| Product Code: ETC4702426 | Publication Date: Nov 2023 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The import shipments of canned herring to New Zealand in 2024 continued to see a high concentration, with top exporting countries being the Philippines, Italy, Sri Lanka, South Korea, and Spain. Despite a challenging market environment, the industry experienced a significant decline in the compound annual growth rate (CAGR) from 2020 to 2024 at -16.94%. Furthermore, the growth rate from 2023 to 2024 remained negative at -15.64%. This data suggests a need for strategic adjustments and market diversification to address the downward trend in import volumes.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Canned Herring Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Canned Herring Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Canned Herring Market - Industry Life Cycle |
3.4 New Zealand Canned Herring Market - Porter's Five Forces |
3.5 New Zealand Canned Herring Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 New Zealand Canned Herring Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 New Zealand Canned Herring Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of consuming herring, such as being a good source of omega-3 fatty acids. |
4.2.2 Rising demand for convenient and ready-to-eat seafood products, driving the growth of the canned herring market. |
4.2.3 Growing trend towards sustainable and eco-friendly fishing practices, leading consumers to choose canned herring as an environmentally friendly option. |
4.3 Market Restraints |
4.3.1 Competition from other canned seafood products, such as tuna and salmon, impacting the market share of canned herring. |
4.3.2 Fluctuations in raw material prices, such as herring fish, affecting the cost of production and hence the pricing of canned herring products. |
5 New Zealand Canned Herring Market Trends |
6 New Zealand Canned Herring Market Segmentations |
6.1 New Zealand Canned Herring Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Canned Herring Market Revenues & Volume, By Tomato Sauce, 2022 - 2032F |
6.1.3 New Zealand Canned Herring Market Revenues & Volume, By Hot Sauce, 2022 - 2032F |
6.1.4 New Zealand Canned Herring Market Revenues & Volume, By Mustard Sauce, 2022 - 2032F |
6.1.5 New Zealand Canned Herring Market Revenues & Volume, By Smoked, 2022 - 2032F |
6.1.6 New Zealand Canned Herring Market Revenues & Volume, By Other, 2022 - 2032F |
6.2 New Zealand Canned Herring Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Canned Herring Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022 - 2032F |
6.2.3 New Zealand Canned Herring Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.2.4 New Zealand Canned Herring Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.2.5 New Zealand Canned Herring Market Revenues & Volume, By Others, 2022 - 2032F |
7 New Zealand Canned Herring Market Import-Export Trade Statistics |
7.1 New Zealand Canned Herring Market Export to Major Countries |
7.2 New Zealand Canned Herring Market Imports from Major Countries |
8 New Zealand Canned Herring Market Key Performance Indicators |
8.1 Consumer awareness and perception of herring as a healthy seafood option. |
8.2 Adoption rate of canned herring products in the market. |
8.3 Sustainability practices implemented in the sourcing and production of canned herring. |
8.4 Market penetration of canned herring products in different retail channels. |
8.5 Customer satisfaction and repeat purchase rate for canned herring products. |
9 New Zealand Canned Herring Market - Opportunity Assessment |
9.1 New Zealand Canned Herring Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 New Zealand Canned Herring Market Opportunity Assessment, By Application, 2022 & 2032F |
10 New Zealand Canned Herring Market - Competitive Landscape |
10.1 New Zealand Canned Herring Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Canned Herring Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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