for packaged water |
4.2.2 Rising disposable income in Jordan, making packaged water more affordable for consumers |
4.2.3 Convenience and portability of packaged water compared to other beverages |
4.3 Market Restraints |
4.3.1 Environmental concerns related to plastic waste from packaged water bottles |
4.3.2 Competition from other beverages such as juices, sodas, and energy drinks |
5 Jordan Packaged water Market Trends |
6 Jordan Packaged water Market, By Types |
6.1 Jordan Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Jordan Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Jordan Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Jordan Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Jordan Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Jordan Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Jordan Packaged water Market Import-Export Trade Statistics |
7.1 Jordan Packaged water Market Export to Major Countries |
7.2 Jordan Packaged water Market Imports from Major Countries |
8 Jordan Packaged water Market Key Performance Indicators |
8.1 Consumer awareness and perception of the health benefits of packaged water |
8.2 Adoption rate of eco-friendly packaging solutions in the packaged water market |
8.3 Number of distribution channels and retail outlets offering packaged water in Jordan |
9 Jordan Packaged water Market - Opportunity Assessment |
9.1 Jordan Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Jordan Packaged water Market - Competitive Landscape |
10.1 Jordan Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Jordan Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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