| Product Code: ETC4383818 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Pakistan M Commerce Market is experiencing rapid growth as mobile commerce becomes more prevalent among consumers. With the increasing penetration of smartphones and internet access, more consumers are turning to mobile platforms for shopping and financial transactions. This shift is driven by the convenience and accessibility of mobile commerce, along with advancements in mobile payment technologies and security measures. Businesses are leveraging this trend by developing mobile-friendly websites and apps to capture a larger share of the market.
The proliferation of smartphones, the increasing internet penetration, and the growing popularity of online shopping are driving the growth of the mobile commerce (m-commerce) market in Pakistan. Consumers are increasingly using mobile devices to browse, shop, and make payments, leading to a surge in mobile commerce transactions. Additionally, the availability of secure mobile payment solutions and the convenience of shopping on-the-go are further fueling the adoption of m-commerce in Pakistan.
The M-commerce market in Pakistan faces challenges related to technological infrastructure, consumer trust, and regulatory frameworks. M-commerce, which refers to mobile-based e-commerce transactions, has witnessed significant growth in Pakistan due to increasing smartphone penetration and internet connectivity. However, concerns about data security, privacy, and fraud prevention remain key barriers to consumer adoption of mobile payment services. Additionally, the lack of interoperability between mobile payment platforms and traditional banking systems can limit the reach and convenience of M-commerce solutions, especially in rural and underserved areas. Moreover, the absence of clear regulations governing mobile financial services and digital transactions can create uncertainty for businesses and consumers alike, hindering market growth and innovation. Addressing these challenges requires investments in cybersecurity infrastructure, consumer education, and regulatory reforms to build trust, foster innovation, and promote financial inclusion through M-commerce solutions.
The government recognizes the growing importance of mobile commerce in driving economic growth and financial inclusion. Policies focus on fostering a conducive regulatory environment, promoting digital infrastructure development, and ensuring consumer protection in mobile payment transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan M Commerce Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Pakistan M Commerce Market - Industry Life Cycle |
3.4 Pakistan M Commerce Market - Porter's Five Forces |
3.5 Pakistan M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Pakistan M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Pakistan M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Pakistan M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Pakistan |
4.2.2 Growing smartphone adoption and usage |
4.2.3 Rise in digital payments infrastructure and awareness |
4.3 Market Restraints |
4.3.1 Limited access to high-speed internet in certain regions |
4.3.2 Concerns around cybersecurity and data privacy |
4.3.3 Lack of trust in online transactions among certain demographics |
5 Pakistan M Commerce Market Trends |
6 Pakistan M Commerce Market, By Types |
6.1 Pakistan M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Pakistan M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Pakistan M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Pakistan M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Pakistan M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Pakistan M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Pakistan M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Pakistan M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Pakistan M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Pakistan M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Pakistan M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Pakistan M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Pakistan M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Pakistan M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Pakistan M Commerce Market Import-Export Trade Statistics |
7.1 Pakistan M Commerce Market Export to Major Countries |
7.2 Pakistan M Commerce Market Imports from Major Countries |
8 Pakistan M Commerce Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Percentage of repeat customers |
8.3 Conversion rate from website/app visits to transactions |
8.4 Average order value |
8.5 Customer satisfaction ratings on mobile commerce platforms |
9 Pakistan M Commerce Market - Opportunity Assessment |
9.1 Pakistan M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Pakistan M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Pakistan M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Pakistan M Commerce Market - Competitive Landscape |
10.1 Pakistan M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Pakistan M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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