| Product Code: ETC8562996 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The New Zealand lager import market in 2024 saw a significant increase in concentration, with top exporting countries being South Africa, Belgium, UK, Ireland, and Australia. The market experienced a high growth rate of 109.31% from 2023 to 2024, contributing to a steady CAGR of 3.09% from 2020 to 2024. The continued dominance of these key exporting countries indicates a strong presence in the New Zealand market, suggesting a preference for lagers from a diverse range of international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Lager Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Lager Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Lager Market - Industry Life Cycle |
3.4 New Zealand Lager Market - Porter's Five Forces |
3.5 New Zealand Lager Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 New Zealand Lager Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Lager Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing trend towards craft and premium lagers in New Zealand |
4.2.2 Growing popularity of local breweries and craft beer culture |
4.2.3 Rising disposable incomes and consumer preferences for quality beverages |
4.3 Market Restraints |
4.3.1 Intense competition from imported lagers and craft beers |
4.3.2 Regulatory challenges such as alcohol regulations and taxes |
4.3.3 Health concerns and shifting consumer preferences towards healthier alternatives |
5 New Zealand Lager Market Trends |
6 New Zealand Lager Market, By Types |
6.1 New Zealand Lager Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Lager Market Revenues & Volume, By Product, 2022 - 2032F |
6.1.3 New Zealand Lager Market Revenues & Volume, By Standard, 2022 - 2032F |
6.1.4 New Zealand Lager Market Revenues & Volume, By Premium, 2022 - 2032F |
6.2 New Zealand Lager Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Lager Market Revenues & Volume, By On-trade, 2022 - 2032F |
6.2.3 New Zealand Lager Market Revenues & Volume, By Off-trade, 2022 - 2032F |
7 New Zealand Lager Market Import-Export Trade Statistics |
7.1 New Zealand Lager Market Export to Major Countries |
7.2 New Zealand Lager Market Imports from Major Countries |
8 New Zealand Lager Market Key Performance Indicators |
8.1 Number of new craft lager product launches in the market |
8.2 Consumer sentiment towards locally brewed lagers |
8.3 Growth in the number of lager tastings and brewery tours in New Zealand |
9 New Zealand Lager Market - Opportunity Assessment |
9.1 New Zealand Lager Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 New Zealand Lager Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Lager Market - Competitive Landscape |
10.1 New Zealand Lager Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Lager Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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