| Product Code: ETC5008991 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand soup import market saw significant growth in 2024, with top exporting countries being Australia, UK, Japan, Italy, and Croatia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The compound annual growth rate (CAGR) of 9.21% from 2020 to 2024 highlights a thriving industry. Notably, the impressive growth rate of 23.29% from 2023 to 2024 suggests a growing demand for imported soups in New Zealand. This data underscores the opportunities and competition within the New Zealand soup import market.

In the Asia region, the Soups market in New Zealand is projected to expand at a stable growth rate of 1.25% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

The soups market in New Zealand caters to diverse consumer preferences for convenient and nutritious meal options. With a focus on quality ingredients and flavor innovation, both traditional and innovative soup varieties compete for market share, serving as staples in households and foodservice establishments.
Convenience and health trends fuel the soups market in New Zealand. Busy lifestyles and the desire for nutritious, easy-to-prepare meals make soups a popular choice, boosting market growth.
The sour milk drinks market encounters challenges related to consumer perception and competition from other beverages. While sour milk drinks offer potential health benefits, such as probiotics, consumer preferences for sweeter or more familiar beverages may limit market growth. Effective marketing and product positioning are crucial for success in this competitive market.
The New Zealand soups market operates within a regulatory framework set by government policies that ensure food safety standards, labeling requirements, and fair trade practices. The Ministry for Primary Industries (MPI) oversees the food industry, including soups, to ensure compliance with these regulations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Soups Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Soups Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Soups Market - Industry Life Cycle |
3.4 New Zealand Soups Market - Porter's Five Forces |
3.5 New Zealand Soups Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Soups Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Soups Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for nutritious food choices |
4.2.2 Growing trend towards convenience and ready-to-eat meals |
4.2.3 Rising disposable income leading to higher spending on premium and gourmet food products |
4.3 Market Restraints |
4.3.1 Seasonality of soup consumption, with higher demand during colder months |
4.3.2 Competition from other ready-to-eat meal options like instant noodles and frozen meals |
5 New Zealand Soups Market Trends |
6 New Zealand Soups Market Segmentations |
6.1 New Zealand Soups Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Soups Market Revenues & Volume, By Dry, 2021-2031F |
6.1.3 New Zealand Soups Market Revenues & Volume, By Wet, 2021-2031F |
6.1.4 New Zealand Soups Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Soups Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Soups Market Revenues & Volume, By Supermarkets & Hypermarkets, 2021-2031F |
6.2.3 New Zealand Soups Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 New Zealand Soups Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Soups Market Import-Export Trade Statistics |
7.1 New Zealand Soups Market Export to Major Countries |
7.2 New Zealand Soups Market Imports from Major Countries |
8 New Zealand Soups Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for soup brands |
8.2 Number of new product launches or flavor variations in the soup market |
8.3 Growth in online sales and e-commerce penetration for soups |
9 New Zealand Soups Market - Opportunity Assessment |
9.1 New Zealand Soups Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Soups Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Soups Market - Competitive Landscape |
10.1 New Zealand Soups Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Soups Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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