Product Code: ETC10464853 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Women Active Wear Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Women Active Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Women Active Wear Market - Industry Life Cycle |
3.4 Kenya Women Active Wear Market - Porter's Five Forces |
3.5 Kenya Women Active Wear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Kenya Women Active Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kenya Women Active Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and fitness among Kenyan women |
4.2.2 Rising disposable income leading to higher spending on active wear |
4.2.3 Growing trend of athleisure fashion among women in Kenya |
4.3 Market Restraints |
4.3.1 Limited availability of affordable and high-quality active wear brands in the market |
4.3.2 Cultural factors impacting the acceptance and adoption of activewear among some segments of Kenyan women |
5 Kenya Women Active Wear Market Trends |
6 Kenya Women Active Wear Market, By Types |
6.1 Kenya Women Active Wear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Women Active Wear Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Kenya Women Active Wear Market Revenues & Volume, By Tops and T-Shirts, 2021 - 2031F |
6.1.4 Kenya Women Active Wear Market Revenues & Volume, By Sweatpants and Yoga Pants, 2021 - 2031F |
6.1.5 Kenya Women Active Wear Market Revenues & Volume, By Skirts and Skorts, 2021 - 2031F |
6.1.6 Kenya Women Active Wear Market Revenues & Volume, By Tracksuits, 2021 - 2031F |
6.1.7 Kenya Women Active Wear Market Revenues & Volume, By Sweatshirts/Jackets, 2021 - 2031F |
6.1.8 Kenya Women Active Wear Market Revenues & Volume, By Other Product Types, 2021 - 2029F |
6.2 Kenya Women Active Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Women Active Wear Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021 - 2031F |
6.2.3 Kenya Women Active Wear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.4 Kenya Women Active Wear Market Revenues & Volume, By Online Retail Stores, 2021 - 2031F |
6.2.5 Kenya Women Active Wear Market Revenues & Volume, By Other Distribution Channels, 2021 - 2031F |
7 Kenya Women Active Wear Market Import-Export Trade Statistics |
7.1 Kenya Women Active Wear Market Export to Major Countries |
7.2 Kenya Women Active Wear Market Imports from Major Countries |
8 Kenya Women Active Wear Market Key Performance Indicators |
8.1 Percentage increase in the number of active wear stores in Kenya |
8.2 Growth in the number of active wear brands specifically targeting women in Kenya |
8.3 Increase in social media engagement and influencer partnerships promoting active wear among Kenyan women. |
9 Kenya Women Active Wear Market - Opportunity Assessment |
9.1 Kenya Women Active Wear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Kenya Women Active Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kenya Women Active Wear Market - Competitive Landscape |
10.1 Kenya Women Active Wear Market Revenue Share, By Companies, 2024 |
10.2 Kenya Women Active Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |