| Product Code: ETC8563948 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, New Zealand continued to see a strong demand for maternity innerwear imports, with top exporting countries being China, Indonesia, Sri Lanka, Vietnam, and Bangladesh. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the steady Compound Annual Growth Rate (CAGR) of 3.36% from 2020 to 2024 reflects sustained growth. Despite a slightly lower growth rate from 2023 to 2024 at 1.81%, the market for maternity innerwear imports in New Zealand remains stable and promising for exporters.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Maternity Innerwear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Maternity Innerwear Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Maternity Innerwear Market - Industry Life Cycle |
3.4 New Zealand Maternity Innerwear Market - Porter's Five Forces |
3.5 New Zealand Maternity Innerwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Maternity Innerwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Maternity Innerwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of comfortable and supportive maternity innerwear during pregnancy |
4.2.2 Growth in the number of working women in New Zealand, leading to higher demand for maternity innerwear that is suitable for professional settings |
4.2.3 Rising disposable income levels, allowing consumers to invest in higher quality and more specialized maternity innerwear |
4.3 Market Restraints |
4.3.1 Competition from generic innerwear brands offering maternity options, impacting market share of specialized maternity innerwear brands |
4.3.2 Economic fluctuations affecting consumer spending on non-essential items like maternity innerwear |
4.3.3 Limited availability of fashionable and affordable maternity innerwear options in the market |
5 New Zealand Maternity Innerwear Market Trends |
6 New Zealand Maternity Innerwear Market, By Types |
6.1 New Zealand Maternity Innerwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Maternity Innerwear Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 New Zealand Maternity Innerwear Market Revenues & Volume, By Maternity/Nursing Bras, 2021- 2031F |
6.1.4 New Zealand Maternity Innerwear Market Revenues & Volume, By Camisoles, 2021- 2031F |
6.1.5 New Zealand Maternity Innerwear Market Revenues & Volume, By Shapewear, 2021- 2031F |
6.1.6 New Zealand Maternity Innerwear Market Revenues & Volume, By Maternity Briefs, 2021- 2031F |
6.2 New Zealand Maternity Innerwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Maternity Innerwear Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 New Zealand Maternity Innerwear Market Revenues & Volume, By Online, 2021- 2031F |
7 New Zealand Maternity Innerwear Market Import-Export Trade Statistics |
7.1 New Zealand Maternity Innerwear Market Export to Major Countries |
7.2 New Zealand Maternity Innerwear Market Imports from Major Countries |
8 New Zealand Maternity Innerwear Market Key Performance Indicators |
8.1 Average order value of maternity innerwear purchases |
8.2 Number of new maternity innerwear designs launched per quarter |
8.3 Customer satisfaction scores related to comfort and fit of maternity innerwear |
8.4 Percentage of repeat customers within a specific time period |
8.5 Social media engagement metrics (likes, shares, comments) for maternity innerwear brands |
9 New Zealand Maternity Innerwear Market - Opportunity Assessment |
9.1 New Zealand Maternity Innerwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Maternity Innerwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Maternity Innerwear Market - Competitive Landscape |
10.1 New Zealand Maternity Innerwear Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Maternity Innerwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |