| Product Code: ETC4961510 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The import shipments of adjustable bed bases and beds into New Zealand in 2024 saw a notable increase in growth rate, with a CAGR of 4.1% from 2020 to 2024. Key exporting countries such as China, Vietnam, Malaysia, Italy, and Indonesia continued to dominate the market, indicating a high level of concentration. The growth rate in 2024 alone reached 10.7%, reflecting a strong demand for these products in the New Zealand market. This data suggests a positive outlook for the adjustable bed industry in New Zealand, with continued interest from top exporting countries.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions | 3 New Zealand Adjustable Bed Base and Bed Market Overview |
3.1 New Zealand Country Macro Economic Indicators | 3.2 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume, 2021 & 2031F | 3.3 New Zealand Adjustable Bed Base and Bed Market - Industry Life Cycle | 3.4 New Zealand Adjustable Bed Base and Bed Market - Porter's Five Forces | 3.5 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume Share, By End-User, 2021 & 2031F | 3.6 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F | 4 New Zealand Adjustable Bed Base and Bed Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of adjustable bed bases for health and comfort |
4.2.2 Aging population leading to higher demand for adjustable beds |
4.2.3 Growing preference for customizable sleep solutions |
4.3 Market Restraints |
4.3.1 High cost associated with adjustable bed bases compared to traditional beds |
4.3.2 Limited availability of affordable options in the market |
4.3.3 Lack of awareness about the features and benefits of adjustable bed bases | 5 New Zealand Adjustable Bed Base and Bed Market Trends | 6 New Zealand Adjustable Bed Base and Bed Market, By Types | 6.1 New Zealand Adjustable Bed Base and Bed Market, By End-User |
6.1.1 Overview and Analysis | 6.1.2 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume, By End-User, 2021-2031F | 6.1.3 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume, By Residential, 2021-2031F | 6.1.4 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume, By Non-residential, 2021-2031F | 6.2 New Zealand Adjustable Bed Base and Bed Market, By Distribution Channel |
6.2.1 Overview and Analysis | 6.2.2 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume, By Offline, 2021-2031F | 6.2.3 New Zealand Adjustable Bed Base and Bed Market Revenues & Volume, By Online, 2021-2031F | 7 New Zealand Adjustable Bed Base and Bed Market Import-Export Trade Statistics | 7.1 New Zealand Adjustable Bed Base and Bed Market Export to Major Countries | 7.2 New Zealand Adjustable Bed Base and Bed Market Imports from Major Countries | 8 New Zealand Adjustable Bed Base and Bed Market Key Performance Indicators | 9 New Zealand Adjustable Bed Base and Bed Market - Opportunity Assessment | 9.1 New Zealand Adjustable Bed Base and Bed Market Opportunity Assessment, By End-User, 2021 & 2031F | 9.2 New Zealand Adjustable Bed Base and Bed Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F | 10 New Zealand Adjustable Bed Base and Bed Market - Competitive Landscape | 10.1 New Zealand Adjustable Bed Base and Bed Market Revenue Share, By Companies, 2024 | 10.2 New Zealand Adjustable Bed Base and Bed Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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