New Zealand Maternity Innerwear Market (2025-2031) | Industry, Share, Growth, Companies, Size & Revenue, Analysis, Outlook, Value, Trends, Competitive Landscape, Segmentation, Forecast

Market Forecast By Type (Maternity/Nursing Bras, Camisoles, Shapewear, Maternity Briefs), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC8563948 Publication Date: Sep 2024 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Dhaval Chaurasia No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

New Zealand Maternity Innerwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis

In 2024, New Zealand continued to see a strong demand for maternity innerwear imports, with top exporting countries being China, Indonesia, Sri Lanka, Vietnam, and Bangladesh. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the steady Compound Annual Growth Rate (CAGR) of 3.36% from 2020 to 2024 reflects sustained growth. Despite a slightly lower growth rate from 2023 to 2024 at 1.81%, the market for maternity innerwear imports in New Zealand remains stable and promising for exporters.

New Zealand Maternity Innerwear Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Key Highlights of the Report:

  • New Zealand Maternity Innerwear Market Outlook
  • Market Size of New Zealand Maternity Innerwear Market, 2024
  • Forecast of New Zealand Maternity Innerwear Market, 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Revenues & Volume for the Period 2021- 2031
  • New Zealand Maternity Innerwear Market Trend Evolution
  • New Zealand Maternity Innerwear Market Drivers and Challenges
  • New Zealand Maternity Innerwear Price Trends
  • New Zealand Maternity Innerwear Porter's Five Forces
  • New Zealand Maternity Innerwear Industry Life Cycle
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Type for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Maternity/Nursing Bras for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Camisoles for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Shapewear for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Maternity Briefs for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Offline for the Period 2021- 2031
  • Historical Data and Forecast of New Zealand Maternity Innerwear Market Revenues & Volume By Online for the Period 2021- 2031
  • New Zealand Maternity Innerwear Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • New Zealand Maternity Innerwear Top Companies Market Share
  • New Zealand Maternity Innerwear Competitive Benchmarking By Technical and Operational Parameters
  • New Zealand Maternity Innerwear Company Profiles
  • New Zealand Maternity Innerwear Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the New Zealand Maternity Innerwear Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the New Zealand Maternity Innerwear Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 New Zealand Maternity Innerwear Market Overview

3.1 New Zealand Country Macro Economic Indicators

3.2 New Zealand Maternity Innerwear Market Revenues & Volume, 2021 & 2031F

3.3 New Zealand Maternity Innerwear Market - Industry Life Cycle

3.4 New Zealand Maternity Innerwear Market - Porter's Five Forces

3.5 New Zealand Maternity Innerwear Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 New Zealand Maternity Innerwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 New Zealand Maternity Innerwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about the importance of comfortable and supportive maternity innerwear during pregnancy

4.2.2 Growth in the number of working women in New Zealand, leading to higher demand for maternity innerwear that is suitable for professional settings

4.2.3 Rising disposable income levels, allowing consumers to invest in higher quality and more specialized maternity innerwear

4.3 Market Restraints

4.3.1 Competition from generic innerwear brands offering maternity options, impacting market share of specialized maternity innerwear brands

4.3.2 Economic fluctuations affecting consumer spending on non-essential items like maternity innerwear

4.3.3 Limited availability of fashionable and affordable maternity innerwear options in the market

5 New Zealand Maternity Innerwear Market Trends

6 New Zealand Maternity Innerwear Market, By Types

6.1 New Zealand Maternity Innerwear Market, By Type

6.1.1 Overview and Analysis

6.1.2 New Zealand Maternity Innerwear Market Revenues & Volume, By Type, 2021- 2031F

6.1.3 New Zealand Maternity Innerwear Market Revenues & Volume, By Maternity/Nursing Bras, 2021- 2031F

6.1.4 New Zealand Maternity Innerwear Market Revenues & Volume, By Camisoles, 2021- 2031F

6.1.5 New Zealand Maternity Innerwear Market Revenues & Volume, By Shapewear, 2021- 2031F

6.1.6 New Zealand Maternity Innerwear Market Revenues & Volume, By Maternity Briefs, 2021- 2031F

6.2 New Zealand Maternity Innerwear Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 New Zealand Maternity Innerwear Market Revenues & Volume, By Offline, 2021- 2031F

6.2.3 New Zealand Maternity Innerwear Market Revenues & Volume, By Online, 2021- 2031F

7 New Zealand Maternity Innerwear Market Import-Export Trade Statistics

7.1 New Zealand Maternity Innerwear Market Export to Major Countries

7.2 New Zealand Maternity Innerwear Market Imports from Major Countries

8 New Zealand Maternity Innerwear Market Key Performance Indicators

8.1 Average order value of maternity innerwear purchases

8.2 Number of new maternity innerwear designs launched per quarter

8.3 Customer satisfaction scores related to comfort and fit of maternity innerwear

8.4 Percentage of repeat customers within a specific time period

8.5 Social media engagement metrics (likes, shares, comments) for maternity innerwear brands

9 New Zealand Maternity Innerwear Market - Opportunity Assessment

9.1 New Zealand Maternity Innerwear Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 New Zealand Maternity Innerwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 New Zealand Maternity Innerwear Market - Competitive Landscape

10.1 New Zealand Maternity Innerwear Market Revenue Share, By Companies, 2024

10.2 New Zealand Maternity Innerwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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