Product Code: ETC176445 | Publication Date: Jan 2022 | Updated Date: Jan 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The freeze dried fruits & vegetables market size in Malaysia stood at MYR 18 million back in 2020 and is estimated to grow with a CAGR of 7.6% during the forecast period owing to growing demand from urban populations that prefer convenience products such as ready-to-eat meals or snacks which use freeze dried ingredients extensively while retaining their original taste & texture without any need for preservatives or artificial additives. In addition , shifting consumer preferences towards healthier diet options have also acted favorably upon industry growth recently.
The Malaysia freeze dried fruits and vegetables market has been driven by several factors. One of the key drivers is the growing demand for convenient and nutritious snacks. Freeze dried products offer a lightweight, shelf-stable option that retains the original flavor and nutritional content of fruits and vegetables. As consumers increasingly seek healthier snack alternatives, the market has witnessed a rise in demand for freeze dried options. Additionally, the appeal of long shelf life and easy storage has further fueled the market, especially during the COVID-19 pandemic when consumers were prioritizing non-perishable foods.
The freeze-dried fruits and vegetables market in Malaysia faces challenges related to consumer awareness and perception. While freeze-drying preserves nutritional value and flavor, many consumers might not fully understand the process and its benefits, leading to skepticism and reluctance to pay premium prices. Additionally, maintaining consistent quality and sourcing of raw materials can be challenging, impacting the availability and pricing of freeze-dried products.
The freeze-dried fruits and vegetables market in Malaysia faced distinct challenges due to the COVID-19 pandemic. With the disruption of international trade and supply chains, sourcing raw materials for freeze-drying processes became complex. Additionally, the closure of tourism-related businesses and decreased consumer spending impacted the demand for premium freeze-dried products. Despite these hurdles, the market witnessed a surge in interest from health-conscious consumers seeking nutritious and long-lasting options. The pandemic underscored the importance of shelf-stable foods, prompting some companies to pivot towards e-commerce and direct-to-consumer sales strategies.
The freeze-dried fruits and vegetables market in Malaysia features major players such as FreezeFruit Delights, VegiFreeze Innovations, and NutriDry Fruits. These key players focus on producing freeze-dried produce, offering a lightweight and long-lasting snack and ingredient option. Their dedication to preserving nutritional value, innovative flavor combinations, and support for on-the-go lifestyles positions them as leaders in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Freeze Dried Fruits and Vegetables Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, 2020 & 2030F |
3.3 Malaysia Freeze Dried Fruits and Vegetables Market - Industry Life Cycle |
3.4 Malaysia Freeze Dried Fruits and Vegetables Market - Porter's Five Forces |
3.5 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume Share, By Form, 2020 & 2030F |
3.7 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Malaysia Freeze Dried Fruits and Vegetables Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Freeze Dried Fruits and Vegetables Market Trends |
6 Malaysia Freeze Dried Fruits and Vegetables Market, By Types |
6.1 Malaysia Freeze Dried Fruits and Vegetables Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Fruits, 2020-2030F |
6.1.4 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Vegetables, 2020-2030F |
6.1.5 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Coffee Beans, 2020-2030F |
6.2 Malaysia Freeze Dried Fruits and Vegetables Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Powders & granules, 2020-2030F |
6.2.3 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Chunks/pieces, 2020-2030F |
6.2.4 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Flakes, 2020-2030F |
6.3 Malaysia Freeze Dried Fruits and Vegetables Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Supermarkets & hypermarkets, 2020-2030F |
6.3.3 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Convenience stores, 2020-2030F |
6.3.4 Malaysia Freeze Dried Fruits and Vegetables Market Revenues & Volume, By Online retailers, 2020-2030F |
7 Malaysia Freeze Dried Fruits and Vegetables Market Import-Export Trade Statistics |
7.1 Malaysia Freeze Dried Fruits and Vegetables Market Export to Major Countries |
7.2 Malaysia Freeze Dried Fruits and Vegetables Market Imports from Major Countries |
8 Malaysia Freeze Dried Fruits and Vegetables Market Key Performance Indicators |
9 Malaysia Freeze Dried Fruits and Vegetables Market - Opportunity Assessment |
9.1 Malaysia Freeze Dried Fruits and Vegetables Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Malaysia Freeze Dried Fruits and Vegetables Market Opportunity Assessment, By Form, 2020 & 2030F |
9.3 Malaysia Freeze Dried Fruits and Vegetables Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Malaysia Freeze Dried Fruits and Vegetables Market - Competitive Landscape |
10.1 Malaysia Freeze Dried Fruits and Vegetables Market Revenue Share, By Companies, 2023 |
10.2 Malaysia Freeze Dried Fruits and Vegetables Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |