| Product Code: ETC12305185 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, the Philippines continued to see a significant influx of home improvement imports, with top exporters like China, Japan, Taiwan, USA, and Mexico dominating the market. The high Herfindahl-Hirschman Index (HHI) concentration indicates a competitive market with a few key players. The impressive compound annual growth rate (CAGR) of 19.37% from 2020 to 2024 highlights the sustained expansion of the industry. Furthermore, the notable growth rate of 25.47% from 2023 to 2024 suggests a continued upward trend in demand for home improvement products in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Home Improvement Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Home Improvement Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Home Improvement Market - Industry Life Cycle |
3.4 Philippines Home Improvement Market - Porter's Five Forces |
3.5 Philippines Home Improvement Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Home Improvement Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 Philippines Home Improvement Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Philippines Home Improvement Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Home Improvement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Home Improvement Market Trends |
6 Philippines Home Improvement Market, By Types |
6.1 Philippines Home Improvement Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Home Improvement Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Home Improvement Market Revenues & Volume, By Flooring Materials, 2021 - 2031F |
6.1.4 Philippines Home Improvement Market Revenues & Volume, By Roofing Solutions, 2021 - 2031F |
6.1.5 Philippines Home Improvement Market Revenues & Volume, By Paints and Coatings, 2021 - 2031F |
6.1.6 Philippines Home Improvement Market Revenues & Volume, By Kitchen Remodeling, 2021 - 2031F |
6.2 Philippines Home Improvement Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Home Improvement Market Revenues & Volume, By Hardwood and Vinyl, 2021 - 2031F |
6.2.3 Philippines Home Improvement Market Revenues & Volume, By Metal and Asphalt Shingles, 2021 - 2031F |
6.2.4 Philippines Home Improvement Market Revenues & Volume, By Water-based and Oil-based, 2021 - 2031F |
6.2.5 Philippines Home Improvement Market Revenues & Volume, By Modular and Custom-built, 2021 - 2031F |
6.3 Philippines Home Improvement Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Philippines Home Improvement Market Revenues & Volume, By Homeowners and Contractors, 2021 - 2031F |
6.3.3 Philippines Home Improvement Market Revenues & Volume, By Renovators and Builders, 2021 - 2031F |
6.3.4 Philippines Home Improvement Market Revenues & Volume, By DIY Enthusiasts, 2021 - 2031F |
6.3.5 Philippines Home Improvement Market Revenues & Volume, By Luxury and Budget-conscious Buyers, 2021 - 2031F |
6.4 Philippines Home Improvement Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Philippines Home Improvement Market Revenues & Volume, By Indoor and Outdoor Flooring, 2021 - 2031F |
6.4.3 Philippines Home Improvement Market Revenues & Volume, By Residential and Commercial Roofs, 2021 - 2031F |
6.4.4 Philippines Home Improvement Market Revenues & Volume, By Interior and Exterior Walls, 2021 - 2031F |
6.4.5 Philippines Home Improvement Market Revenues & Volume, By Home Renovation, 2021 - 2031F |
7 Philippines Home Improvement Market Import-Export Trade Statistics |
7.1 Philippines Home Improvement Market Export to Major Countries |
7.2 Philippines Home Improvement Market Imports from Major Countries |
8 Philippines Home Improvement Market Key Performance Indicators |
9 Philippines Home Improvement Market - Opportunity Assessment |
9.1 Philippines Home Improvement Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Home Improvement Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.3 Philippines Home Improvement Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Philippines Home Improvement Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Home Improvement Market - Competitive Landscape |
10.1 Philippines Home Improvement Market Revenue Share, By Companies, 2024 |
10.2 Philippines Home Improvement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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