Pakistan Hair Care Market (2023-2029) | Size, Share, Industry, Revenue, Outlook, Growth, Analysis, Trends, Value, Segmentation & COVID-19 IMPACT

Market Forecast By Type (Product, Services), By Product Type (Shampoo, Hair Color, Conditioner, Hair Styling Product, Hair Oil, Hair Spray, Hair Gel, Others), By Distribution Channel (Online Stores, Hypermarkets, Direct Selling) and Competitive landscape

Product Code: ETC003542 Publication Date: Apr 2023 Updated Date: Feb 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Pakistan Hair Care Market Competition 2023


Pakistan Hair Care Market Synopsis 

Pakistan Hair Care Market is expected to witness tremendous growth during the forecast period driven by rising demand and increased innovation in the industry. There is an increase in demand for high quality and value-added products, which in turn, drives demand for hair care products in Pakistan. Leading companies are focusing on expanding their product portfolio according to consumer needs which will further prolifeate the Pakistan Hair Care Market growth over the years. Pakistan is the sixth most populous country in the world coupled with a growing middle class, resulting in increased disposable incomes, and changing lifestyles. However, the high cost of premium hair care products and the lack of awareness about new trends are some of the factors restraining the growth of the hair care market in Pakistan.

According to 6Wresearch, the Pakistan Hair Care Market is anticipated to grow at a higher growth rate during the 2023-2029. The increasing awareness of hair care and styling among consumers is fuelling the growth of the hair care industry in Pakistan. Also, the advent of social media platforms such as YouTube and Instagram have become key channels for hair tutorials which has led to an increase in sales of hair care products. The Pakistan hair care industry is growing at a rapid pace. The main drivers for this growth are the growing population and rising disposable incomes. However, high cost of products and the lack of awareness about hair care are the factors impeding the growth of this market. Also, the hair care products are generally expensive and out of reach for many consumers in Pakistan and many people do not know how to take proper care of their hair, which leads to problems such as hair fall, dandruff and frizziness. Apart from this, there has also been an increase in demand for hair care products that are specifically designed for men. Moreover, the growth of the e-commerce industry is also expected to boost the growth of the Pakistan hair care market.

The impact of COVID-19 on the Pakistan Hair Care Market

The COVID-19 pandemic had severely impacted the hair care market in Pakistan and many other industries around the world. The pandemic has disrupted supply chains and led to economic uncertainty to a great extent. The pandemic has also led to the reduced consumer spending as people were suffering from financial hardships during the pandemic. They had to cut their expenses on non-essential purchases such as hair care products. Moreover, the pandemic has disrupted the supply chain and many factories and warehouses were closed due to lockdowns and restrictions, leading to delays in the production and distribution of hair care products. This has led to shortages in some areas and an increase in prices for some hair care products.

Market Analysis by Product Type

According to Ravi Bhandari, Research Manager, 6Wresearch, the shampoo segment is expected to grow steadily during the forecast period. The conditioner segment is anticipated to grow at a moderate rate in the coming years. The hair color segment is forecast to grow at a slow pace. 

Market Analysis by Distribution Channels

Based on Distribution Channels, the hypermarkets are the most popular sales channels for hair care products in Pakistan as they offer a wide range of hair care products. With the growing popularity of e-commerce, online stores have become an important sales channel for hair care products in Pakistan and is expected to dominate the Pakistan Hair Care Market share

Key attractiveness of the report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Pakistan Hair Care Market Overview
  • Pakistan Hair Care Market Outlook
  • Market Size of Pakistan Hair Care Market, 2022
  • Forecast of Pakistan Hair Care Market, 2029
  • Historical Data and Forecast of Pakistan Hair Care Revenues & Volume for the Period 2019-2029
  • Pakistan Hair Care Market Trend Evolution
  • Pakistan Hair Care Market Drivers and Challenges
  • Pakistan Hair Care Price Trends
  • Pakistan Hair Care Porter's Five Forces
  • Pakistan Hair Care Industry Life Cycle
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Type for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Product for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Services for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Product Type for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Shampoo for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Hair Colour for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Conditioner for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Hair Styling Product for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Hair Oil for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Hair Spray for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Hair Gel for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Others for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Distribution Channel for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Online Stores for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Hypermarkets for the Period 2019-2029
  • Historical Data and Forecast of Pakistan Hair Care Market Revenues & Volume By Direct Selling for the Period 2019-2029
  • Pakistan Hair Care Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • Pakistan Hair Care Top Companies Market Share
  • Pakistan Hair Care Competitive Benchmarking By Technical and Operational Parameters
  • Pakistan Hair Care Company Profiles
  • Pakistan Hair Care Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type 

  • Product
  • Services

By Product Type 

  • Shampoo
  • Hair Color
  • Conditioner
  • Hair Styling Product
  • Hair Oil
  • Hair Spray
  • Hair Gel
  • Others

By Distribution Channel 

  • Online Stores
  • Hypermarkets
  • Direct Selling
Pakistan Hair Care Market: FAQs
There is a growing trend towards organic and natural hair care products in Pakistan, with consumers becoming more aware of the benefits of using natural ingredients and an increasing focus on product innovation and development.
The growing population, urbanization, rising disposable incomes, and the trend of using natural and organic products are further boosting the growth of the hair care products market.
The presence of counterfeit products, low awareness about hair care products, and the high cost of some premium hair care products are the factors impeding the market growth.
Hypermarkets, online stores, and direct selling are the major distribution channels for hair care products.
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Table of Contents
1. Executive Summary
2. Introduction
2.1. Key Highlights of the Report
2.2. Report Description
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Pakistan Hair Care Market Overview
3.1. Pakistan Country Macro Economic Indicators
3.2. Pakistan Hair Care Market Revenues & Volume, 2022 & 2029F
3.3. Pakistan Hair Care Market - Industry Life Cycle
3.4. Pakistan Hair Care Market - Porter's Five Forces
3.5. Pakistan Hair Care Market Revenues & Volume Share, By Type, 2022 & 2029F
3.6. Pakistan Hair Care Market Revenues & Volume Share, By Product Type, 2022 & 2029F
3.7. Pakistan Hair Care Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F
4. Pakistan Hair Care Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. Pakistan Hair Care Market Trends
6. Pakistan Hair Care Market, By Types
6.1. Pakistan Hair Care Market, By Type
6.1.1 Overview and Analysis
6.2.2. Pakistan Hair Care Market Revenues & Volume, By Type, 2019-2029F
6.2.3. Pakistan Hair Care Market Revenues & Volume, By Product, 2019-2029F
6.2.4. Pakistan Hair Care Market Revenues & Volume, By Services, 2019-2029F
6.2. Pakistan Hair Care Market, By Product Type
6.2.1. Overview and Analysis
6.2.2. Pakistan Hair Care Market Revenues & Volume, By Shampoo, 2019-2029F
6.2.3. Pakistan Hair Care Market Revenues & Volume, By Hair Colour, 2019-2029F
6.2.4. Pakistan Hair Care Market Revenues & Volume, By Conditioner, 2019-2029F
6.2.5. Pakistan Hair Care Market Revenues & Volume, By Hair Styling Product, 2019-2029F
6.2.6. Pakistan Hair Care Market Revenues & Volume, By Hair Oil, 2019-2029F
6.2.7. Pakistan Hair Care Market Revenues & Volume, By Hair Spray, 2019-2029F
6.2.8. Pakistan Hair Care Market Revenues & Volume, By Others, 2019-2029F
6.2.9. Pakistan Hair Care Market Revenues & Volume, By Others, 2019-2029F
6.3. Pakistan Hair Care Market, By Distribution Channel
6.3.1. Overview and Analysis
6.3.2. Pakistan Hair Care Market Revenues & Volume, By Online Stores, 2019-2029F
6.3.3 Pakistan Hair Care Market Revenues & Volume, By Hypermarkets, 2019-2029F
6.3.4. Pakistan Hair Care Market Revenues & Volume, By Direct Selling, 2019-2029F
7. Pakistan Hair Care Market Import-Export Trade Statistics
7.1. Pakistan Hair Care Market Export to Major Countries
7.2. Pakistan Hair Care Market Imports from Major Countries
8. Pakistan Hair Care Market Key Performance Indicators
9. Pakistan Hair Care Market - Opportunity Assessment
9.1. Pakistan Hair Care Market Opportunity Assessment, By Type, 2022 & 2029F
9.2. Pakistan Hair Care Market Opportunity Assessment, By Product Type, 2022 & 2029F
9.3. Pakistan Hair Care Market Opportunity Assessment, By Distribution Channel, 2022 & 2029F
10. Pakistan Hair Care Market - Competitive Landscape
10.1. Pakistan Hair Care Market Revenue Share, By Companies, 2022
10.2. Pakistan Hair Care Market Competitive Benchmarking, By Operating and Technical Parameters
11. Company Profiles
12. Recommendations
13. Disclaimer
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