| Product Code: ETC8977730 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Romania packaged water market, the import trend experienced a -4.56% growth rate from 2023 to 2024, while the compound annual growth rate (CAGR) for 2020-2024 stood at 10.54%. This decline in import momentum in 2024 may have been influenced by fluctuations in consumer demand or changes in trade policies impacting market stability.

The Romania packaged water market is experiencing steady growth driven by increasing consumer awareness about the importance of hydration and health consciousness. Factors such as convenient packaging, improved distribution channels, and a rising trend towards on-the-go consumption are fueling the demand for packaged water in the country. Key players in the market are focusing on product innovation, offering a variety of flavored, functional, and premium packaged water options to cater to diverse consumer preferences. The market is also witnessing a shift towards sustainable packaging practices, with a growing emphasis on eco-friendly and recyclable packaging materials. Overall, the Romania packaged water market is projected to continue its growth trajectory, supported by changing consumer lifestyles and preferences.
The Romania Packaged water market is experiencing steady growth due to increasing health consciousness among consumers and a rising demand for convenient and safe drinking water options. With a growing focus on hydration and wellness, there is a significant opportunity for companies to introduce innovative packaging solutions, such as eco-friendly materials and functional packaging designs. Additionally, the trend towards on-the-go consumption and the popularity of flavored and vitamin-enhanced waters present avenues for product diversification and market expansion. As consumers prioritize health and sustainability, there is potential for brands to differentiate themselves through transparent sourcing practices and environmentally friendly initiatives, tapping into the growing demand for premium and value-added packaged water products in Romania.
In the Romania Packaged water market, several challenges are faced including increasing competition from both domestic and international brands, fluctuating raw material prices impacting production costs, and changing consumer preferences towards healthier and sustainable beverage options. Additionally, regulatory requirements for packaging materials and environmental concerns related to plastic waste disposal are also significant challenges for the industry. Furthermore, economic instability and uncertainties can affect consumer buying behavior and overall market demand. To navigate these challenges, companies in the Romania Packaged water market need to focus on product innovation, marketing strategies, sustainability initiatives, and maintaining competitive pricing to stay relevant and maintain market share in a rapidly evolving industry landscape.
The Romania Packaged water market is primarily driven by increasing health consciousness among consumers, leading to a growing preference for safe and convenient hydration options. The rising awareness about the importance of staying hydrated, coupled with concerns over the quality of tap water, has fueled the demand for packaged water products. Additionally, the busy lifestyles of modern consumers have resulted in a shift towards on-the-go and single-serve packaging formats, further driving market growth. The availability of a wide range of flavored and functional water products, as well as the convenience of purchasing packaged water from various retail channels, are also key factors driving the market in Romania. Overall, the market is expected to continue expanding as consumers prioritize health and convenience in their beverage choices.
In Romania, the packaged water market is governed by various government policies aimed at ensuring quality, safety, and consumer protection. The Romanian National Regulatory Authority for Energy (ANRE) oversees the regulation of packaged water prices and quality standards. Additionally, the Ministry of Health sets guidelines for the production, labeling, and distribution of packaged water to ensure compliance with health and safety standards. The National Consumer Protection Authority (ANPC) monitors market practices to prevent misleading advertising and protect consumer rights. Overall, the government policies in Romania`s packaged water market focus on maintaining high quality standards, ensuring fair pricing, and safeguarding consumer interests.
The Romania packaged water market is expected to witness steady growth in the coming years, driven by factors such as increasing health consciousness among consumers, rising disposable incomes, and a growing preference for convenience and on-the-go hydration options. The market is likely to see further expansion with the introduction of innovative packaging formats, enhanced product offerings, and a focus on sustainability and eco-friendly practices. Furthermore, the shift towards online retail channels and the rising demand for functional and flavored water products are anticipated to contribute to the market`s growth trajectory. Overall, the Romania packaged water market presents opportunities for companies to capitalize on evolving consumer preferences and market trends to maintain a competitive edge and drive future growth.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Packaged water Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Packaged water Market - Industry Life Cycle |
3.4 Romania Packaged water Market - Porter's Five Forces |
3.5 Romania Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Romania Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers |
4.2.2 Growth in disposable income leading to higher purchasing power |
4.2.3 Changing consumer preferences towards healthier beverage options |
4.3 Market Restraints |
4.3.1 Competition from other beverage categories like juices, soft drinks, and energy drinks |
4.3.2 Concerns about environmental impact and sustainability of packaged water |
4.3.3 Fluctuations in raw material prices such as plastic and packaging materials |
5 Romania Packaged water Market Trends |
6 Romania Packaged water Market, By Types |
6.1 Romania Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Romania Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Romania Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Romania Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Romania Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Romania Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Romania Packaged water Market Import-Export Trade Statistics |
7.1 Romania Packaged water Market Export to Major Countries |
7.2 Romania Packaged water Market Imports from Major Countries |
8 Romania Packaged water Market Key Performance Indicators |
8.1 Consumer demand for eco-friendly packaging options |
8.2 Adoption rate of innovative packaging technologies |
8.3 Consumer perception and trust towards packaged water brands |
8.4 Investment in research and development for new product offerings |
8.5 Consumer engagement and interaction on social media platforms |
9 Romania Packaged water Market - Opportunity Assessment |
9.1 Romania Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Romania Packaged water Market - Competitive Landscape |
10.1 Romania Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Romania Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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