Product Code: ETC4453947 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The combined market for augmented reality (AR) and virtual reality (VR) technologies in Malaysia represents a dynamic landscape with applications across industries such as gaming, healthcare, education, and more. The adoption of AR and VR solutions has been on the rise, driven by advancements in hardware and software capabilities. Both local and international companies have been actively involved in developing immersive experiences for consumers and businesses. As AR and VR technologies continue to mature and find new applications, the Malaysia market is poised for significant expansion in the near future.
The augmented and virtual reality market in Malaysia is driven by applications in various sectors, including gaming, education, training, and healthcare. The immersive and interactive experiences offered by AR and VR technologies are contributing to their growth.
The augmented and virtual reality market in Malaysia presents a dynamic landscape, characterized by both promise and challenges. One of the key challenges faced by this market is the limited consumer awareness and adoption. Despite the potential for transformative experiences in various sectors including gaming, education, and healthcare, there exists a significant gap in understanding among the general populace. This stems from a combination of factors, including the relatively high cost of entry, insufficient marketing efforts, and a lack of compelling use cases that resonate with the broader Malaysia population. Bridging this gap in awareness and fostering a culture of AR/VR adoption will be crucial for the sustained growth of this market.
The COVID-19 pandemic accelerated the adoption of augmented and virtual reality technologies in Malaysia. As social distancing measures and travel restrictions became prevalent, businesses and educational institutions turned to AR and VR solutions for immersive experiences and virtual collaboration. This led to a surge in demand for AR/VR hardware and software solutions. Market players in Malaysia swiftly adapted to this paradigm shift by developing innovative applications tailored to industries like education, healthcare, and entertainment, creating new opportunities for growth in the AR/VR market.
The augmented and virtual reality market in Malaysia is witnessing a surge in adoption across various sectors, including gaming, healthcare, and education. Global tech leaders like Facebook (Meta), Google, and Microsoft are pivotal players, providing cutting-edge AR and VR technologies and platforms. These companies bring extensive research and development capabilities to the Malaysia market, driving innovation and pushing the boundaries of immersive experiences. Additionally, local players like AR&Co and Virtel Corporation contribute significantly by developing customized AR and VR solutions that cater to specific market demands and applications.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Augmented and Virtual Reality Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Augmented and Virtual Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Augmented and Virtual Reality Market - Industry Life Cycle |
3.4 Malaysia Augmented and Virtual Reality Market - Porter's Five Forces |
3.5 Malaysia Augmented and Virtual Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.6 Malaysia Augmented and Virtual Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Malaysia Augmented and Virtual Reality Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.8 Malaysia Augmented and Virtual Reality Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Malaysia Augmented and Virtual Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Augmented and Virtual Reality Market Trends |
6 Malaysia Augmented and Virtual Reality Market, By Types |
6.1 Malaysia Augmented and Virtual Reality Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Offering , 2021-2031F |
6.1.3 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Hardware , 2021-2031F |
6.1.4 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Software, 2021-2031F |
6.1.5 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Services, 2021-2031F |
6.2 Malaysia Augmented and Virtual Reality Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Surgery, 2021-2031F |
6.2.3 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Therapy, 2021-2031F |
6.2.4 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Education and training, 2021-2031F |
6.2.5 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Rehabilitation, 2021-2031F |
6.2.6 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Pain management, 2021-2031F |
6.2.7 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malaysia Augmented and Virtual Reality Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Augmented Reality, 2021-2031F |
6.3.3 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Virtual Reality, 2021-2031F |
6.4 Malaysia Augmented and Virtual Reality Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Hospitals, Clinics, and Surgical Centers, 2021-2031F |
6.4.3 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Research Organizations and Pharma Companies, 2021-2031F |
6.4.4 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Research and Diagnostics Laboratories, 2021-2031F |
6.4.5 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Government and Defense Institutions, 2021-2031F |
6.4.6 Malaysia Augmented and Virtual Reality Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Augmented and Virtual Reality Market Import-Export Trade Statistics |
7.1 Malaysia Augmented and Virtual Reality Market Export to Major Countries |
7.2 Malaysia Augmented and Virtual Reality Market Imports from Major Countries |
8 Malaysia Augmented and Virtual Reality Market Key Performance Indicators |
9 Malaysia Augmented and Virtual Reality Market - Opportunity Assessment |
9.1 Malaysia Augmented and Virtual Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.2 Malaysia Augmented and Virtual Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Malaysia Augmented and Virtual Reality Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.4 Malaysia Augmented and Virtual Reality Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Malaysia Augmented and Virtual Reality Market - Competitive Landscape |
10.1 Malaysia Augmented and Virtual Reality Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Augmented and Virtual Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |