Market Forecast By Product Types (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Others), By Distribution Channel (Hypermarkets/Supermarket, Convenience Stores, Drug Stores/Pharmacies, Others), And Competitive Landscape
Product Code: ETC010549 | Publication Date: Oct 2020 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Philippines Feminine Hygiene market currently, in 2023, has witnessed an HHI of 6550, Which has increased slightly as compared to the HHI of 4518 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Philippines Feminine Hygiene Market report thoroughly covers the market by product types and by distribution channel. The Feminine Hygiene Market Outlook report provides an unbiased and detailed analysis of the ongoing Feminine Hygiene Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Philippines Feminine Hygiene Market is growing rapidly due to rising disposable income, rapid urbanization, and rising awareness of personal hygiene products. The Philippines is an emerging market for feminine hygiene products with a growing middle-class population. Moreover, the availability of innovative products is also contributing to the Philippines Feminine Hygiene Market growth during the forecast period. However, the limited awareness about menstrual hygiene among rural women and unreliable product availability are the factors deterring the growth of the feminine hygiene market to a great extent.
According to 6Wresearch, the Philippines Feminine Hygiene Market size is anticipated to grow at a higher growth rate during 2023-2029. The growth is being driven by rising awareness of feminine hygiene among women and the wide availability of products due to improved distribution channels. Additionally, there is an increasing number of working women in the country, who are more likely to use pads and tampons. Also, there is a growing preference for convenient and disposable products among consumers. However, the Philippines Feminine Hygiene Market share is hampered by the limited availability of products and social stigma related to the use of feminine hygiene products. Moreover, most women are not aware of where to buy menstrual products from. This has resulted in many women resorting to using unhygienic methods. The major trends in the market include the significant increase in awareness about personal hygiene due to the growing media exposure. With the improving economic conditions, there has been an increase in the sales of feminine hygiene products such as sanitary napkins and tampons.
The global outbreak impacted the growth of the feminine hygiene market in the Philippines in both positive and negative ways. The pandemic has resulted in several changes in consumer behavior, leading to gradual changes in the market. The pandemic has led to an increased demand for online shopping as people avoid going out due to the outbreak. Several players in the market have adapted to the changing environment by strengthening their online presence to reach miscellaneous consumers. The pandemic has also led to disruptions in the supply chain, leading to a shortage of some products. This shortage has resulted in increasing prices and an increasing number of counterfeit products in the market.
Philippines Feminine Hygiene Industry is forecast to grow at a CAGR of XX% during the forecast period. The market for feminine hygiene is highly competitive, with the presence of several large global players. Some of them are;
Among these, Johnson & Johnson is the leading player in the Philippine feminine hygiene market. The company has a strong presence in the country and offer a wide range of sanitary napkins and tampons. Procter & Gamble is the second largest player followed by Kimberly-Clark. Other players present in the market include Sanofi, Kao Corporation, and Edgewell Personal Care Company.
According to Dhaval, Research Manager, 6Wresearch, pads, and tampons are the most popular types of feminine hygiene products in the Philippines. Pads account for XX% of total sales while tampons accounted for XX%.
By Distribution Channel, the hypermarket/supermarket holds the largest market share in the Philippines feminine hygiene market. On the other hand, convenience stores and drug stores/pharmacies are also gaining traction over the years.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Feminine Hygiene Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Feminine Hygiene Market Revenues & Volume, 2019 - 2029F |
3.3 Philippines Feminine Hygiene Market - Industry Life Cycle |
3.4 Philippines Feminine Hygiene Market - Porter's Five Forces |
3.5 Philippines Feminine Hygiene Market Revenues & Volume Share, By Product Types, 2022 & 2029F |
3.6 Philippines Feminine Hygiene Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F |
4 Philippines Feminine Hygiene Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Feminine Hygiene Market Trends |
6 Philippines Feminine Hygiene Market, By Types |
6.1 Philippines Feminine Hygiene Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Philippines Feminine Hygiene Market Revenues & Volume, By Product Types, 2019 - 2029F |
6.1.3 Philippines Feminine Hygiene Market Revenues & Volume, By Sanitary Napkins/Pads, 2019 - 2029F |
6.1.4 Philippines Feminine Hygiene Market Revenues & Volume, By Tampons, 2019 - 2029F |
6.1.5 Philippines Feminine Hygiene Market Revenues & Volume, By Menstrual Cups, 2019 - 2029F |
6.1.6 Philippines Feminine Hygiene Market Revenues & Volume, By Others, 2019 - 2029F |
6.2 Philippines Feminine Hygiene Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Feminine Hygiene Market Revenues & Volume, By Hypermarkets/Supermarket, 2019 - 2029F |
6.2.3 Philippines Feminine Hygiene Market Revenues & Volume, By Convenience Stores, 2019 - 2029F |
6.2.4 Philippines Feminine Hygiene Market Revenues & Volume, By Drug Stores/Pharmacies, 2019 - 2029F |
6.2.5 Philippines Feminine Hygiene Market Revenues & Volume, By Others, 2019 - 2029F |
7 Philippines Feminine Hygiene Market Import-Export Trade Statistics |
7.1 Philippines Feminine Hygiene Market Export to Major Countries |
7.2 Philippines Feminine Hygiene Market Imports from Major Countries |
8 Philippines Feminine Hygiene Market Key Performance Indicators |
9 Philippines Feminine Hygiene Market - Opportunity Assessment |
9.1 Philippines Feminine Hygiene Market Opportunity Assessment, By Product Types, 2029F |
9.2 Philippines Feminine Hygiene Market Opportunity Assessment, By Distribution Channel, 2029F |
10 Philippines Feminine Hygiene Market - Competitive Landscape |
10.1 Philippines Feminine Hygiene Market Revenue Share, By Companies, 2022 |
10.2 Philippines Feminine Hygiene Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |