| Product Code: ETC8623124 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Nigeria market for digital gift cards and prepaid card imports saw significant growth with a high Herfindahl-Hirschman Index (HHI) indicating market concentration. Top exporting countries in 2024 included Malta, China, Malaysia, USA, and South Korea. Despite a remarkable compound annual growth rate (CAGR) of 60.1% from 2020 to 2024, there was a slight decline in the growth rate from 2023 to 2024 at -33.58%. This data suggests a dynamic and competitive landscape in the Nigerian market for digital gift cards and prepaid cards, with room for further expansion and innovation in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Digital Gift Cards and Prepaid Card Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Digital Gift Cards and Prepaid Card Market - Industry Life Cycle |
3.4 Nigeria Digital Gift Cards and Prepaid Card Market - Porter's Five Forces |
3.5 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Nigeria Digital Gift Cards and Prepaid Card Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone adoption in Nigeria |
4.2.2 Growing preference for digital transactions and e-commerce in the country |
4.2.3 Rise in demand for convenient and secure payment options |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of digital gift cards and prepaid cards among consumers |
4.3.2 Concerns about cybersecurity and fraud risks associated with digital transactions |
5 Nigeria Digital Gift Cards and Prepaid Card Market Trends |
6 Nigeria Digital Gift Cards and Prepaid Card Market, By Types |
6.1 Nigeria Digital Gift Cards and Prepaid Card Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Prepaid Card, 2021- 2031F |
6.1.4 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Digital Gift Card, 2021- 2031F |
6.2 Nigeria Digital Gift Cards and Prepaid Card Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By B2B, 2021- 2031F |
6.2.3 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By B2C, 2021- 2031F |
6.3 Nigeria Digital Gift Cards and Prepaid Card Market, By Industry Vertical |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Corporate Institutions, 2021- 2031F |
6.3.3 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Retail, 2021- 2031F |
6.3.4 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Government, 2021- 2031F |
6.3.5 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Hospitality & Travel, 2021- 2031F |
6.3.6 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.3.7 Nigeria Digital Gift Cards and Prepaid Card Market Revenues & Volume, By Consumer Goods, 2021- 2031F |
7 Nigeria Digital Gift Cards and Prepaid Card Market Import-Export Trade Statistics |
7.1 Nigeria Digital Gift Cards and Prepaid Card Market Export to Major Countries |
7.2 Nigeria Digital Gift Cards and Prepaid Card Market Imports from Major Countries |
8 Nigeria Digital Gift Cards and Prepaid Card Market Key Performance Indicators |
8.1 Average transaction value for digital gift cards and prepaid cards |
8.2 Number of new partnerships with retailers and online platforms for card distribution |
8.3 Customer retention rate for users of digital gift cards and prepaid cards |
9 Nigeria Digital Gift Cards and Prepaid Card Market - Opportunity Assessment |
9.1 Nigeria Digital Gift Cards and Prepaid Card Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Digital Gift Cards and Prepaid Card Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Nigeria Digital Gift Cards and Prepaid Card Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Nigeria Digital Gift Cards and Prepaid Card Market - Competitive Landscape |
10.1 Nigeria Digital Gift Cards and Prepaid Card Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Digital Gift Cards and Prepaid Card Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |