Product Code: ETC040040 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Saudi Arabia toys and games market is expected to witness a healthy growth rate during the forecast period of 2025-2031. This can be attributed to factors such as increasing smartphone penetration, rising disposable incomes, expanding e-commerce sector, growing popularity of online gaming platforms and increasing awareness about educational games among parents in the country. Moreover; introduction of new innovative products like interactive storytelling systems (ISS) by local manufacturers are further driving the growth of toys and games industry in Saudi Arabia.
Growing smartphones user base has significantly fuelled demand for mobile applications which include various types of game apps for both kids and adults. Such kind of trend is likely to propel market`s expansion over next few years. With rise in per capita income, people have started spending more on leisure activities such as playing different kinds of board or card games with family or friends at home or outside places which has created increased demand for these products across the country during last couple of years?? time frame. In recent times; exponential surge in e-commerce sales have provided an impetus to overall sales revenue generated through selling toys & games Online stores offers wide variety product range from low cost plastic toys to high end console video Games along with heavy discounts thus enabling customers to purchase their desired items at reasonable prices thereby fueling segment??s growth over coming years ahead. Various online gaming platforms like PlayStation Network, Xbox Live, Nintendo Network etc. are gaining immense popularity among teens & young adults who spend large amount money on purchasing digital versions different computerized gaming titles due its convenience accessibility from comfort their homes that will provide boost domestic markets future outlook.
Despite technological advances ; majority video game consoles require substantially higher initial investments than standard physical formats price tags attached most popular electronic entertainment software remain quite expensive when compared other forms toy offerings this could limit potential customer base some extent causing hindrance industry`s further expansion trajectory.
Due to the outbreak of COVID-19 pandemic in 2025 several countries have implemented lockdowns that have severely impacted the global demand for toys & games as many stores were closed down during this time. Additionally, social distancing protocols imposed has resulted in decrease in sales from physical outlets such as toy stores which further resulted into decline of revenue generation for various manufacturers operating across the globe. However with increase in online shopping activities coupled with ecommerce giant like Amazon providing delivery services even during lockdown phase will help companies across industry recover quickly once normalcy resumes ensuring continued growth for Saudi Arabia toys and games market over next few years.
The key players in this market are Mattel Inc., Hasbro, Jada Toys LLC, Bandai Namco Holdings Inc., Jakks Pacific Inc., Spin Master Corporation, Giochi Preziosi SPA, Funskool India Ltd., Ravensburger Group and LeapFrog Enterprises Inc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Toys & Games Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Toys & Games Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Toys & Games Market - Industry Life Cycle |
3.4 Saudi Arabia Toys & Games Market - Porter's Five Forces |
3.5 Saudi Arabia Toys & Games Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Saudi Arabia Toys & Games Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Saudi Arabia Toys & Games Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Saudi Arabia Toys & Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Toys & Games Market Trends |
6 Saudi Arabia Toys & Games Market, By Types |
6.1 Saudi Arabia Toys & Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Toys & Games Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Saudi Arabia Toys & Games Market Revenues & Volume, By Puzzles, 2021-2031F |
6.1.4 Saudi Arabia Toys & Games Market Revenues & Volume, By Preschool Toys, 2021-2031F |
6.1.5 Saudi Arabia Toys & Games Market Revenues & Volume, By Outdoor/Sports, 2021-2031F |
6.1.6 Saudi Arabia Toys & Games Market Revenues & Volume, By Dolls, 2021-2031F |
6.1.7 Saudi Arabia Toys & Games Market Revenues & Volume, By Video Games, 2021-2031F |
6.1.8 Saudi Arabia Toys & Games Market Revenues & Volume, By Others, 2021-2031F |
6.2 Saudi Arabia Toys & Games Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Toys & Games Market Revenues & Volume, By 0 - 8 Years, 2021-2031F |
6.2.3 Saudi Arabia Toys & Games Market Revenues & Volume, By 8 - 15 Years, 2021-2031F |
6.2.4 Saudi Arabia Toys & Games Market Revenues & Volume, By 15 Years & Above, 2021-2031F |
6.3 Saudi Arabia Toys & Games Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Toys & Games Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Saudi Arabia Toys & Games Market Revenues & Volume, By Online, 2021-2031F |
7 Saudi Arabia Toys & Games Market Import-Export Trade Statistics |
7.1 Saudi Arabia Toys & Games Market Export to Major Countries |
7.2 Saudi Arabia Toys & Games Market Imports from Major Countries |
8 Saudi Arabia Toys & Games Market Key Performance Indicators |
9 Saudi Arabia Toys & Games Market - Opportunity Assessment |
9.1 Saudi Arabia Toys & Games Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Saudi Arabia Toys & Games Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Saudi Arabia Toys & Games Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Saudi Arabia Toys & Games Market - Competitive Landscape |
10.1 Saudi Arabia Toys & Games Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Toys & Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |