| Product Code: ETC5259460 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The color cosmetics import market in Sweden saw steady growth in 2024, with key suppliers including Denmark, Metropolitan France, Germany, Italy, and Belgium. Despite the presence of these top exporting countries, the market remained relatively unconcentrated with a low Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 was a promising 6.75%, indicating a positive trajectory for the industry. Additionally, the year-on-year growth rate in 2024 was 2.22%, showcasing continued momentum in the Swedish color cosmetics import market.
The Color Cosmetics market in Sweden is projected to grow at a stable growth rate of 2.79% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The color cosmetics market in Sweden is characterized by a growing consumer interest in beauty and personal care products. Factors such as increasing disposable income, changing lifestyle habits, and a shift towards self-expression through makeup are driving market expansion. Consumers are increasingly opting for high-quality, innovative products that align with their values, including cruelty-free and environmentally friendly formulations. The rise of social media and influencer culture has also amplified the demand for diverse cosmetic products, leading to the emergence of new brands and product lines tailored to various consumer preferences.
The color cosmetics market in Sweden is fueled by the rising beauty consciousness among consumers and the growing trend of self-expression through makeup. The influence of social media and beauty influencers has significantly impacted consumer behavior, leading to increased spending on color cosmetics. Additionally, the demand for innovative and multifunctional products, such as skincare-infused makeup, is driving the market. The growing focus on natural and organic ingredients is also shaping the industry, with consumers increasingly seeking clean beauty products. The expansion of e-commerce platforms has further facilitated access to a wider range of color cosmetics, contributing to market growth.
The Sweden color cosmetics market encounters challenges related to changing consumer preferences, particularly the increasing demand for clean and sustainable beauty products. This shift requires companies to reformulate their products and invest in eco-friendly packaging, which can increase production costs. Regulatory compliance regarding ingredient safety and labeling further complicates product development and marketing strategies. Additionally, the rise of online shopping and digital marketing necessitates that traditional cosmetics brands adapt their distribution and marketing approaches to remain relevant in a competitive landscape.
The color cosmetics market in Sweden is experiencing growth, fueled by increasing consumer interest in beauty and personal care products. Government regulations concerning cosmetic safety and labeling, enforced by the Swedish Medical Products Agency, play a significant role in shaping this market. These regulations ensure that cosmetics are safe for consumers and accurately labeled, fostering consumer trust. Additionally, initiatives promoting cruelty-free and environmentally friendly cosmetics align with Sweden commitment to sustainability, encouraging brands to innovate with natural and ethically sourced ingredients.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Sweden Color Cosmetics Market Overview |
3.1 Sweden Country Macro Economic Indicators |
3.2 Sweden Color Cosmetics Market Revenues & Volume, 2021 & 2031F |
3.3 Sweden Color Cosmetics Market - Industry Life Cycle |
3.4 Sweden Color Cosmetics Market - Porter's Five Forces |
3.5 Sweden Color Cosmetics Market Revenues & Volume Share, By Target Market, 2021 & 2031F |
3.6 Sweden Color Cosmetics Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
3.7 Sweden Color Cosmetics Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Sweden Color Cosmetics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for natural and organic color cosmetics |
4.2.2 Growing trend of social media influencing beauty trends |
4.2.3 Rise in disposable income and purchasing power of consumers |
4.3 Market Restraints |
4.3.1 Stringent regulations on cosmetic ingredients and testing |
4.3.2 Competition from international beauty brands entering the Swedish market |
5 Sweden Color Cosmetics Market Trends |
6 Sweden Color Cosmetics Market Segmentations |
6.1 Sweden Color Cosmetics Market, By Target Market |
6.1.1 Overview and Analysis |
6.1.2 Sweden Color Cosmetics Market Revenues & Volume, By Prestige Products, 2021-2031F |
6.1.3 Sweden Color Cosmetics Market Revenues & Volume, By Mass Products, 2021-2031F |
6.2 Sweden Color Cosmetics Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Sweden Color Cosmetics Market Revenues & Volume, By Offline, 2021-2031F |
6.2.3 Sweden Color Cosmetics Market Revenues & Volume, By Online, 2021-2031F |
6.3 Sweden Color Cosmetics Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Sweden Color Cosmetics Market Revenues & Volume, By Nail Products, 2021-2031F |
6.3.3 Sweden Color Cosmetics Market Revenues & Volume, By Hair Products, 2021-2031F |
6.3.4 Sweden Color Cosmetics Market Revenues & Volume, By Lip Products, 2021-2031F |
6.3.5 Sweden Color Cosmetics Market Revenues & Volume, By Face Products, 2021-2031F |
6.3.6 Sweden Color Cosmetics Market Revenues & Volume, By Others, 2021-2031F |
7 Sweden Color Cosmetics Market Import-Export Trade Statistics |
7.1 Sweden Color Cosmetics Market Export to Major Countries |
7.2 Sweden Color Cosmetics Market Imports from Major Countries |
8 Sweden Color Cosmetics Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches in the natural and organic color cosmetics segment |
8.3 Average spending per customer on color cosmetics |
9 Sweden Color Cosmetics Market - Opportunity Assessment |
9.1 Sweden Color Cosmetics Market Opportunity Assessment, By Target Market, 2021 & 2031F |
9.2 Sweden Color Cosmetics Market Opportunity Assessment, By Distribution, 2021 & 2031F |
9.3 Sweden Color Cosmetics Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Sweden Color Cosmetics Market - Competitive Landscape |
10.1 Sweden Color Cosmetics Market Revenue Share, By Companies, 2024 |
10.2 Sweden Color Cosmetics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |