Sweden Candy Market (2025-2031) | Size, Growth, Forecast, Revenue, Companies, Share, Outlook, Value, Segmentation, Industry, Trends & Analysis

Market Forecast By Product Type (Chocolate Candy, Non-Chocolate Candy), By Distribution (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, Others) And Competitive Landscape
Product Code: ETC5378362 Publication Date: Nov 2023 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 60 No. of Figures: 30 No. of Tables: 5

Sweden Candy Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Sweden`s candy import market continues to thrive, with key exporting nations like Denmark, Germany, Netherlands, Slovakia, and Finland dominating the scene in 2024. The market remains competitive and diverse, as indicated by the low Herfindahl-Hirschman Index (HHI) concentration. With a high Compound Annual Growth Rate (CAGR) of 12.94% from 2020 to 2024 and a steady growth rate of 4.22% in 2023-24, the future looks sweet for candy imports in Sweden. This data suggests a flourishing market with sustained interest and demand for international confectionery products.

Candy Market: Sweden vs Top 5 Major Economies in 2027 (Europe)


By 2027, the Candy market in Sweden is anticipated to reach a growth rate of 2.70%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

Candy Market: Sweden vs Top 5 Major Economies in 2027 (Europe)

Sweden Candy Market Overview

The candy market in Sweden is vibrant and diverse, reflecting a rich tradition of confectionery. Swedish consumers have a strong preference for gummy candies and licorice, which are deeply rooted in the country culture. The market has been evolving with trends such as health-conscious choices, leading to the introduction of sugar-free and organic candy options. Furthermore, seasonal promotions and themed products for holidays and festivities play a significant role in driving sales. As manufacturers innovate with flavors and textures, the candy market is anticipated to grow, bolstered by both local brands and international entrants.

Drivers of the market

The Swedish candy market thrives on the nation’s deep-rooted candy culture, particularly the tradition of "lördagsgodis," or Saturday candy. This cultural phenomenon encourages families to indulge in sweets during the weekend, ensuring a consistent demand for various confectionery products. Additionally, the growing trend of premium and artisanal candies, often made with high-quality, natural ingredients, caters to health-conscious consumers seeking indulgence without compromising on quality. Innovative product offerings, including vegan and sugar-free options, also contribute to market expansion as they appeal to a broader audience. Seasonal events and celebrations further bolster candy sales, making the market vibrant and dynamic.

Challenges of the market

The candy market in Sweden is struggling with growing health concerns among consumers, as people become more conscious about sugar consumption and its health implications. The demand for sugar-free and healthier alternatives is rising, forcing traditional candy manufacturers to adapt or face declining sales. Moreover, the market is increasingly competitive, with local and international brands vying for shelf space. Sustainability issues, particularly around packaging, are adding another layer of pressure, as consumers push for more eco-friendly solutions.

Government Policy of the market

The candy market in Sweden is a significant part of the confectionery sector, with a strong consumer preference for both traditional and innovative sweets. The Swedish government has implemented policies targeting public health, which influence this market. For instance, the country sugar tax policies and health campaigns encourage consumers to reduce sugar intake. The government also supports the use of natural sweeteners and reduced-sugar alternatives. Additionally, Sweden adheres to the EU food safety standards, which regulate the use of artificial colors, preservatives, and other additives in candy production.

Key Highlights of the Report:

  • Sweden Candy Market Outlook
  • Market Size of Sweden Candy Market, 2024
  • Forecast of Sweden Candy Market, 2031
  • Historical Data and Forecast of Sweden Candy Revenues & Volume for the Period 2021-2031
  • Sweden Candy Market Trend Evolution
  • Sweden Candy Market Drivers and Challenges
  • Sweden Candy Price Trends
  • Sweden Candy Porter`s Five Forces
  • Sweden Candy Industry Life Cycle
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Chocolate Candy for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Non-Chocolate Candy for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Distribution for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Specialist Retailers for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Online Retail for the Period 2021-2031
  • Historical Data and Forecast of Sweden Candy Market Revenues & Volume By Others for the Period 2021-2031
  • Sweden Candy Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution
  • Sweden Candy Top Companies Market Share
  • Sweden Candy Competitive Benchmarking By Technical and Operational Parameters
  • Sweden Candy Company Profiles
  • Sweden Candy Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Sweden Candy Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Sweden Candy Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Sweden Candy Market Overview

3.1 Sweden Country Macro Economic Indicators

3.2 Sweden Candy Market Revenues & Volume, 2021 & 2031F

3.3 Sweden Candy Market - Industry Life Cycle

3.4 Sweden Candy Market - Porter's Five Forces

3.5 Sweden Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Sweden Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F

4 Sweden Candy Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer preference for indulgent and premium confectionery products

4.2.2 Growing demand for organic and natural ingredients in candies

4.2.3 Rising disposable income leading to higher spending on treats and snacks

4.3 Market Restraints

4.3.1 Health concerns related to sugar consumption impacting candy sales

4.3.2 Competition from healthier snack alternatives like fruits and nuts

5 Sweden Candy Market Trends

6 Sweden Candy Market Segmentations

6.1 Sweden Candy Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Sweden Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F

6.1.3 Sweden Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F

6.2 Sweden Candy Market, By Distribution

6.2.1 Overview and Analysis

6.2.2 Sweden Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F

6.2.3 Sweden Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.2.4 Sweden Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F

6.2.5 Sweden Candy Market Revenues & Volume, By Online Retail, 2021-2031F

6.2.6 Sweden Candy Market Revenues & Volume, By Others, 2021-2031F

7 Sweden Candy Market Import-Export Trade Statistics

7.1 Sweden Candy Market Export to Major Countries

7.2 Sweden Candy Market Imports from Major Countries

8 Sweden Candy Market Key Performance Indicators

8.1 Number of new product launches in the premium candy segment

8.2 Percentage of sales generated from organic and natural ingredient candies

8.3 Average spending per capita on confectionery products

8.4 Growth rate in the market share of sugar-free or low-sugar candies

8.5 Consumer sentiment towards indulgent treats through social media engagement or surveys

9 Sweden Candy Market - Opportunity Assessment

9.1 Sweden Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Sweden Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F

10 Sweden Candy Market - Competitive Landscape

10.1 Sweden Candy Market Revenue Share, By Companies, 2024

10.2 Sweden Candy Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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