Jordan Retail Market (2025-2031) Outlook | Analysis, Companies, Size, Industry, Revenue, Growth, Value, Share, Forecast & Trends

Market Forecast By Product (Food and Beverages, Personal and Household Care, Apparel, Footwear and Accessories, Furniture, Toys, Electronic and Household Appliances, Other Products), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Department Stores, Specialty Stores, Online, Other Distribution Channels) And Competitive Landscape
Product Code: ETC255406 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Jordan Retail Market Overview

The Jordan retail market is characterized by a mix of traditional souks and modern shopping centers, reflecting the country`s diverse consumer preferences. The retail sector is primarily driven by the capital city, Amman, which hosts a variety of international and local brands across fashion, electronics, and other consumer goods. The market is experiencing a shift towards e-commerce, with an increasing number of consumers opting for online shopping platforms. Jordanian consumers value quality and authenticity in products, leading to a demand for premium and luxury brands. The retail sector in Jordan is competitive, with retailers constantly innovating to cater to changing consumer trends and preferences while also facing challenges such as economic fluctuations and political instability in the region.

Jordan Retail Market Trends

The Jordan retail market is experiencing a shift towards online shopping, with a growing number of consumers preferring the convenience and variety offered by e-commerce platforms. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increased reliance on digital channels for shopping. Additionally, there is a rising demand for sustainable and ethically sourced products among Jordanian consumers, driving retailers to adopt more environmentally friendly practices. In terms of product trends, athleisure wear and health-conscious products have gained popularity as consumers prioritize comfort and wellness. Retailers in Jordan are also focusing on enhancing customer experience both online and offline, with personalized services and innovative technologies to attract and retain customers in a competitive market landscape.

Jordan Retail Market Challenges

In the Jordan retail market, challenges include high competition among both local and international retailers, economic instability affecting consumer spending, and a relatively small market size compared to neighboring countries. Additionally, logistical challenges due to the country`s geographic location can impact supply chain efficiency and increase costs. Retailers also face regulatory hurdles and bureaucratic red tape which can hinder business operations and expansion efforts. Furthermore, changing consumer preferences and the shift towards online shopping present a challenge for brick-and-mortar retailers to adapt and stay competitive. To succeed in the Jordan retail market, companies need to navigate these challenges by implementing strategic marketing initiatives, optimizing supply chain management, and enhancing customer engagement to differentiate themselves in a crowded marketplace.

Jordan Retail Market Investment Opportunities

The Jordan retail market presents various investment opportunities for both local and international investors. With a growing middle class and increasing disposable income, there is a demand for modern retail formats such as shopping malls, supermarkets, and international brands. E-commerce is also gaining popularity in Jordan, providing opportunities for online retailers and delivery services. Additionally, there is potential for niche markets such as organic products, luxury goods, and experiential retail concepts to thrive in the market. Investing in the Jordan retail sector can offer attractive returns due to the country`s stable economy, strategic location, and growing consumer base. However, investors should carefully assess market trends, consumer preferences, and regulatory environment before entering the market.

Jordan Retail Market Government Policy

The retail market in Jordan is governed by several key policies to promote economic growth and consumer protection. The government has implemented regulations to control prices and prevent monopolistic practices, ensuring fair competition among retailers. Additionally, strict quality control measures are in place to safeguard consumer rights and maintain product standards. The government also offers incentives and support programs to encourage small businesses and boost entrepreneurship in the retail sector. Furthermore, trade agreements and partnerships with other countries play a crucial role in shaping the retail market landscape in Jordan, facilitating international trade and market access for retailers. Overall, government policies in Jordan aim to create a competitive and sustainable retail market that benefits both consumers and businesses alike.

Jordan Retail Market Future Outlook

The future outlook for the Jordan retail market appears promising with continued economic growth, increasing consumer spending power, and a growing preference for shopping at modern retail outlets. Factors such as a young and tech-savvy population, urbanization, and a rising middle class are expected to drive further expansion in the retail sector. E-commerce is also projected to play a significant role in the market`s future, with more consumers turning to online shopping for convenience and a wider product selection. To stay competitive in this evolving landscape, retailers will need to focus on enhancing their omnichannel strategies, offering unique shopping experiences, and investing in technology to meet changing consumer preferences. Overall, the Jordan retail market is poised for growth and innovation in the coming years.

Key Highlights of the Report:

  • Jordan Retail Market Outlook
  • Market Size of Jordan Retail Market, 2024
  • Forecast of Jordan Retail Market, 2031
  • Historical Data and Forecast of Jordan Retail Revenues & Volume for the Period 2021 - 2031
  • Jordan Retail Market Trend Evolution
  • Jordan Retail Market Drivers and Challenges
  • Jordan Retail Price Trends
  • Jordan Retail Porter's Five Forces
  • Jordan Retail Industry Life Cycle
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Product for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Food and Beverages for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Personal and Household Care for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Apparel for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Footwear and Accessories for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Furniture for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Toys for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Electronic and Household Appliances for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Food and Beverages Retail Market Revenues & Volume By Other Products for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Department Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of Jordan Retail Market Revenues & Volume By Other Distribution Channels for the Period 2021 - 2031
  • Jordan Retail Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Distribution Channel
  • Jordan Retail Top Companies Market Share
  • Jordan Retail Competitive Benchmarking By Technical and Operational Parameters
  • Jordan Retail Company Profiles
  • Jordan Retail Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Jordan Retail Market Overview

3.1 Jordan Country Macro Economic Indicators

3.2 Jordan Retail Market Revenues & Volume, 2021 & 2031F

3.3 Jordan Retail Market - Industry Life Cycle

3.4 Jordan Retail Market - Porter's Five Forces

3.5 Jordan Retail Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Jordan Retail Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Jordan Retail Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of the population in Jordan

4.2.2 Growing urbanization leading to a higher concentration of target consumers in urban areas

4.2.3 Tourism industry growth boosting retail sales through increased footfall in retail outlets

4.3 Market Restraints

4.3.1 Economic instability affecting consumer confidence and spending patterns

4.3.2 High unemployment rates impacting purchasing power

4.3.3 Dependence on imported goods leading to vulnerability to exchange rate fluctuations

5 Jordan Retail Market Trends

6 Jordan Retail Market, By Types

6.1 Jordan Retail Market, By Product

6.1.1 Overview and Analysis

6.1.2 Jordan Retail Market Revenues & Volume, By Product, 2021 - 2031F

6.1.3 Jordan Retail Market Revenues & Volume, By Food and Beverages, 2021 - 2031F

6.1.4 Jordan Retail Market Revenues & Volume, By Personal and Household Care, 2021 - 2031F

6.1.5 Jordan Retail Market Revenues & Volume, By Apparel, 2021 - 2031F

6.1.6 Jordan Retail Market Revenues & Volume, By Footwear and Accessories, 2021 - 2031F

6.1.7 Jordan Retail Market Revenues & Volume, By Furniture, 2021 - 2031F

6.1.8 Jordan Retail Market Revenues & Volume, By Toys, 2021 - 2031F

6.1.9 Jordan Retail Market Revenues & Volume, By Other Products, 2021 - 2031F

6.1.10 Jordan Retail Market Revenues & Volume, By Other Products, 2021 - 2031F

6.2 Jordan Retail Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Jordan Retail Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031F

6.2.3 Jordan Retail Market Revenues & Volume, By Convenience Stores, 2021 - 2031F

6.2.4 Jordan Retail Market Revenues & Volume, By Department Stores, 2021 - 2031F

6.2.5 Jordan Retail Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.2.6 Jordan Retail Market Revenues & Volume, By Online, 2021 - 2031F

6.2.7 Jordan Retail Market Revenues & Volume, By Other Distribution Channels, 2021 - 2031F

7 Jordan Retail Market Import-Export Trade Statistics

7.1 Jordan Retail Market Export to Major Countries

7.2 Jordan Retail Market Imports from Major Countries

8 Jordan Retail Market Key Performance Indicators

8.1 Average transaction value per customer

8.2 Footfall conversion rate in retail stores

8.3 Customer retention rate

8.4 Average basket size per transaction

8.5 Percentage of repeat customers

9 Jordan Retail Market - Opportunity Assessment

9.1 Jordan Retail Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Jordan Retail Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Jordan Retail Market - Competitive Landscape

10.1 Jordan Retail Market Revenue Share, By Companies, 2024

10.2 Jordan Retail Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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