| Product Code: ETC8847950 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continues to be a key market for packaged water imports, with top exporting countries including Indonesia, Metropolitan France, Italy, South Korea, and the USA in 2024. Despite the high Herfindahl-Hirschman Index (HHI) indicating concentration in the market, the industry has shown impressive growth with a CAGR of 27.4% from 2020 to 2024. The growth rate in 2024 alone was 21.94%, highlighting the increasing demand for packaged water in the Philippines. This trend suggests a positive outlook for the industry and opportunities for further expansion in the market.

The packaged water market in the Philippines continues to expand due to increasing health awareness and demand for safe drinking water. Bottled water consumption has surged, driven by concerns over water contamination and the convenience of on-the-go hydration. Premium segments, including mineral and flavored water, are gaining popularity. The market is also witnessing the adoption of sustainable packaging solutions, such as biodegradable bottles and refillable containers.
The packaged water market remains strong due to rising health awareness and concerns about water quality. Bottled water is a necessity for many Filipinos, especially in urban areas with unreliable tap water. The demand for premium and alkaline water is growing, along with eco-friendly packaging solutions such as biodegradable and recyclable bottles.
The packaged water market faces intense competition from local and international brands, leading to price wars and thin profit margins. Additionally, growing environmental concerns regarding plastic waste from bottled water have led to increased demand for sustainable packaging solutions, adding to production costs. Furthermore, water contamination risks require strict quality control, increasing regulatory pressures on manufacturers.
The demand for packaged drinking water is expanding due to urbanization and health-conscious consumers. Investors can explore premium water brands, eco-friendly packaging solutions such as biodegradable bottles, and strategic retail partnerships to capture market share. Investing in advanced filtration and purification technologies can further enhance product quality.
The FDA and the Department of Health (DOH) enforce strict regulations on packaged water to ensure cleanliness and safety. The government requires bottled water companies to comply with sanitation guidelines. Policies promote the use of biodegradable packaging to minimize plastic waste.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Packaged water Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Packaged water Market - Industry Life Cycle |
3.4 Philippines Packaged water Market - Porter's Five Forces |
3.5 Philippines Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Philippines Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the importance of hydration |
4.2.2 Growth in the urban population leading to higher demand for convenient and portable water options |
4.2.3 Rising disposable incomes and changing lifestyles favoring the consumption of packaged water |
4.3 Market Restraints |
4.3.1 Environmental concerns related to plastic waste and sustainability issues |
4.3.2 Competition from alternative beverages like sports drinks, juices, and flavored water |
4.3.3 Price sensitivity among certain consumer segments impacting purchasing decisions |
5 Philippines Packaged water Market Trends |
6 Philippines Packaged water Market, By Types |
6.1 Philippines Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Philippines Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Philippines Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Philippines Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Philippines Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Philippines Packaged water Market Import-Export Trade Statistics |
7.1 Philippines Packaged water Market Export to Major Countries |
7.2 Philippines Packaged water Market Imports from Major Countries |
8 Philippines Packaged water Market Key Performance Indicators |
8.1 Consumer awareness and perception of the quality of packaged water |
8.2 Market penetration of packaged water in different regions of the Philippines |
8.3 Growth in demand for eco-friendly packaging options in the packaged water segment |
9 Philippines Packaged water Market - Opportunity Assessment |
9.1 Philippines Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Philippines Packaged water Market - Competitive Landscape |
10.1 Philippines Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Philippines Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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