| Product Code: ETC6187460 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Australia packaged water market, the import trend showed a growth rate of 3.99% from 2023 to 2024, with a compound annual growth rate (CAGR) of 3.38% from 2020 to 2024. This import momentum could be attributed to evolving consumer preferences towards healthier beverage options, driving increased demand for imported packaged water in the Australian market.

The Australia packaged water market is experiencing steady growth driven by increasing consumer awareness about the importance of hydration and health-conscious lifestyles. The market is characterized by a wide range of products including still, sparkling, flavored, and functional waters. Key players in the market are focusing on innovation in packaging, sustainability, and product differentiation to cater to evolving consumer preferences. Convenience, portability, and the perception of packaged water as a safe and reliable source of hydration are driving factors for market growth. Additionally, the rising trend of on-the-go consumption and the shift towards healthier beverage choices are contributing to the market`s positive outlook. With a competitive landscape and a growing emphasis on sustainability practices, the Australia packaged water market is expected to witness continued expansion in the coming years.
The Australia packaged water market is experiencing significant growth, driven by the increasing consumer preference for healthier beverage options and the convenience of on-the-go hydration. Key trends include the rising popularity of functional and flavored waters, sustainable packaging solutions, and the shift towards premium and luxury bottled water brands. Opportunities in the market lie in the development of innovative packaging designs, such as eco-friendly materials and smart packaging technologies, as well as expanding distribution channels to reach a wider consumer base. With the growing awareness of the importance of hydration for overall health and wellness, the Australia packaged water market is poised for continued expansion and diversification in the coming years.
In the Australia Packaged water market, key challenges include increasing competition from other beverage categories like flavored water and sports drinks, as well as concerns over environmental sustainability due to the use of plastic bottles. Consumer preferences are shifting towards healthier and more sustainable options, leading to a demand for eco-friendly packaging and reduced plastic usage. Additionally, fluctuations in raw material prices, stringent regulations on water sourcing and quality, and logistical issues related to distribution and storage also pose challenges for packaged water companies in Australia. To stay competitive, companies in the market need to innovate with new product offerings, focus on sustainability practices, and adapt to changing consumer preferences to overcome these challenges.
The Australia Packaged water market is primarily driven by the increasing health consciousness among consumers, leading to a growing preference for convenient and portable hydration options. The trend towards healthier lifestyles, coupled with rising awareness about the importance of staying hydrated, has propelled the demand for packaged water in the country. Additionally, concerns over water quality and safety, especially in regions facing water scarcity or contamination issues, have further boosted the market for packaged water as a reliable and safe alternative. The convenience factor of on-the-go packaging formats and the availability of a variety of flavored and functional waters also contribute to the market growth. Overall, the shift towards healthier beverage choices and the need for safe drinking water are key drivers fueling the growth of the Australia Packaged water market.
In Australia, the packaged water market is governed by various government policies aimed at ensuring the safety, quality, and sustainability of bottled water products. The Australian Food Standards Code sets out requirements for labeling, composition, and packaging of packaged water to protect consumer health and prevent misrepresentation. Additionally, the Australian Competition and Consumer Commission (ACCC) oversees fair trading practices in the industry to prevent misleading claims and promote market competition. Furthermore, environmental regulations promote sustainable practices in packaging and waste management to minimize the environmental impact of packaged water products. Overall, government policies in Australia aim to maintain high standards in the packaged water market, safeguard consumer interests, and promote environmental sustainability.
The Australia Packaged water market is expected to continue growing steadily in the coming years, driven by factors such as increasing health consciousness among consumers, a shift towards healthier beverage options, and the convenience of on-the-go packaging. The market is likely to see innovation in product offerings, including flavored and functional waters, as well as sustainable packaging solutions to align with the growing environmental concerns. With a focus on hydration and wellness trends, the demand for packaged water is anticipated to remain strong, particularly among urban populations and health-conscious individuals. Market players are also expected to invest in marketing strategies and distribution channels to reach a wider consumer base and capitalize on the growing demand for packaged water in Australia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Packaged water Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Packaged water Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Packaged water Market - Industry Life Cycle |
3.4 Australia Packaged water Market - Porter's Five Forces |
3.5 Australia Packaged water Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Australia Packaged water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers regarding the importance of staying hydrated. |
4.2.2 Growing concerns regarding environmental sustainability leading to a shift from single-use plastic bottles to eco-friendly packaging options. |
4.2.3 Rising disposable income levels and changing lifestyles leading to increased demand for convenience and on-the-go beverages. |
4.3 Market Restraints |
4.3.1 Competition from other beverages such as energy drinks, juices, and functional beverages in the overall beverage market. |
4.3.2 Regulatory challenges and government policies related to plastic waste management and recycling. |
4.3.3 Fluctuating raw material prices for packaging materials impacting production costs. |
5 Australia Packaged water Market Trends |
6 Australia Packaged water Market, By Types |
6.1 Australia Packaged water Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Packaged water Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Australia Packaged water Market Revenues & Volume, By Still, 2021- 2031F |
6.1.4 Australia Packaged water Market Revenues & Volume, By Carbonated, 2021- 2031F |
6.1.5 Australia Packaged water Market Revenues & Volume, By Flavored, 2021- 2031F |
6.1.6 Australia Packaged water Market Revenues & Volume, By Functional, 2021- 2031F |
7 Australia Packaged water Market Import-Export Trade Statistics |
7.1 Australia Packaged water Market Export to Major Countries |
7.2 Australia Packaged water Market Imports from Major Countries |
8 Australia Packaged water Market Key Performance Indicators |
8.1 Consumer engagement with sustainable packaging options. |
8.2 Number of new product launches in the packaged water market. |
8.3 Growth in the number of distribution channels offering packaged water alternatives. |
8.4 Consumer perception and acceptance of innovative packaging solutions for packaged water. |
9 Australia Packaged water Market - Opportunity Assessment |
9.1 Australia Packaged water Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Australia Packaged water Market - Competitive Landscape |
10.1 Australia Packaged water Market Revenue Share, By Companies, 2024 |
10.2 Australia Packaged water Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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