| Product Code: ETC7801184 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import trend for Kenya digital gift cards and prepaid card market saw steady growth over the past year. Increased consumer demand and the expansion of digital payment options contributed to the rise in imports for these products in Kenya.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Digital Gift Cards and Prepaid Card Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Digital Gift Cards and Prepaid Card Market - Industry Life Cycle |
3.4 Kenya Digital Gift Cards and Prepaid Card Market - Porter's Five Forces |
3.5 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Kenya Digital Gift Cards and Prepaid Card Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Kenya |
4.2.2 Growing adoption of cashless transactions and digital payments |
4.2.3 Rising e-commerce and online shopping trends in the country |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of digital gift cards and prepaid cards among consumers |
4.3.2 Security concerns related to online transactions and digital payments |
4.3.3 Lack of regulatory framework and infrastructure to support the growth of digital gift cards and prepaid cards |
5 Kenya Digital Gift Cards and Prepaid Card Market Trends |
6 Kenya Digital Gift Cards and Prepaid Card Market, By Types |
6.1 Kenya Digital Gift Cards and Prepaid Card Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Prepaid Card, 2021- 2031F |
6.1.4 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Digital Gift Card, 2021- 2031F |
6.2 Kenya Digital Gift Cards and Prepaid Card Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By B2B, 2021- 2031F |
6.2.3 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By B2C, 2021- 2031F |
6.3 Kenya Digital Gift Cards and Prepaid Card Market, By Industry Vertical |
6.3.1 Overview and Analysis |
6.3.2 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Corporate Institutions, 2021- 2031F |
6.3.3 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Retail, 2021- 2031F |
6.3.4 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Government, 2021- 2031F |
6.3.5 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Hospitality & Travel, 2021- 2031F |
6.3.6 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.3.7 Kenya Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Consumer Goods, 2021- 2031F |
7 Kenya Digital Gift Cards and Prepaid Card Market Import-Export Trade Statistics |
7.1 Kenya Digital Gift Cards and Prepaid Card Market Export to Major Countries |
7.2 Kenya Digital Gift Cards and Prepaid Card Market Imports from Major Countries |
8 Kenya Digital Gift Cards and Prepaid Card Market Key Performance Indicators |
8.1 Number of new partnerships with e-commerce platforms for digital gift card integration |
8.2 Increase in the average transaction value of digital gift cards and prepaid cards |
8.3 Growth in the number of active users of digital gift cards and prepaid cards |
9 Kenya Digital Gift Cards and Prepaid Card Market - Opportunity Assessment |
9.1 Kenya Digital Gift Cards and Prepaid Card Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Digital Gift Cards and Prepaid Card Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Kenya Digital Gift Cards and Prepaid Card Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Kenya Digital Gift Cards and Prepaid Card Market - Competitive Landscape |
10.1 Kenya Digital Gift Cards and Prepaid Card Market Revenue Share, By Companies, 2024 |
10.2 Kenya Digital Gift Cards and Prepaid Card Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |