Nigeria Baby Food Market (2020-2026)

Market Forecast By Product Type (Milk FormulaDried Baby FoodPrepared Baby Food & Others), By Distribution Channel (Hypermarkets/ Supermarkets, Online Channels & Others) and competitive landscape

Product Code: ETC002887 Publication Date: Jun 2020 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Nigeria baby food market is anticipated to grow significantly during the forecast period owing to rapid urbanization, a high rate of working women coupled with increasing disposable income of the people. Nigeria has higher cases of malnutrition and stunted growth prevailing among young children and the government has initiated various plans to promote awareness among the people about adequate nutrition needed for healthy growth, which would raise the demand for baby food in the country over the coming years.

According to 6Wresearch, Nigeria Baby Food Market size is anticipated to register growth during 2020-2026. Nigeria has the second-highest number of children suffering from stunting, globally, and an estimated 2 million children suffering from severe acute malnutrition (SAM). Also, the breastfeeding rates in the country have not shown improvement in recent years and a mere 17% of the total babies in the country were exhaustively breastfed. In this context, the government is working towards the implementation of the National Plan of Action on Food and Nutrition backed by UNICEF. Additionally, a high birth and fertility rate and growing awareness among the parents about nutrition along with rising purchasing power are some of the factors that would lead to considerable growth in the Nigeria baby food market during the forecast period. However, the growth is anticipated to slow down in 2020 due to the prevailing health crisis and demand shock in the economy following the outbreak of the coronavirus pandemic in the country.

By product type, the milk formula segment is anticipated to capture the highest market revenue share in the overall Nigeria baby food market during the forecast period. Such milk formula is also available for babies which are lactose intolerant and underweight babies. Also, it has high nutrition value and easy absorption as compared to other baby food product types.

The Nigeria baby food market report thoroughly covers the market by product type and distribution channel. The Nigeria baby food market outlook report provides an unbiased and detailed analysis of the on-going Nigeria baby food market trends, Nigeria baby food market share, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Nigeria baby food market is anticipated to register sound revenues in the upcoming six years on the back of the rising easy availability of baby food underpinned by increased supermarket and hypermarket expansion in the country. Int the overall Nigeria baby food market, the top-selling baby food category is Similac which is a form of dry milk and estimated to register high-end sales each year and benefit the Nigeria baby food market in the forthcoming years. The reason behind the substantial growth in the sales of Similac is underpinned by the DHA availability in Similac which is a very essential nutrient in developing a baby's brain and provide better vision to the child. Not only this, the portability and convenience of carrying dry milk easily without the threat of milk being spilled have made it an ideal purchase choice coupled with the increased shelf life of the product and as a result, is expected to bolster the potential growth of Nigeria baby food market in the upcoming six years.

Key Highlights of the Report:

  • Nigeria Baby Food Market Overview
  • Nigeria Baby Food Market Outlook
  • Nigeria Baby Food Market Forecast
  • Historical Data of Nigeria Baby Food Market Revenues for the Period 2016-2019
  • Nigeria Baby Food Market Size and Nigeria Baby Food Market Forecast of Revenues until 2026
  • Historical Data of Nigeria Baby Food Market Revenues, By Product Type, for the period 2016-2019
  • Market Size and Forecast of Nigeria Baby Food Market Revenues, By Product Type, until 2026
  • Historical Data of Nigeria Baby Food Market Revenues, By Distribution Channel, for the period 2016-2019
  • Market Size and Forecast of Nigeria Baby Food Market Revenues, By Distribution Channel, until 2026
  • Market Drivers and Restraints
  • Industry Life Cycle
  • Nigeria Baby Food Market Trends & Evolution
  • Nigeria Baby Food Market Opportunity Assessment
  • Nigeria Baby Food Market Share, By Players
  • Nigeria Baby Food Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Markets Covered

The Nigeria baby food market report provides a detailed analysis of the following market segments:

By Product Type

  • Milk Formula
  • Dried Baby Food
  • Prepared Baby Food
  • Others

By Distribution Channel

  • Hypermarkets/ Supermarkets
  • Online Channels
  • Others

TABLE OF CONTENTS

1. Executive Summary

2. Introduction

2.1 Report Description

2.2 Key Highlights

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3. Nigeria Baby Food Market Overview

3.1 Country Indicators

3.2 Nigeria Baby Food Market Revenues, 2016-2026F

3.3 Nigeria Baby Food Market Revenue Share, By Product Type, 2019 & 2026F

3.4 Nigeria Baby Food Market Revenue Share, By Distribution Channel, 2019 & 2026F

3.5 Nigeria Baby Food Market - Industry Life Cycle

3.6 Nigeria Baby Food Market - Porter’s Five Forces

4. Nigeria Baby Food Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5. Nigeria Baby Food Market Trends & Evolution

6. Nigeria Baby Food Market Overview, By Product Type

6.1 Nigeria Milk Formula Baby Food Market Revenues, 2016-2026F

6.2 Nigeria Dried Baby Food Market Revenues, 2016-2026F

6.3 Nigeria Prepared Baby Food Market Revenues, 2016-2026F

6.4 Nigeria Other Baby Food Market Revenues, 2016-2026F

7. Nigeria Baby Food Market Overview, By Distribution Channel

7.1 Nigeria Baby Food Market Revenues, By Hypermarkets/ Supermarkets, 2016-2026F

7.2 Nigeria Baby Food Market Revenues, By Online channels, 2016-2026F

7.3 Nigeria Baby Food Market Revenues, By Other channels, 2016-2026F

8. Nigeria Baby Food Market Key Performance Indicators

9. Nigeria Baby Food Market Opportunity Assessment

9.1 Nigeria Baby Food Market Opportunity Assessment, By Product Type, 2026F

9.2 Nigeria Baby Food Market Opportunity Assessment, By Distribution Channel, 2026F

10. Nigeria Baby Food Market Competitive Landscape

10.1 Nigeria Baby Food Market Revenue Share, By Companies, 2019

10.2 Nigeria Baby Food Market Competitive Benchmarking, By Operating & Technical Parameters

11. Company Profiles

12. Key Strategic Recommendations

13. Disclaimer

 
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