Nigeria Mobility as a Service Market (2025-2031) Outlook | Revenue, Industry, Share, Size, Value, Trends, Growth, Analysis, Forecast & Companies

Market Forecast By Service Type (Ride Hailing, Car Sharing, Micromobility, Bus Sharing, Train Services), By Solution Type (Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, Insurance Services), By Transportation Type (Public, Private), By Vehicle Type (Micromobility, Four-wheelers, Buses, Trains), By Application Type (Personalized Application Services, Journey Management, Journey Planning, Flexible Payments & Transactions), By Operating System (Android, iOS, Others), By Business Model (Business-to-Business, Business-to-Consumer, Peer-to-Peer), By Propulsion Type (ICE Vehicle, Electric Vehicle, Hybrid Electric Vehicle, CNG/LPG Vehicle) And Competitive Landscape
Product Code: ETC4568810 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch Author: Summon Dutta No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Nigeria Mobility as a Service Market Overview

The Nigeria Mobility as a Service (MaaS) Market focuses on integrated transportation services offered through a single digital platform. MaaS combines various transportation modes, such as public transit, ride-sharing, and bike-sharing, providing seamless and efficient mobility solutions for users.

Drivers of the market

The mobility as a service (MaaS) market in Nigeria is experiencing growth driven by the increasing demand for convenient and flexible transportation solutions, rising adoption of ride-sharing and car-sharing services, and growing focus on reducing traffic congestion and environmental impact. MaaS integrates various transportation modes, including public transit, ride-sharing, and bike-sharing, into a single accessible platform, enhancing urban mobility and transportation efficiency. With Nigeria expanding urban population and focus on improving transportation infrastructure, there is a rising demand for advanced MaaS solutions to support sustainable and efficient mobility. Moreover, advancements in MaaS technologies, including mobile applications and real-time data analytics, are driving innovation and expanding the adoption of MaaS in Nigeria, further stimulating market growth.

Challenges of the market

In Nigeria, the mobility as a service (MaaS) market grapples with challenges such as inadequate public transportation infrastructure, regulatory constraints, and technology adoption barriers. These challenges impact the development and scalability of integrated mobility solutions, affecting urban mobility and transportation efficiency. Addressing these challenges requires investments in transportation infrastructure, supportive regulations, and technology integration to promote the growth of MaaS in Nigeria.

Government Policy of the market

In Nigeria, the government may implement policies to promote the development of mobility as a service (MaaS) solutions to address transportation challenges in urban areas. This could include initiatives to encourage collaboration between public and private sector stakeholders to integrate various modes of transportation into a seamless mobility platform. Additionally, there may be efforts to develop regulations and standards to ensure safety, reliability, and affordability of MaaS offerings.

Key Highlights of the Report:

  • Nigeria Mobility as a Service Market Outlook
  • Market Size of Nigeria Mobility as a Service Market, 2024
  • Forecast of Nigeria Mobility as a Service Market, 2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Revenues & Volume for the Period 2021-2031
  • Nigeria Mobility as a Service Market Trend Evolution
  • Nigeria Mobility as a Service Market Drivers and Challenges
  • Nigeria Mobility as a Service Price Trends
  • Nigeria Mobility as a Service Porter's Five Forces
  • Nigeria Mobility as a Service Industry Life Cycle
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Service Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Ride Hailing for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Car Sharing for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Bus Sharing for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Train Services for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Solution Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Technology Platforms for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Payment Engines for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Navigation Solutions for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Telecom Connectivity Providers for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Ticketing Solutions for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Insurance Services for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Transportation Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Public for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Private for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Vehicle Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Micromobility for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Four-wheelers for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Buses for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Trains for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Application Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Personalized Application Services for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Journey Management for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Journey Planning for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Flexible Payments & Transactions for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Operating System for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Android for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By iOS for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Business Model for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Business-to-Business for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Business-to-Consumer for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Peer-to-Peer for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Propulsion Type for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By ICE Vehicle for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Electric Vehicle for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By Hybrid Electric Vehicle for the Period 2021-2031
  • Historical Data and Forecast of Nigeria Mobility as a Service Market Revenues & Volume By CNG/LPG Vehicle for the Period 2021-2031
  • Nigeria Mobility as a Service Import Export Trade Statistics
  • Market Opportunity Assessment By Service Type
  • Market Opportunity Assessment By Solution Type
  • Market Opportunity Assessment By Transportation Type
  • Market Opportunity Assessment By Vehicle Type
  • Market Opportunity Assessment By Application Type
  • Market Opportunity Assessment By Operating System
  • Market Opportunity Assessment By Business Model
  • Market Opportunity Assessment By Propulsion Type
  • Nigeria Mobility as a Service Top Companies Market Share
  • Nigeria Mobility as a Service Competitive Benchmarking By Technical and Operational Parameters
  • Nigeria Mobility as a Service Company Profiles
  • Nigeria Mobility as a Service Key Strategic Recommendations

What are the key factors driving the growth of the mobility as a service market in Nigeria?

The mobility as a service market in Nigeria is primarily driven by the increasing urbanization, rising demand for convenient transportation solutions, advancements in digital technologies, and the emergence of companies like Uber, Bolt, and Gokada offering innovative mobility services.
The growth in the Nigeria mobility as a service market is primarily driven by increasing urbanization, rising traffic congestion, demand for convenient transportation options, advancements in digital technology, and the entry of companies like Uber, Bolt, and Gokada offering innovative mobility solutions.
The Nigeria mobility as a service market is expected to witness significant growth in the coming years, driven by the increasing adoption of ride-hailing services like Uber and Bolt, the expansion of electric mobility solutions such as MAX.ng, and the development of smart transportation initiatives in cities like Lagos. This market is likely to experience a shift towards more sustainable and integrated mobility options, offering commuters greater convenience and reducing traffic congestion.
The Nigeria mobility as a service market presents significant opportunities for businesses to provide innovative solutions in urban transportation, such as ride-hailing services like Uber and Bolt, bike-sharing platforms like Gokada, and electric scooter services like MAX.ng. Investors can capitalize on the growing demand for convenient, cost-effective, and sustainable transportation options by supporting the expansion of these services and introducing new technologies tailored to the local market.
Customer preferences in the Nigeria Mobility as a Service market are largely influenced by factors such as convenience, affordability, and sustainability. For example, companies like Gokada and MAX Okada have gained popularity among customers due to their efficient and cost-effective motorcycle hailing services, catering to the growing demand for convenient urban transportation solutions. Additionally, the increasing focus on environmental sustainability has led to a rise in the adoption of electric scooters and bicycles offered by companies like Metro Africa Express (MAX) and Easy Mobility. These trends indicate a shift towards more eco-friendly modes of transportation that resonate with the preferences of Nigerian consumers.
6Wresearch actively monitors the Nigeria Mobility as a Service Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Nigeria Mobility as a Service Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Nigeria Mobility as a Service Market Overview

3.1 Nigeria Country Macro Economic Indicators

3.2 Nigeria Mobility as a Service Market Revenues & Volume, 2021 & 2031F

3.3 Nigeria Mobility as a Service Market - Industry Life Cycle

3.4 Nigeria Mobility as a Service Market - Porter's Five Forces

3.5 Nigeria Mobility as a Service Market Revenues & Volume Share, By Service Type, 2021 & 2031F

3.6 Nigeria Mobility as a Service Market Revenues & Volume Share, By Solution Type, 2021 & 2031F

3.7 Nigeria Mobility as a Service Market Revenues & Volume Share, By Transportation Type, 2021 & 2031F

3.8 Nigeria Mobility as a Service Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F

3.9 Nigeria Mobility as a Service Market Revenues & Volume Share, By Application Type, 2021 & 2031F

3.10 Nigeria Mobility as a Service Market Revenues & Volume Share, By Operating System, 2021 & 2031F

3.11 Nigeria Mobility as a Service Market Revenues & Volume Share, By Business Model, 2021 & 2031F

4 Nigeria Mobility as a Service Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing urbanization and congestion in major cities driving the demand for efficient and convenient mobility solutions.

4.2.2 Government initiatives promoting sustainable transportation options and reducing carbon emissions.

4.2.3 Growing smartphone penetration and tech-savvy population boosting the adoption of mobility as a service platforms.

4.3 Market Restraints

4.3.1 Infrastructure challenges such as poor road conditions and inadequate public transportation networks limiting the growth of mobility services.

4.3.2 Regulatory hurdles and lack of clear guidelines impacting the scalability and operations of mobility service providers.

4.3.3 Security concerns related to digital payments and personal data privacy hindering consumer trust in using mobility as a service.

5 Nigeria Mobility as a Service Market Trends

6 Nigeria Mobility as a Service Market, By Types

6.1 Nigeria Mobility as a Service Market, By Service Type

6.1.1 Overview and Analysis

6.1.2 Nigeria Mobility as a Service Market Revenues & Volume, By Service Type, 2021-2031F

6.1.3 Nigeria Mobility as a Service Market Revenues & Volume, By Ride Hailing, 2021-2031F

6.1.4 Nigeria Mobility as a Service Market Revenues & Volume, By Car Sharing, 2021-2031F

6.1.5 Nigeria Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F

6.1.6 Nigeria Mobility as a Service Market Revenues & Volume, By Bus Sharing, 2021-2031F

6.1.7 Nigeria Mobility as a Service Market Revenues & Volume, By Train Services, 2021-2031F

6.2 Nigeria Mobility as a Service Market, By Solution Type

6.2.1 Overview and Analysis

6.2.2 Nigeria Mobility as a Service Market Revenues & Volume, By Technology Platforms, 2021-2031F

6.2.3 Nigeria Mobility as a Service Market Revenues & Volume, By Payment Engines, 2021-2031F

6.2.4 Nigeria Mobility as a Service Market Revenues & Volume, By Navigation Solutions, 2021-2031F

6.2.5 Nigeria Mobility as a Service Market Revenues & Volume, By Telecom Connectivity Providers, 2021-2031F

6.2.6 Nigeria Mobility as a Service Market Revenues & Volume, By Ticketing Solutions, 2021-2031F

6.2.7 Nigeria Mobility as a Service Market Revenues & Volume, By Insurance Services, 2021-2031F

6.3 Nigeria Mobility as a Service Market, By Transportation Type

6.3.1 Overview and Analysis

6.3.2 Nigeria Mobility as a Service Market Revenues & Volume, By Public, 2021-2031F

6.3.3 Nigeria Mobility as a Service Market Revenues & Volume, By Private, 2021-2031F

6.4 Nigeria Mobility as a Service Market, By Vehicle Type

6.4.1 Overview and Analysis

6.4.2 Nigeria Mobility as a Service Market Revenues & Volume, By Micromobility, 2021-2031F

6.4.3 Nigeria Mobility as a Service Market Revenues & Volume, By Four-wheelers, 2021-2031F

6.4.4 Nigeria Mobility as a Service Market Revenues & Volume, By Buses, 2021-2031F

6.4.5 Nigeria Mobility as a Service Market Revenues & Volume, By Trains, 2021-2031F

6.5 Nigeria Mobility as a Service Market, By Application Type

6.5.1 Overview and Analysis

6.5.2 Nigeria Mobility as a Service Market Revenues & Volume, By Personalized Application Services, 2021-2031F

6.5.3 Nigeria Mobility as a Service Market Revenues & Volume, By Journey Management, 2021-2031F

6.5.4 Nigeria Mobility as a Service Market Revenues & Volume, By Journey Planning, 2021-2031F

6.5.5 Nigeria Mobility as a Service Market Revenues & Volume, By Flexible Payments & Transactions, 2021-2031F

6.6 Nigeria Mobility as a Service Market, By Operating System

6.6.1 Overview and Analysis

6.6.2 Nigeria Mobility as a Service Market Revenues & Volume, By Android, 2021-2031F

6.6.3 Nigeria Mobility as a Service Market Revenues & Volume, By iOS, 2021-2031F

6.6.4 Nigeria Mobility as a Service Market Revenues & Volume, By Others, 2021-2031F

6.7 Nigeria Mobility as a Service Market, By Business Model

6.7.1 Overview and Analysis

6.7.2 Nigeria Mobility as a Service Market Revenues & Volume, By Business-to-Business, 2021-2031F

6.7.3 Nigeria Mobility as a Service Market Revenues & Volume, By Business-to-Consumer, 2021-2031F

6.7.4 Nigeria Mobility as a Service Market Revenues & Volume, By , 2021-2031F

6.8 Nigeria Mobility as a Service Market, By Propulsion Type

6.8.1 Overview and Analysis

6.8.2 Nigeria Mobility as a Service Market Revenues & Volume, By ICE Vehicle, 2021-2031F

6.8.3 Nigeria Mobility as a Service Market Revenues & Volume, By Electric Vehicle, 2021-2031F

6.8.4 Nigeria Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F

6.8.5 Nigeria Mobility as a Service Market Revenues & Volume, By CNG/LPG Vehicle, 2021-2031F

7 Nigeria Mobility as a Service Market Import-Export Trade Statistics

7.1 Nigeria Mobility as a Service Market Export to Major Countries

7.2 Nigeria Mobility as a Service Market Imports from Major Countries

8 Nigeria Mobility as a Service Market Key Performance Indicators

8.1 Average daily active users on mobility as a service platforms.

8.2 Percentage of repeat customers using multiple services within the ecosystem.

8.3 Average time spent per user on the platform.

8.4 Customer satisfaction scores and ratings for the overall user experience.

8.5 Percentage of revenue generated from new services or partnerships within the mobility ecosystem.

9 Nigeria Mobility as a Service Market - Opportunity Assessment

9.1 Nigeria Mobility as a Service Market Opportunity Assessment, By Service Type, 2021 & 2031F

9.2 Nigeria Mobility as a Service Market Opportunity Assessment, By Solution Type, 2021 & 2031F

9.3 Nigeria Mobility as a Service Market Opportunity Assessment, By Transportation Type, 2021 & 2031F

9.4 Nigeria Mobility as a Service Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F

9.5 Nigeria Mobility as a Service Market Opportunity Assessment, By Application Type, 2021 & 2031F

9.6 Nigeria Mobility as a Service Market Opportunity Assessment, By Operating System, 2021 & 2031F

9.7 Nigeria Mobility as a Service Market Opportunity Assessment, By Business Model, 2021 & 2031F

9.7 Nigeria Mobility as a Service Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F

10 Nigeria Mobility as a Service Market - Competitive Landscape

10.1 Nigeria Mobility as a Service Market Revenue Share, By Companies, 2024

10.2 Nigeria Mobility as a Service Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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