Product Code: ETC032519 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia Brandy Market is estimated to witness a CAGR of 5.9% during the forecast period (2025-2031). Brandy, which is also known as spirit distilled from wine or other fermented fruit juice, has grown in popularity over the last couple of years due to its smooth and sweet taste. The increasing demand for brandy beverages among young adults and millennials is expected to drive market growth in Saudi Arabia. Additionally, changing consumption trends such as opting for ready-to-drink options have contributed towards increased market share of brandy products in the country.
There has been an increase in demand for premium spirits amongst millennials and young adults fuelling the growth of the Saudi Arabia brandy industry. Millennials are increasingly seeking out high quality products with unique flavor profiles pushing brands to innovate their product mix within this segment making them more attractive across different consumer classes. Consumers are now looking towards convenience when deciding what alcoholic beverage they consume while shifting away from traditional drinks like beer or whiskey that require mixing alcohols into cocktails . This shift has created an opportunity for brands selling pre mixed alcoholic beverages including premixed brandy drinks which offer convenience but still retain desired flavors associated with traditional products.
Competition From Other Alcoholic Beverages :Brandy faces competition from other similarly priced liquors such as whiskey that often come at lower prices than some premium varieties of Brandy , thus resulting in decreased sales volumes . This challenge was further compounded by Covid 19 related restrictions on public gatherings leading many consumers to opt against purchasing pricier liquor bottles altogether , instead buying cheaper alternatives .
The COVID-19 pandemic has affected the brandy industry across Saudi Arabia due to disruption in production facilities, supply chain operations, and restricted movement of goods leading to reduced demand from hospitality sector and retail stores. Furthermore, restrictions on international travel such as ban on flights have led to lower consumption among tourists which further added pressure on sales & revenue generation within this region during 2025.
Some key players operating in the Saudi Arabia brandy market are Pernod Ricard SA, Remy Cointreau SA., Diageo plc., Bacardi Limited, Brown??Forman Corporation, Global Drinks Finland Oy Ltd., Mo?t Hennessy USA Inc., Castar?de Armagnac SASU, Gruppo Campari SPA among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Brandy Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Brandy Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Brandy Market - Industry Life Cycle |
3.4 Saudi Arabia Brandy Market - Porter's Five Forces |
3.5 Saudi Arabia Brandy Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Saudi Arabia Brandy Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Saudi Arabia Brandy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Saudi Arabia |
4.2.2 Growing popularity of Western lifestyle and culture in the region |
4.2.3 Shift towards premiumization and luxury consumption trends |
4.3 Market Restraints |
4.3.1 Cultural and religious restrictions on alcohol consumption in Saudi Arabia |
4.3.2 High taxation and regulations on alcohol products in the country |
5 Saudi Arabia Brandy Market Trends |
6 Saudi Arabia Brandy Market, By Types |
6.1 Saudi Arabia Brandy Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Brandy Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Saudi Arabia Brandy Market Revenues & Volume, By V.S. ("very special"), 2021-2031F |
6.1.4 Saudi Arabia Brandy Market Revenues & Volume, By V.S.O.P. ("very superior old pale"), 2021-2031F |
6.1.5 Saudi Arabia Brandy Market Revenues & Volume, By XO ("extra old"), 2021-2031F |
6.1.6 Saudi Arabia Brandy Market Revenues & Volume, By Hors d'age ("beyond age"), 2021-2031F |
6.2 Saudi Arabia Brandy Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Brandy Market Revenues & Volume, By Shop & Supermarket, 2021-2031F |
6.2.3 Saudi Arabia Brandy Market Revenues & Volume, By Restaurant & Bar & Club, 2021-2031F |
6.2.4 Saudi Arabia Brandy Market Revenues & Volume, By Exclusive Store, 2021-2031F |
6.2.5 Saudi Arabia Brandy Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Brandy Market Import-Export Trade Statistics |
7.1 Saudi Arabia Brandy Market Export to Major Countries |
7.2 Saudi Arabia Brandy Market Imports from Major Countries |
8 Saudi Arabia Brandy Market Key Performance Indicators |
8.1 Number of upscale restaurants and bars offering brandy in Saudi Arabia |
8.2 Frequency of brandy-related events and tastings in the region |
8.3 Consumer interest and engagement on social media platforms regarding brandy trends |
8.4 Number of brandy brands and variants available in the Saudi Arabian market |
9 Saudi Arabia Brandy Market - Opportunity Assessment |
9.1 Saudi Arabia Brandy Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Saudi Arabia Brandy Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Saudi Arabia Brandy Market - Competitive Landscape |
10.1 Saudi Arabia Brandy Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Brandy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |