Product Code: ETC330955 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Tanzania licensed sports merchandise market is growing as sports fandom and brand loyalty drive consumer demand for official merchandise and apparel. Licensed products from popular sports leagues and teams cater to diverse demographics, including youth and adult fans, reflecting the market`s potential fueled by sports events, marketing partnerships, and retail expansion.
Growth in the Tanzania licensed sports merchandise market is fueled by the popularity of international sports leagues, increasing fan engagement through merchandise, and collaborations between local retailers and global sports brands.
The Tanzania licensed sports merchandise market faces challenges such as limited brand partnerships, counterfeit products, and pricing sensitivity among consumers. Distribution network expansion and brand awareness campaigns are key to market growth.
The Tanzania government supports the sports industry through policies that promote licensed merchandise sales. These policies include intellectual property protection, marketing support for sports franchises, and consumer protection measures to foster growth in the licensed sports merchandise market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tanzania Licensed Sports Merchandise Market Overview |
3.1 Tanzania Country Macro Economic Indicators |
3.2 Tanzania Licensed Sports Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Tanzania Licensed Sports Merchandise Market - Industry Life Cycle |
3.4 Tanzania Licensed Sports Merchandise Market - Porter's Five Forces |
3.5 Tanzania Licensed Sports Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Tanzania Licensed Sports Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Tanzania Licensed Sports Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Tanzania Licensed Sports Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Tanzania Licensed Sports Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of sports in Tanzania |
4.2.2 Increasing disposable income of the population |
4.2.3 Rise in sports events and tournaments in the region |
4.3 Market Restraints |
4.3.1 Limited awareness about licensed sports merchandise |
4.3.2 Price sensitivity of consumers |
4.3.3 Lack of infrastructure for retail distribution of licensed sports merchandise |
5 Tanzania Licensed Sports Merchandise Market Trends |
6 Tanzania Licensed Sports Merchandise Market, By Types |
6.1 Tanzania Licensed Sports Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.4 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.5 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.6 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.7 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Tanzania Licensed Sports Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.3 Tanzania Licensed Sports Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.4 Tanzania Licensed Sports Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Tanzania Licensed Sports Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Tanzania Licensed Sports Merchandise Market Import-Export Trade Statistics |
7.1 Tanzania Licensed Sports Merchandise Market Export to Major Countries |
7.2 Tanzania Licensed Sports Merchandise Market Imports from Major Countries |
8 Tanzania Licensed Sports Merchandise Market Key Performance Indicators |
8.1 Percentage increase in sports viewership in Tanzania |
8.2 Number of licensed sports merchandise stores opened in key cities |
8.3 Growth in sponsorship deals between sports teams/leagues and local brands |
8.4 Percentage of youth population engaged in sports activities |
8.5 Increase in social media engagement with sports merchandise brands |
9 Tanzania Licensed Sports Merchandise Market - Opportunity Assessment |
9.1 Tanzania Licensed Sports Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Tanzania Licensed Sports Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Tanzania Licensed Sports Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Tanzania Licensed Sports Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Tanzania Licensed Sports Merchandise Market - Competitive Landscape |
10.1 Tanzania Licensed Sports Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Tanzania Licensed Sports Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |