| Product Code: ETC8637115 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Nigeria tissue and hygiene import market continues to see strong growth, with top exporting countries like China, India, USA, Hong Kong, and UAE dominating the market in 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure. The impressive compound annual growth rate (CAGR) of 50.08% from 2020 to 2024 underscores the increasing demand for these products in Nigeria. The remarkable growth rate of 306.96% from 2023 to 2024 suggests a surge in import shipments, reflecting a buoyant market for tissue and hygiene products in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Tissue and Hygiene Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Tissue and Hygiene Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Tissue and Hygiene Market - Industry Life Cycle |
3.4 Nigeria Tissue and Hygiene Market - Porter's Five Forces |
3.5 Nigeria Tissue and Hygiene Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Nigeria Tissue and Hygiene Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Tissue and Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in Nigeria |
4.2.2 Growth in population and urbanization leading to higher demand for tissue and hygiene products |
4.2.3 Rising disposable income levels and changing lifestyles driving consumption of premium products |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in Nigeria impacting the adoption of higher-priced tissue and hygiene products |
4.3.2 Inadequate infrastructure and distribution networks in certain regions affecting product availability |
4.3.3 Competition from informal/unorganized sector affecting market penetration of established brands |
5 Nigeria Tissue and Hygiene Market Trends |
6 Nigeria Tissue and Hygiene Market, By Types |
6.1 Nigeria Tissue and Hygiene Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Tissue and Hygiene Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Nigeria Tissue and Hygiene Market Revenues & Volume, By Toilet Paper, 2021- 2031F |
6.1.4 Nigeria Tissue and Hygiene Market Revenues & Volume, By Paper Towels, 2021- 2031F |
6.1.5 Nigeria Tissue and Hygiene Market Revenues & Volume, By Napkins, 2021- 2031F |
6.1.6 Nigeria Tissue and Hygiene Market Revenues & Volume, By Facial Tissues, 2021- 2031F |
6.1.7 Nigeria Tissue and Hygiene Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Nigeria Tissue and Hygiene Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Tissue and Hygiene Market Revenues & Volume, By Retail Pharmacies, 2021- 2031F |
6.2.3 Nigeria Tissue and Hygiene Market Revenues & Volume, By Drugstores, 2021- 2031F |
6.2.4 Nigeria Tissue and Hygiene Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.5 Nigeria Tissue and Hygiene Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.6 Nigeria Tissue and Hygiene Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 Nigeria Tissue and Hygiene Market Import-Export Trade Statistics |
7.1 Nigeria Tissue and Hygiene Market Export to Major Countries |
7.2 Nigeria Tissue and Hygiene Market Imports from Major Countries |
8 Nigeria Tissue and Hygiene Market Key Performance Indicators |
8.1 Household penetration rate of tissue and hygiene products |
8.2 Consumer spending on tissue and hygiene products per capita |
8.3 Adoption rate of eco-friendly and sustainable products in the market |
8.4 Usage frequency of tissue and hygiene products per consumer |
8.5 Retail presence and distribution reach of key brands in urban and rural areas |
9 Nigeria Tissue and Hygiene Market - Opportunity Assessment |
9.1 Nigeria Tissue and Hygiene Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Nigeria Tissue and Hygiene Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Tissue and Hygiene Market - Competitive Landscape |
10.1 Nigeria Tissue and Hygiene Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Tissue and Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |