Product Code: ETC211541 | Publication Date: May 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Philippines toys and games market is a vibrant and dynamic sector driven by a large population of children and young consumers. The market is characterized by a wide variety of toys, including educational toys, action figures, board games, and video games. In recent years, the growth of e-commerce and online platforms has also significantly contributed to the expansion of the market, allowing consumers to access a broader range of products. The industry data indicates that the toys and games market in the Philippines had a market size of around $700 million, and it is projected to maintain a moderate CAGR of 5%. The increasing disposable income of Filipino families and a growing preference for high-quality and interactive toys are among the factors driving market growth.
The toys and games market in the Philippines is expected to witness consistent growth. Rising disposable income, a young population, and the influence of global entertainment trends contribute to the demand for various toys and games. Traditional toys and electronic games are likely to coexist, driven by changing consumer preferences.
The Philippines toys and games market faces challenges related to changing play preferences influenced by technology and online entertainment. Striking a balance between traditional and digital play experiences, ensuring safety and quality standards, and promoting educational aspects of toys could be key challenges to address for sustained market growth.
The Philippines toys and games market underwent a series of shifts due to the COVID-19 pandemic. With children spending more time at home due to school closures and lockdowns, there was a surge in demand for indoor entertainment options. Traditional toys and board games saw a revival, and the market adapted to online sales channels. However, disruptions in global supply chains impacted the availability of certain products. The market`s future will be shaped by its ability to sustain the interest generated during the pandemic and continue leveraging online platforms to reach consumers.
Key players in the Philippines Toys and Games market include Toy Kingdom, Toy Town, and Hobbes and Landes. These retailers offer a diverse range of toys, games, and entertainment products for children of all ages.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Toys and Games Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Toys and Games Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Toys and Games Market - Industry Life Cycle |
3.4 Philippines Toys and Games Market - Porter's Five Forces |
3.5 Philippines Toys and Games Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Toys and Games Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Toys and Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Toys and Games Market Trends |
6 Philippines Toys and Games Market, By Types |
6.1 Philippines Toys and Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Toys and Games Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Toys and Games Market Revenues & Volume, By Games and Puzzles, 2021-2031F |
6.1.4 Philippines Toys and Games Market Revenues & Volume, By Video Games, 2021-2031F |
6.1.5 Philippines Toys and Games Market Revenues & Volume, By Construction Toys, 2021-2031F |
6.1.6 Philippines Toys and Games Market Revenues & Volume, By Dolls and Accessories, 2021-2031F |
6.1.7 Philippines Toys and Games Market Revenues & Volume, By Outdoor and Sports Toys, 2021-2031F |
6.1.8 Philippines Toys and Games Market Revenues & Volume, By Other, 2021-2031F |
6.2 Philippines Toys and Games Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Toys and Games Market Revenues & Volume, By Online Channel, 2021-2031F |
6.2.3 Philippines Toys and Games Market Revenues & Volume, By Offline Channel, 2021-2031F |
7 Philippines Toys and Games Market Import-Export Trade Statistics |
7.1 Philippines Toys and Games Market Export to Major Countries |
7.2 Philippines Toys and Games Market Imports from Major Countries |
8 Philippines Toys and Games Market Key Performance Indicators |
9 Philippines Toys and Games Market - Opportunity Assessment |
9.1 Philippines Toys and Games Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Toys and Games Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Toys and Games Market - Competitive Landscape |
10.1 Philippines Toys and Games Market Revenue Share, By Companies, 2024 |
10.2 Philippines Toys and Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |