| Product Code: ETC4383804 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 26 |
The South Korean M-commerce market has been expanding rapidly, driven by high smartphone penetration and advanced mobile payment infrastructure. The market is characterized by the increasing adoption of mobile shopping, mobile banking, and mobile wallet services. Major players are focusing on enhancing user experience through technological advancements such as AI-driven personalization and secure payment solutions, driving further growth in the market.
The proliferation of smartphones and mobile internet connectivity is driving the growth of the M-commerce market in South Korea. With the convenience of mobile shopping apps and mobile payment systems, consumers are increasingly turning to their smartphones to make purchases. The rise of digital wallets and mobile banking services further facilitates mobile commerce transactions, driving the expansion of the market.
The South Korean mobile commerce (m-commerce) market faces challenges related to security concerns and consumer trust. Despite high smartphone penetration rates and advanced mobile payment infrastructure, concerns over data privacy and security vulnerabilities remain significant barriers to widespread adoption. Moreover, intense competition among e-commerce platforms and the need for continuous technological innovation to enhance user experience and streamline payment processes pose additional challenges. Regulatory changes and evolving consumer preferences towards digital wallets and other payment methods also impact market dynamics.
The South Korean government actively supports the growth of the mobile commerce (m-commerce) market through regulatory frameworks and investment incentives. Policies aim to ensure consumer protection, encourage innovation, and enhance digital infrastructure. The Ministry of Science and ICT plays a key role in formulating policies to foster a competitive and secure m-commerce environment, promoting mobile payment solutions and supporting the integration of e-commerce platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Korea M Commerce Market Overview |
3.1 South Korea Country Macro Economic Indicators |
3.2 South Korea M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 South Korea M Commerce Market - Industry Life Cycle |
3.4 South Korea M Commerce Market - Porter's Five Forces |
3.5 South Korea M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 South Korea M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 South Korea M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 South Korea M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rate in South Korea |
4.2.2 Growing popularity of online shopping among South Korean consumers |
4.2.3 Government initiatives to promote digital economy and e-commerce |
4.2.4 Advancements in mobile payment technologies |
4.2.5 Rising demand for convenience and time-saving shopping options |
4.3 Market Restraints |
4.3.1 Security concerns related to mobile payments and transactions |
4.3.2 Limited acceptance of mobile payment methods by some merchants |
4.3.3 Competition from traditional brick-and-mortar retailers |
4.3.4 Challenges in providing seamless and user-friendly mobile shopping experiences |
4.3.5 Regulatory complexities in the mobile commerce sector |
5 South Korea M Commerce Market Trends |
6 South Korea M Commerce Market, By Types |
6.1 South Korea M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 South Korea M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 South Korea M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 South Korea M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 South Korea M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 South Korea M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 South Korea M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 South Korea M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 South Korea M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 South Korea M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 South Korea M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 South Korea M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 South Korea M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 South Korea M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 South Korea M Commerce Market Import-Export Trade Statistics |
7.1 South Korea M Commerce Market Export to Major Countries |
7.2 South Korea M Commerce Market Imports from Major Countries |
8 South Korea M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) on mobile commerce platforms |
8.2 Mobile app download and engagement rates |
8.3 Conversion rates from mobile browsing to purchases |
8.4 Customer retention and repeat purchase rates on mobile platforms |
8.5 Mobile shopping cart abandonment rates |
9 South Korea M Commerce Market - Opportunity Assessment |
9.1 South Korea M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 South Korea M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 South Korea M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 South Korea M Commerce Market - Competitive Landscape |
10.1 South Korea M Commerce Market Revenue Share, By Companies, 2024 |
10.2 South Korea M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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