Product Code: ETC330943 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The licensed sports merchandise market in Oman is growing with demand for branded apparel, accessories, and memorabilia featuring sports teams and leagues, driven by fan loyalty, sponsorships, and promotional activities.
The Licensed Sports Merchandise market in Oman is driven by the growing popularity of sports and the increasing fan base for sports teams and athletes. The demand for official merchandise, including apparel, accessories, and collectibles, significantly boosts this market.
Challenges involve managing licensing agreements and royalties, addressing counterfeit merchandise concerns, and adapting merchandise offerings to changing consumer preferences.
In support of sports development and consumer protection, the government regulates the sale and distribution of licensed sports merchandise. Policies aim to prevent counterfeit products, protect intellectual property rights, and ensure fair competition among licensed merchandise vendors to promote a vibrant and legitimate sports merchandise market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Oman Licensed Sports Merchandise Market Overview |
3.1 Oman Country Macro Economic Indicators |
3.2 Oman Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Oman Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Oman Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Oman Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Oman Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Oman Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Oman Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Oman Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of sports events and leagues in Oman |
4.2.2 Growing fan base and fan engagement for sports teams in Oman |
4.2.3 Rise in disposable income and consumer spending on sports merchandise |
4.3 Market Restraints |
4.3.1 Limited availability and variety of licensed sports merchandise in the market |
4.3.2 High pricing of licensed sports merchandise compared to counterfeit products |
5 Oman Licensed Sports Merchandise Market Trends |
6 Oman Licensed Sports Merchandise Market, By Types |
6.1 Oman Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Oman Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Oman Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Oman Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Oman Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Oman Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Oman Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Oman Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Oman Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Oman Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Oman Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Oman Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Oman Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Oman Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Oman Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Oman Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Oman Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Oman Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Oman Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Oman Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Oman Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Oman Licensed Sports Merchandise Market Export to Major Countries |
7.2 Oman Licensed Sports Merchandise Market Imports from Major Countries |
8 Oman Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Number of licensed sports merchandise retail outlets in Oman |
8.2 Percentage of sports fans in Oman purchasing licensed merchandise |
8.3 Sponsorship deals and partnerships between sports teams and merchandise manufacturers |
9 Oman Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Oman Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Oman Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Oman Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Oman Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Oman Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Oman Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Oman Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |