| Product Code: ETC8568119 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, New Zealand continued to see significant import shipments of polyurethane coatings, with top exporting countries being the USA, Italy, Greece, Germany, and Australia. Despite a high concentration level indicated by the HHI, the industry experienced a negative compound annual growth rate (CAGR) of -5.33% from 2020 to 2024. The growth rate in 2024 alone also declined by -13.18%. These figures suggest a challenging market environment for polyurethane coatings imports in New Zealand, reflecting potential shifts in demand dynamics or competitive pressures within the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Polyurethane Coatings Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Polyurethane Coatings Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Polyurethane Coatings Market - Industry Life Cycle |
3.4 New Zealand Polyurethane Coatings Market - Porter's Five Forces |
3.5 New Zealand Polyurethane Coatings Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.6 New Zealand Polyurethane Coatings Market Revenues & Volume Share, By End-User Industry, 2021 & 2031F |
4 New Zealand Polyurethane Coatings Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for eco-friendly and sustainable coatings solutions |
4.2.2 Growth in construction and infrastructure development projects in New Zealand |
4.2.3 Rising awareness about the benefits of polyurethane coatings in various industries |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices impacting production costs |
4.3.2 Stringent regulations and environmental concerns related to volatile organic compounds (VOCs) emissions |
5 New Zealand Polyurethane Coatings Market Trends |
6 New Zealand Polyurethane Coatings Market, By Types |
6.1 New Zealand Polyurethane Coatings Market, By Technology |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Polyurethane Coatings Market Revenues & Volume, By Technology, 2021- 2031F |
6.1.3 New Zealand Polyurethane Coatings Market Revenues & Volume, By Powder, 2021- 2031F |
6.1.4 New Zealand Polyurethane Coatings Market Revenues & Volume, By Solvent-Borne, 2021- 2031F |
6.1.5 New Zealand Polyurethane Coatings Market Revenues & Volume, By Water-Borne, 2021- 2031F |
6.1.6 New Zealand Polyurethane Coatings Market Revenues & Volume, By Radiation-Cured, 2021- 2031F |
6.2 New Zealand Polyurethane Coatings Market, By End-User Industry |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Polyurethane Coatings Market Revenues & Volume, By Transportation, 2021- 2031F |
6.2.3 New Zealand Polyurethane Coatings Market Revenues & Volume, By Construction, 2021- 2031F |
6.2.4 New Zealand Polyurethane Coatings Market Revenues & Volume, By Electrical and Electronics, 2021- 2031F |
6.2.5 New Zealand Polyurethane Coatings Market Revenues & Volume, By Wood and Furniture, 2021- 2031F |
6.2.6 New Zealand Polyurethane Coatings Market Revenues & Volume, By Others, 2021- 2031F |
7 New Zealand Polyurethane Coatings Market Import-Export Trade Statistics |
7.1 New Zealand Polyurethane Coatings Market Export to Major Countries |
7.2 New Zealand Polyurethane Coatings Market Imports from Major Countries |
8 New Zealand Polyurethane Coatings Market Key Performance Indicators |
8.1 Research and development investment in innovative polyurethane coating technologies |
8.2 Adoption rate of polyurethane coatings in key industries such as construction, automotive, and marine |
8.3 Number of partnerships and collaborations for expanding distribution channels and market reach |
9 New Zealand Polyurethane Coatings Market - Opportunity Assessment |
9.1 New Zealand Polyurethane Coatings Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.2 New Zealand Polyurethane Coatings Market Opportunity Assessment, By End-User Industry, 2021 & 2031F |
10 New Zealand Polyurethane Coatings Market - Competitive Landscape |
10.1 New Zealand Polyurethane Coatings Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Polyurethane Coatings Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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