| Product Code: ETC4846332 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
New Zealand continues to rely on imports for couscous, with Italy, Australia, Turkey, China, and South Korea leading the way in 2024. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a high concentration with a Herfindahl-Hirschman Index (HHI) showing limited competition. The consistent Compound Annual Growth Rate (CAGR) of 15.06% from 2020 to 2024 indicates a steady demand for couscous in New Zealand, presenting opportunities for market players to capitalize on this trend.

By 2027, the Couscous market in New Zealand is anticipated to reach a growth rate of 2.54%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Couscous Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Couscous Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Couscous Market - Industry Life Cycle |
3.4 New Zealand Couscous Market - Porter's Five Forces |
3.5 New Zealand Couscous Market Revenues & Volume Share, By Thickness, 2021 & 2031F |
3.6 New Zealand Couscous Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in healthy and convenient food options |
4.2.2 Growing awareness about the nutritional benefits of couscous |
4.2.3 Rising demand for ethnic and diverse food products in New Zealand |
4.3 Market Restraints |
4.3.1 Limited availability and awareness of couscous compared to other staple grains |
4.3.2 Price sensitivity among consumers due to the higher cost of couscous compared to traditional grains |
4.3.3 Competition from other popular grains and convenience food products |
5 New Zealand Couscous Market Trends |
6 New Zealand Couscous Market Segmentations |
6.1 New Zealand Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Couscous Market Revenues & Volume, By Fine Couscous, 2021-2031F |
6.1.3 New Zealand Couscous Market Revenues & Volume, By Medium Couscous, 2021-2031F |
6.1.4 New Zealand Couscous Market Revenues & Volume, By Thick Couscous, 2021-2031F |
6.2 New Zealand Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 New Zealand Couscous Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.4 New Zealand Couscous Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 New Zealand Couscous Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.6 New Zealand Couscous Market Revenues & Volume, By Online, 2021-2031F |
6.2.7 New Zealand Couscous Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Couscous Market Import-Export Trade Statistics |
7.1 New Zealand Couscous Market Export to Major Countries |
7.2 New Zealand Couscous Market Imports from Major Countries |
8 New Zealand Couscous Market Key Performance Indicators |
8.1 Consumer engagement with couscous recipes and cooking tutorials online |
8.2 Number of new product launches or varieties of couscous in the market |
8.3 Growth in the number of restaurants and cafes offering couscous-based dishes |
9 New Zealand Couscous Market - Opportunity Assessment |
9.1 New Zealand Couscous Market Opportunity Assessment, By Thickness, 2021 & 2031F |
9.2 New Zealand Couscous Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Couscous Market - Competitive Landscape |
10.1 New Zealand Couscous Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |