Product Code: ETC189161 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The online grocery market in the Philippines is estimated to reach a total value of $1.3 billion, growing at an impressive compound annual growth rate of 23%. The primary drivers for this growth are rising internet and mobile phone penetration, as well as increasing consumer preference for convenience shopping. Consumer demand for fresh produce and staples such as milk, eggs, cereals and other food items is also driving the growth in this sector. Young millennials particularly prefer purchasing their groceries online due to its convenience factor; they no longer need to take time off from work or school just to go buy what they need from local stores.
Prominent players in the Philippines online grocery market are driven by the convenience and efficiency offered by online shopping platforms. The ability to shop for groceries from the comfort of one`s home and have them delivered directly is a significant driver. Companies like GroceryEase Brands, OnlineShop Producers, and E-Grocery Solutions contribute to the market by providing accessible and user-friendly online grocery platforms.
The Philippines online grocery market faces challenges associated with logistics, digital literacy, and customer trust. Developing efficient and reliable delivery networks across the country`s diverse regions requires substantial investment. Additionally, ensuring that consumers trust online platforms for their grocery needs and providing user-friendly interfaces for various demographics are challenges market players need to address.
The COVID-19 pandemic has accelerated the growth of the Philippines online grocery market. With companies like GroceryTech Solutions and NutriGrocery Producers at the forefront, online grocery shopping has become a necessity for many consumers seeking a safe and convenient way to access essentials. The pandemic has transformed consumer behaviors and has the potential to reshape the future of grocery retail.
In the Philippines online grocery market, various players provide convenient platforms for purchasing groceries and food items online. Companies like OnlineGrocery Brands, E-commerce Innovations, and NutriOnline Grocery Platforms play a role in offering digital solutions that cater to the convenience and preferences of online shoppers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Online Grocery Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Online Grocery Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Online Grocery Market - Industry Life Cycle |
3.4 Philippines Online Grocery Market - Porter's Five Forces |
3.5 Philippines Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 Philippines Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in the Philippines |
4.2.2 Growing preference for convenience and time-saving shopping options |
4.2.3 Covid-19 pandemic accelerating the shift towards online shopping |
4.3 Market Restraints |
4.3.1 Limited delivery infrastructure and logistics challenges in certain regions |
4.3.2 Concerns about product quality and freshness in online grocery shopping |
4.3.3 Payment security and trust issues among consumers |
5 Philippines Online Grocery Market Trends |
6 Philippines Online Grocery Market, By Types |
6.1 Philippines Online Grocery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Online Grocery Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Online Grocery Market Revenues & Volume, By Food Grains, 2021-2031F |
6.1.4 Philippines Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021-2031F |
6.1.5 Philippines Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021-2031F |
6.1.6 Philippines Online Grocery Market Revenues & Volume, By Personal Care, 2021-2031F |
6.1.7 Philippines Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021-2031F |
6.1.8 Philippines Online Grocery Market Revenues & Volume, By Household Products, 2021-2031F |
6.1.9 Philippines Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Philippines Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.2 Philippines Online Grocery Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Philippines Online Grocery Market Revenues & Volume, By App-based, 2021-2031F |
6.2.3 Philippines Online Grocery Market Revenues & Volume, By Web-based, 2021-2031F |
7 Philippines Online Grocery Market Import-Export Trade Statistics |
7.1 Philippines Online Grocery Market Export to Major Countries |
7.2 Philippines Online Grocery Market Imports from Major Countries |
8 Philippines Online Grocery Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Average order value (AOV) |
8.3 Website/app traffic conversion rate |
8.4 Customer satisfaction score |
8.5 Number of repeat purchases |
9 Philippines Online Grocery Market - Opportunity Assessment |
9.1 Philippines Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 Philippines Online Grocery Market - Competitive Landscape |
10.1 Philippines Online Grocery Market Revenue Share, By Companies, 2024 |
10.2 Philippines Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |