| Product Code: ETC12305293 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The home improvement import market in New Zealand continued to show strong growth in 2024, with top exporting countries including China, Australia, Taiwan, India, and the UK. The high concentration of the Herfindahl-Hirschman Index (HHI) indicates a competitive market landscape. The compound annual growth rate (CAGR) from 2020 to 2024 was a healthy 5.46%, with a steady growth rate of 0.89% from 2023 to 2024. This data suggests a sustained interest in home improvement products among New Zealand consumers, supported by a diverse range of imports.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Home Improvement Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Home Improvement Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Home Improvement Market - Industry Life Cycle |
3.4 New Zealand Home Improvement Market - Porter's Five Forces |
3.5 New Zealand Home Improvement Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Home Improvement Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 New Zealand Home Improvement Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 New Zealand Home Improvement Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Home Improvement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 New Zealand Home Improvement Market Trends |
6 New Zealand Home Improvement Market, By Types |
6.1 New Zealand Home Improvement Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Home Improvement Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 New Zealand Home Improvement Market Revenues & Volume, By Flooring Materials, 2021 - 2031F |
6.1.4 New Zealand Home Improvement Market Revenues & Volume, By Roofing Solutions, 2021 - 2031F |
6.1.5 New Zealand Home Improvement Market Revenues & Volume, By Paints and Coatings, 2021 - 2031F |
6.1.6 New Zealand Home Improvement Market Revenues & Volume, By Kitchen Remodeling, 2021 - 2031F |
6.2 New Zealand Home Improvement Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Home Improvement Market Revenues & Volume, By Hardwood and Vinyl, 2021 - 2031F |
6.2.3 New Zealand Home Improvement Market Revenues & Volume, By Metal and Asphalt Shingles, 2021 - 2031F |
6.2.4 New Zealand Home Improvement Market Revenues & Volume, By Water-based and Oil-based, 2021 - 2031F |
6.2.5 New Zealand Home Improvement Market Revenues & Volume, By Modular and Custom-built, 2021 - 2031F |
6.3 New Zealand Home Improvement Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Home Improvement Market Revenues & Volume, By Homeowners and Contractors, 2021 - 2031F |
6.3.3 New Zealand Home Improvement Market Revenues & Volume, By Renovators and Builders, 2021 - 2031F |
6.3.4 New Zealand Home Improvement Market Revenues & Volume, By DIY Enthusiasts, 2021 - 2031F |
6.3.5 New Zealand Home Improvement Market Revenues & Volume, By Luxury and Budget-conscious Buyers, 2021 - 2031F |
6.4 New Zealand Home Improvement Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Home Improvement Market Revenues & Volume, By Indoor and Outdoor Flooring, 2021 - 2031F |
6.4.3 New Zealand Home Improvement Market Revenues & Volume, By Residential and Commercial Roofs, 2021 - 2031F |
6.4.4 New Zealand Home Improvement Market Revenues & Volume, By Interior and Exterior Walls, 2021 - 2031F |
6.4.5 New Zealand Home Improvement Market Revenues & Volume, By Home Renovation, 2021 - 2031F |
7 New Zealand Home Improvement Market Import-Export Trade Statistics |
7.1 New Zealand Home Improvement Market Export to Major Countries |
7.2 New Zealand Home Improvement Market Imports from Major Countries |
8 New Zealand Home Improvement Market Key Performance Indicators |
9 New Zealand Home Improvement Market - Opportunity Assessment |
9.1 New Zealand Home Improvement Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Home Improvement Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.3 New Zealand Home Improvement Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 New Zealand Home Improvement Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Home Improvement Market - Competitive Landscape |
10.1 New Zealand Home Improvement Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Home Improvement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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