| Product Code: ETC006070 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Kenya Home Decor Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 9.98% in 2025, the market peaks at 11.84% in 2027, and settles at 9.24% by 2029.

The Home Decor market in Kenya is projected to grow at a high growth rate of 11.84% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

Kenya's home decor market is growing rapidly as more Kenyans become interested in personalizing their homes. Furniture, lighting, textiles, and decorative accessories are all popular items on the Kenyan home decor market. Traditional African art and crafts such as pottery, baskets, furniture made from local woods like mohogany and acacia are also gaining popularity. Local stores offer a variety of options for shoppers looking to add some unique touches to their interiors while online shopping is becoming increasingly common among those who prefer convenience over visiting physical locations
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Home Decor Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Home Decor Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Home Decor Market - Industry Life Cycle |
3.4 Kenya Home Decor Market - Porter's Five Forces |
3.5 Kenya Home Decor Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Kenya Home Decor Market Revenues & Volume Share, By Application Types, 2019 & 2026F |
3.7 Kenya Home Decor Market Revenues & Volume Share, By Distribution Channels, 2019 & 2026F |
4 Kenya Home Decor Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Home Decor Market Trends |
6 Kenya Home Decor Market, By Types |
6.1 Kenya Home Decor Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Home Decor Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Kenya Home Decor Market Revenues & Volume, By Furniture, 2016 - 2026F |
6.1.4 Kenya Home Decor Market Revenues & Volume, By Textile, 2016 - 2026F |
6.1.5 Kenya Home Decor Market Revenues & Volume, By Flooring, 2016 - 2026F |
6.1.6 Kenya Home Decor Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Kenya Home Decor Market, By Application Types |
6.2.1 Overview and Analysis |
6.2.2 Kenya Home Decor Market Revenues & Volume, By Indoor, 2016 - 2026F |
6.2.3 Kenya Home Decor Market Revenues & Volume, By Outdoor, 2016 - 2026F |
6.3 Kenya Home Decor Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 Kenya Home Decor Market Revenues & Volume, By Supermarkets and Hypermarkets, 2016 - 2026F |
6.3.3 Kenya Home Decor Market Revenues & Volume, By Home D cor Stores, 2016 - 2026F |
6.3.4 Kenya Home Decor Market Revenues & Volume, By Gift Shops, 2016 - 2026F |
6.3.5 Kenya Home Decor Market Revenues & Volume, By Online Stores, 2016 - 2026F |
6.3.6 Kenya Home Decor Market Revenues & Volume, By Others, 2016 - 2026F |
7 Kenya Home Decor Market Import-Export Trade Statistics |
7.1 Kenya Home Decor Market Export to Major Countries |
7.2 Kenya Home Decor Market Imports from Major Countries |
8 Kenya Home Decor Market Key Performance Indicators |
9 Kenya Home Decor Market - Opportunity Assessment |
9.1 Kenya Home Decor Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Kenya Home Decor Market Opportunity Assessment, By Application Types, 2019 & 2026F |
9.3 Kenya Home Decor Market Opportunity Assessment, By Distribution Channels, 2019 & 2026F |
10 Kenya Home Decor Market - Competitive Landscape |
10.1 Kenya Home Decor Market Revenue Share, By Companies, 2019 |
10.2 Kenya Home Decor Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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