| Product Code: ETC8573737 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of women`s activewear to New Zealand continue to be dominated by top exporting countries such as China, Vietnam, Pakistan, Indonesia, and Cambodia. The market concentration remains high, with a significant increase in the Herfindahl-Hirschman Index (HHI) from 2023 to 2024. Despite a decline in growth rate in 2024 compared to the previous year, the compound annual growth rate (CAGR) from 2020 to 2024 indicates steady expansion at 6.29%. This data suggests a competitive and evolving market landscape for women`s activewear imports in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Womens Activewear Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Womens Activewear Market Revenues & Volume, 2022 & 2032F |
3.3 New Zealand Womens Activewear Market - Industry Life Cycle |
3.4 New Zealand Womens Activewear Market - Porter's Five Forces |
3.5 New Zealand Womens Activewear Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 New Zealand Womens Activewear Market Revenues & Volume Share, By Fabric, 2022 & 2032F |
3.7 New Zealand Womens Activewear Market Revenues & Volume Share, By Price Range, 2022 & 2032F |
3.8 New Zealand Womens Activewear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 New Zealand Womens Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and fitness among New Zealand women |
4.2.2 Growing preference for athleisure wear as a fashion trend |
4.2.3 Rising participation in sports and outdoor activities among women in New Zealand |
4.3 Market Restraints |
4.3.1 Intense competition from established global activewear brands |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Economic fluctuations affecting consumer discretionary spending on activewear |
5 New Zealand Womens Activewear Market Trends |
6 New Zealand Womens Activewear Market, By Types |
6.1 New Zealand Womens Activewear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Womens Activewear Market Revenues & Volume, By Product, 2022 - 2032F |
6.1.3 New Zealand Womens Activewear Market Revenues & Volume, By Top, 2022 - 2032F |
6.1.4 New Zealand Womens Activewear Market Revenues & Volume, By Bottom, 2022 - 2032F |
6.1.5 New Zealand Womens Activewear Market Revenues & Volume, By Sweatpants, 2022 - 2032F |
6.1.6 New Zealand Womens Activewear Market Revenues & Volume, By Shorts, 2022 - 2032F |
6.1.7 New Zealand Womens Activewear Market Revenues & Volume, By Skirts, 2022 - 2032F |
6.1.8 New Zealand Womens Activewear Market Revenues & Volume, By Yoga Pants and Leggings, 2022 - 2032F |
6.1.9 New Zealand Womens Activewear Market Revenues & Volume, By Jackets, 2022 - 2032F |
6.1.10 New Zealand Womens Activewear Market Revenues & Volume, By Jackets, 2022 - 2032F |
6.2 New Zealand Womens Activewear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Womens Activewear Market Revenues & Volume, By Polyester, 2022 - 2032F |
6.2.3 New Zealand Womens Activewear Market Revenues & Volume, By Nylon, 2022 - 2032F |
6.2.4 New Zealand Womens Activewear Market Revenues & Volume, By Cotton, 2022 - 2032F |
6.2.5 New Zealand Womens Activewear Market Revenues & Volume, By Neoprene, 2022 - 2032F |
6.2.6 New Zealand Womens Activewear Market Revenues & Volume, By Polypropylene, 2022 - 2032F |
6.2.7 New Zealand Womens Activewear Market Revenues & Volume, By Spandex, 2022 - 2032F |
6.3 New Zealand Womens Activewear Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Womens Activewear Market Revenues & Volume, By $20, 2022 - 2032F |
6.3.3 New Zealand Womens Activewear Market Revenues & Volume, By $20-$60, 2022 - 2032F |
6.3.4 New Zealand Womens Activewear Market Revenues & Volume, By $40-$60, 2022 - 2032F |
6.3.5 New Zealand Womens Activewear Market Revenues & Volume, By Above $60, 2022 - 2032F |
6.4 New Zealand Womens Activewear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Womens Activewear Market Revenues & Volume, By Offline, 2022 - 2032F |
6.4.3 New Zealand Womens Activewear Market Revenues & Volume, By Online, 2022 - 2032F |
7 New Zealand Womens Activewear Market Import-Export Trade Statistics |
7.1 New Zealand Womens Activewear Market Export to Major Countries |
7.2 New Zealand Womens Activewear Market Imports from Major Countries |
8 New Zealand Womens Activewear Market Key Performance Indicators |
8.1 Number of new entrants in the New Zealand womens activewear market |
8.2 Growth in online sales of womens activewear in New Zealand |
8.3 Percentage increase in the adoption of sustainable activewear materials in the market. |
9 New Zealand Womens Activewear Market - Opportunity Assessment |
9.1 New Zealand Womens Activewear Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 New Zealand Womens Activewear Market Opportunity Assessment, By Fabric, 2022 & 2032F |
9.3 New Zealand Womens Activewear Market Opportunity Assessment, By Price Range, 2022 & 2032F |
9.4 New Zealand Womens Activewear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 New Zealand Womens Activewear Market - Competitive Landscape |
10.1 New Zealand Womens Activewear Market Revenue Share, By Companies, 2025 |
10.2 New Zealand Womens Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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