| Product Code: ETC10867873 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Philippines continued to see a diverse range of supplement imports, with top exporters being Indonesia, USA, Canada, Malaysia, and India. The market displays low concentration with a Herfindahl-Hirschman Index (HHI) reflecting a competitive landscape. Despite a negative compound annual growth rate (CAGR) of -18.6% from 2020-24, the decline seems to be moderating as the growth rate improved to -16.09% in 2024 compared to the previous year. This data suggests a stabilization in the market and potential opportunities for growth and innovation in the supplements industry in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Supplements Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Supplements Market - Industry Life Cycle |
3.4 Philippines Supplements Market - Porter's Five Forces |
3.5 Philippines Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Supplements Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Philippines Supplements Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Philippines Supplements Market Revenues & Volume Share, By Function, 2021 & 2031F |
4 Philippines Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and emphasis on preventive healthcare in the Philippines. |
4.2.2 Rising disposable income levels leading to higher spending on wellness products. |
4.2.3 Growing elderly population in the country driving the demand for supplements targeting age-related health issues. |
4.3 Market Restraints |
4.3.1 Stringent regulations and compliance requirements in the supplements industry. |
4.3.2 Presence of counterfeit or substandard products affecting consumer trust and market growth. |
5 Philippines Supplements Market Trends |
6 Philippines Supplements Market, By Types |
6.1 Philippines Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Supplements Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Supplements Market Revenues & Volume, By Vitamins & Minerals, 2021 - 2031F |
6.1.4 Philippines Supplements Market Revenues & Volume, By Proteins & Amino Acids, 2021 - 2031F |
6.2 Philippines Supplements Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Philippines Supplements Market Revenues & Volume, By Capsules, 2021 - 2031F |
6.2.3 Philippines Supplements Market Revenues & Volume, By Tablets, 2021 - 2031F |
6.3 Philippines Supplements Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Philippines Supplements Market Revenues & Volume, By Infants, 2021 - 2031F |
6.3.3 Philippines Supplements Market Revenues & Volume, By Adults, 2021 - 2031F |
6.4 Philippines Supplements Market, By Function |
6.4.1 Overview and Analysis |
6.4.2 Philippines Supplements Market Revenues & Volume, By Bone Health, 2021 - 2031F |
6.4.3 Philippines Supplements Market Revenues & Volume, By Immunity Boosting, 2021 - 2031F |
7 Philippines Supplements Market Import-Export Trade Statistics |
7.1 Philippines Supplements Market Export to Major Countries |
7.2 Philippines Supplements Market Imports from Major Countries |
8 Philippines Supplements Market Key Performance Indicators |
8.1 Number of new product launches in the supplements market. |
8.2 Consumer satisfaction and repeat purchase rate for supplements. |
8.3 Growth in demand for specific categories of supplements (e.g., vitamins, minerals, herbal supplements). |
9 Philippines Supplements Market - Opportunity Assessment |
9.1 Philippines Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Supplements Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Philippines Supplements Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Philippines Supplements Market Opportunity Assessment, By Function, 2021 & 2031F |
10 Philippines Supplements Market - Competitive Landscape |
10.1 Philippines Supplements Market Revenue Share, By Companies, 2024 |
10.2 Philippines Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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