| Product Code: ETC221439 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Saudi Arabia`s fresh strawberry market witnessed a 1.62% growth in imports compared to 2023. However, the compound annual growth rate (CAGR) from 2020 to 2024 was -1.6%. This decline could be attributed to shifts in consumer preferences or changes in trade policies impacting market stability.
In Saudi Arabia, the fresh strawberry market has experienced remarkable expansion owing to a rising preference for fresh and locally grown fruits. Strawberries` vibrant color, refreshing taste, and association with various culinary creations have made them a sought-after choice among consumers. The country`s efforts to enhance domestic agricultural production have supported the availability of fresh strawberries throughout the year. With an increasing awareness of the nutritional benefits of strawberries and their incorporation in desserts, beverages, and snacks, the market is poised for sustained growth.
The fresh strawberry market in Saudi Arabia has seen significant growth due to the popularity of strawberries as a fresh and flavorful fruit. Strawberries are enjoyed on their own, as well as in desserts, beverages, and salads. The market expansion is driven by the increasing demand for convenient and healthy snacks, along with strawberries` appeal as a symbol of indulgence.
The fresh strawberry market encounters limitations tied to the cultivation`s seasonal nature and water-intensive requirements. Extending the growing season and implementing efficient irrigation practices are crucial for meeting year-round demand sustainably.
The fresh strawberry market in Saudi Arabia underwent substantial challenges due to the COVID-19 pandemic. With restrictions on movement and a decrease in consumer footfall, the market for fresh strawberries faced reduced demand from both households and the hospitality sector. The perishable nature of strawberries exacerbated the situation, as transportation delays and supply chain disruptions led to significant losses. Despite efforts to encourage domestic consumption, the closure of events and public gatherings further hindered strawberry sales, creating a negative impact on the market.
Prominent players in the fresh strawberry market include Al-Rifai Roastery, Afia International Company, and United Food Industries Corporation (UNIFOOD). They offer premium fresh strawberries to consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Fresh Strawberry Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Fresh Strawberry Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Fresh Strawberry Market - Industry Life Cycle |
3.4 Saudi Arabia Fresh Strawberry Market - Porter's Five Forces |
3.5 Saudi Arabia Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Saudi Arabia Fresh Strawberry Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Saudi Arabia Fresh Strawberry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health benefits of consuming fresh strawberries |
4.2.2 Growing demand for organic and locally sourced produce |
4.2.3 Government initiatives to promote agricultural growth and exports |
4.3 Market Restraints |
4.3.1 Seasonal nature of strawberry cultivation leading to limited availability |
4.3.2 Dependence on imported technologies for cultivation |
4.3.3 Price volatility due to fluctuating weather conditions |
5 Saudi Arabia Fresh Strawberry Market Trends |
6 Saudi Arabia Fresh Strawberry Market, By Types |
6.1 Saudi Arabia Fresh Strawberry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2021-2031F |
6.1.4 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2021-2031F |
6.1.5 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2021-2031F |
6.2 Saudi Arabia Fresh Strawberry Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.5 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Saudi Arabia Fresh Strawberry Market Revenues & Volume, By Others, 2021-2031F |
7 Saudi Arabia Fresh Strawberry Market Import-Export Trade Statistics |
7.1 Saudi Arabia Fresh Strawberry Market Export to Major Countries |
7.2 Saudi Arabia Fresh Strawberry Market Imports from Major Countries |
8 Saudi Arabia Fresh Strawberry Market Key Performance Indicators |
8.1 Average selling price of fresh strawberries |
8.2 Percentage of organic strawberries in the market |
8.3 Adoption rate of innovative cultivation techniques |
9 Saudi Arabia Fresh Strawberry Market - Opportunity Assessment |
9.1 Saudi Arabia Fresh Strawberry Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Saudi Arabia Fresh Strawberry Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Saudi Arabia Fresh Strawberry Market - Competitive Landscape |
10.1 Saudi Arabia Fresh Strawberry Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |