Product Code: ETC4453189 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 |
The mobile augmented reality (AR) market in South Africa is expanding with the growing use of AR applications across sectors such as gaming, retail, education, and healthcare. The market is driven by advancements in AR technology, increasing smartphone penetration, and the demand for immersive consumer experiences. Regulatory challenges, content development costs, and technological integration complexities influence market dynamics.
The South African mobile augmented reality market is driven by the increasing adoption of AR technology across various sectors, including retail, gaming, and education. Businesses are leveraging AR to create immersive experiences, enhance customer engagement, and drive sales.
The South Africa mobile augmented reality market faces challenges such as the requirement for high-performance mobile devices and the development of content-rich augmented reality applications. Moreover, privacy concerns and regulations on user data collection pose challenges for augmented reality developers and users. Additionally, the market`s growth is influenced by the adoption of augmented reality solutions in various sectors, including gaming, retail, and education.
The South African government promotes growth in the mobile augmented reality market through policies that support digital skills development and innovation. The DCDT implements initiatives to enhance infrastructure and support research and development in augmented reality technologies. The Department of Arts, Sports and Culture also promotes the use of augmented reality in cultural and educational contexts.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Mobile Augmented Reality Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 South Africa Mobile Augmented Reality Market - Industry Life Cycle |
3.4 South Africa Mobile Augmented Reality Market - Porter's Five Forces |
3.5 South Africa Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 South Africa Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 South Africa Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 South Africa Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Africa Mobile Augmented Reality Market Trends |
6 South Africa Mobile Augmented Reality Market, By Types |
6.1 South Africa Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 South Africa Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 South Africa Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 South Africa Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 South Africa Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 South Africa Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 South Africa Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 South Africa Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 South Africa Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 South Africa Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 South Africa Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 South Africa Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 South Africa Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 South Africa Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 South Africa Mobile Augmented Reality Market Export to Major Countries |
7.2 South Africa Mobile Augmented Reality Market Imports from Major Countries |
8 South Africa Mobile Augmented Reality Market Key Performance Indicators |
9 South Africa Mobile Augmented Reality Market - Opportunity Assessment |
9.1 South Africa Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 South Africa Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 South Africa Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 South Africa Mobile Augmented Reality Market - Competitive Landscape |
10.1 South Africa Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 South Africa Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |