| Product Code: ETC187358 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Malaysia kefir market is expected to reach a value of MYR 10.3 million in 2025, with the compound annual growth rate (CAGR) estimated at 4.7%. This is driven by rising health consciousness among consumers, increased demand for probiotics, and an expanding range of dairy products being offered in retail outlets across Malaysia. The growing preference for nutritious and healthy food continues to drive the consumption of kefir drinks due to their high nutritional content such as vitamins B1-B12, magnesium, calcium, folic acid and more.
The kefir market in Malaysia is driven by the increasing interest in probiotic-rich foods and beverages for gut health. Kefir, a fermented dairy product, contains beneficial bacteria that may support digestion and immunity. As consumers become more health-conscious, there is a growing demand for functional foods like kefir. Its versatility in various culinary applications and the trend towards incorporating probiotics into daily diets contribute to a positive market outlook.
The kefir market in Malaysia faces challenges in terms of consumer acceptance and competition with established dairy products. Kefir`s unique taste and texture might require efforts to familiarize consumers with its attributes. Effective marketing, emphasizing its probiotic and health benefits, and creating appealing flavor variants are crucial for market growth. Ensuring consistent quality and addressing potential supply chain disruptions are also significant challenges.
The Covid-19 pandemic had varying effects on the kefir market in Malaysia. While interest in probiotic-rich foods increased, supply chain disruptions and challenges in sourcing kefir cultures impacted production. The closure of cafes and decreased consumer spending affected both retail and wholesale segments.
In Malaysia kefir market , prominent players such as KefirCrafters, ProbioticBliss Industries, and NutriKefir Ventures are noteworthy. These companies are poised to make significant contributions to the kefir market, offering probiotic-rich dairy products known for their potential health benefits. Their dedication to promoting gut health, crafting innovative kefir products, and catering to wellness-conscious consumers positions them as leaders in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Kefir Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Kefir Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Kefir Market - Industry Life Cycle |
3.4 Malaysia Kefir Market - Porter's Five Forces |
3.5 Malaysia Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 Malaysia Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Malaysia Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.8 Malaysia Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 Malaysia Kefir Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of kefir among consumers in Malaysia |
4.2.2 Growing trend of adopting probiotic-rich foods and beverages in the Malaysian market |
4.2.3 Rising demand for functional foods and beverages in Malaysia |
4.3 Market Restraints |
4.3.1 Limited availability and accessibility of kefir products in traditional retail channels |
4.3.2 High competition from other probiotic products in the Malaysian market |
4.3.3 Challenges in educating consumers about the taste and benefits of kefir compared to other dairy products |
5 Malaysia Kefir Market Trends |
6 Malaysia Kefir Market, By Types |
6.1 Malaysia Kefir Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Kefir Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 Malaysia Kefir Market Revenues & Volume, By Organic , 2021-2031F |
6.1.4 Malaysia Kefir Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Malaysia Kefir Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Kefir Market Revenues & Volume, By Flavored , 2021-2031F |
6.2.3 Malaysia Kefir Market Revenues & Volume, By Unflavored , 2021-2031F |
6.3 Malaysia Kefir Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Kefir Market Revenues & Volume, By Foods and beverages, 2021-2031F |
6.3.3 Malaysia Kefir Market Revenues & Volume, By Pharmaceutical, 2021-2031F |
6.4 Malaysia Kefir Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 Malaysia Kefir Market Revenues & Volume, By Animal milk , 2021-2031F |
6.4.3 Malaysia Kefir Market Revenues & Volume, By Soy milk , 2021-2031F |
6.4.4 Malaysia Kefir Market Revenues & Volume, By Coconut milk, 2021-2031F |
6.4.5 Malaysia Kefir Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Kefir Market Import-Export Trade Statistics |
7.1 Malaysia Kefir Market Export to Major Countries |
7.2 Malaysia Kefir Market Imports from Major Countries |
8 Malaysia Kefir Market Key Performance Indicators |
8.1 Consumer engagement and feedback on kefir products through social media platforms |
8.2 Number of new kefir product launches and innovations in the Malaysian market |
8.3 Growth in the number of kefir brand partnerships with health and wellness influencers in Malaysia |
9 Malaysia Kefir Market - Opportunity Assessment |
9.1 Malaysia Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 Malaysia Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.3 Malaysia Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.4 Malaysia Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
10 Malaysia Kefir Market - Competitive Landscape |
10.1 Malaysia Kefir Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |