| Product Code: ETC11243425 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Philippines continues to heavily rely on imports for underwear, with China, Vietnam, Thailand, Bangladesh, and Cambodia leading the way in 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite a remarkable compound annual growth rate (CAGR) of 32.49% from 2020-24, the industry experienced a slight decline in growth rate from 2023-24. This data suggests the importance of monitoring market dynamics and potential challenges for the Philippines underwear import sector in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Underwear Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Underwear Market - Industry Life Cycle |
3.4 Philippines Underwear Market - Porter's Five Forces |
3.5 Philippines Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Philippines Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Philippines Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in the Philippines, leading to higher spending on clothing, including underwear. |
4.2.2 Growing awareness and demand for fashionable and comfortable underwear styles among the population. |
4.2.3 Rapid urbanization and changing lifestyles driving the demand for premium and branded underwear products. |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in the Philippines may limit the adoption of higher-priced underwear products. |
4.3.2 Competition from counterfeit or low-quality underwear brands impacting the market share of established players. |
4.3.3 Cultural factors influencing modesty and preferences for traditional underwear designs over modern styles. |
5 Philippines Underwear Market Trends |
6 Philippines Underwear Market, By Types |
6.1 Philippines Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Philippines Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Philippines Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Philippines Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Philippines Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Philippines Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Philippines Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Philippines Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Philippines Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Philippines Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Philippines Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Philippines Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Philippines Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Philippines Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Philippines Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Philippines Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Philippines Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Philippines Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Philippines Underwear Market Import-Export Trade Statistics |
7.1 Philippines Underwear Market Export to Major Countries |
7.2 Philippines Underwear Market Imports from Major Countries |
8 Philippines Underwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of underwear products in the Philippines market. |
8.2 Growth in online sales of underwear brands in the country. |
8.3 Consumer satisfaction and brand loyalty metrics for leading underwear manufacturers in the Philippines. |
9 Philippines Underwear Market - Opportunity Assessment |
9.1 Philippines Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Philippines Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Philippines Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Underwear Market - Competitive Landscape |
10.1 Philippines Underwear Market Revenue Share, By Companies, 2024 |
10.2 Philippines Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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