| Product Code: ETC8553756 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of athleisure wear into New Zealand continue to be dominated by key suppliers such as China, Vietnam, Bangladesh, Indonesia, and Thailand in 2024. Despite a slight growth rate of 0.29% in the past year, the industry has maintained a steady Compound Annual Growth Rate (CAGR) of 3.94% from 2020 to 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, with these top exporting countries playing a significant role in shaping the athleisure import landscape in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Athleisure Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Athleisure Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Athleisure Market - Industry Life Cycle |
3.4 New Zealand Athleisure Market - Porter's Five Forces |
3.5 New Zealand Athleisure Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 New Zealand Athleisure Market Revenues & Volume Share, By Category, 2022 & 2032F |
3.7 New Zealand Athleisure Market Revenues & Volume Share, By End-user, 2022 & 2032F |
3.8 New Zealand Athleisure Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Athleisure Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and wellness awareness among consumers in New Zealand |
4.2.2 Growing preference for comfortable and versatile clothing options |
4.2.3 Rise in adoption of athleisure wear as a mainstream fashion trend |
4.3 Market Restraints |
4.3.1 Competition from established athleisure brands in the market |
4.3.2 Economic uncertainty impacting consumer spending on non-essential items |
5 New Zealand Athleisure Market Trends |
6 New Zealand Athleisure Market, By Types |
6.1 New Zealand Athleisure Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Athleisure Market Revenues & Volume, By Product, 2022 - 2032F |
6.1.3 New Zealand Athleisure Market Revenues & Volume, By Yoga Apparel, 2022 - 2032F |
6.1.4 New Zealand Athleisure Market Revenues & Volume, By Shirts & T-Shirts, 2022 - 2032F |
6.2 New Zealand Athleisure Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Athleisure Market Revenues & Volume, By Mass, 2022 - 2032F |
6.2.3 New Zealand Athleisure Market Revenues & Volume, By Premium, 2022 - 2032F |
6.3 New Zealand Athleisure Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Athleisure Market Revenues & Volume, By Men, 2022 - 2032F |
6.3.3 New Zealand Athleisure Market Revenues & Volume, By Women, 2022 - 2032F |
6.3.4 New Zealand Athleisure Market Revenues & Volume, By Children, 2022 - 2032F |
6.4 New Zealand Athleisure Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Athleisure Market Revenues & Volume, By Hypermarkets & Supermarkets, 2022 - 2032F |
6.4.3 New Zealand Athleisure Market Revenues & Volume, By Sporting Goods Retailers, 2022 - 2032F |
6.4.4 New Zealand Athleisure Market Revenues & Volume, By Online, 2022 - 2032F |
6.4.5 New Zealand Athleisure Market Revenues & Volume, By Others, 2022 - 2032F |
7 New Zealand Athleisure Market Import-Export Trade Statistics |
7.1 New Zealand Athleisure Market Export to Major Countries |
7.2 New Zealand Athleisure Market Imports from Major Countries |
8 New Zealand Athleisure Market Key Performance Indicators |
8.1 Percentage increase in online searches for athleisure wear in New Zealand |
8.2 Growth in the number of athleisure retail stores in key cities |
8.3 Participation rates in fitness activities and events among the population |
9 New Zealand Athleisure Market - Opportunity Assessment |
9.1 New Zealand Athleisure Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 New Zealand Athleisure Market Opportunity Assessment, By Category, 2022 & 2032F |
9.3 New Zealand Athleisure Market Opportunity Assessment, By End-user, 2022 & 2032F |
9.4 New Zealand Athleisure Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Athleisure Market - Competitive Landscape |
10.1 New Zealand Athleisure Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Athleisure Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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