| Product Code: ETC4453946 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Thailand Augmented and Virtual Reality Market is thriving, with both AR and VR technologies gaining traction in diverse industries. These immersive technologies are being used for training, entertainment, and practical applications, such as remote assistance.
The Thailand Augmented and Virtual Reality market is witnessing robust growth, propelled by the adoption of immersive technologies in gaming, education, healthcare, and enterprise applications. Augmented reality (AR) overlays digital content onto the real world, while virtual reality (VR) creates immersive and simulated environments. The market benefits from the increasing use of AR and VR for training simulations, medical visualization, and entertainment. Additionally, the deployment of AR and VR in architecture, virtual tourism, and industrial design contributes to the market momentum, addressing the evolving needs of immersive and interactive technologies in Thailand dynamic landscape of digital transformation and experiential applications.
The Thailand Augmented and Virtual Reality market faces challenges associated with the convergence of AR and VR technologies. Developing seamless and integrated solutions that cater to diverse user preferences and applications requires a holistic approach. Moreover, addressing concerns about the potential societal impacts and ethical considerations of AR and VR technologies represents a challenge that necessitates collaboration between industry stakeholders and regulatory bodies.
The Thailand Augmented and Virtual Reality (AR/VR) Market faced challenges during the COVID-19 pandemic, with disruptions in entertainment, events, and training. However, the market demonstrated resilience as industries recognized the importance of AR and VR for creating immersive and interactive experiences. The increased focus on virtual events and remote collaboration and the demand for AR/VR content contributed to the market recovery. The pandemic underscored the significance of AR/VR in transforming communication and entertainment, driving investments in technologies that support advancements in hardware, content creation, and user interactions for diverse applications.
Driving immersive experiences, key players such as Google LLC and Facebook Technologies, LLC (Oculus VR) significantly contribute to the Augmented and Virtual Reality market in Thailand. Google, with its ARCore and Daydream platforms, offers augmented and virtual reality tools for mobile devices. Oculus VR, owned by Facebook, specializes in VR hardware, software, and content, influencing the adoption of immersive experiences in Thailand. These companies play a crucial role in shaping the landscape of AR and VR applications for gaming, entertainment, and enterprise use.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Augmented and Virtual Reality Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Augmented and Virtual Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Augmented and Virtual Reality Market - Industry Life Cycle |
3.4 Thailand Augmented and Virtual Reality Market - Porter's Five Forces |
3.5 Thailand Augmented and Virtual Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.6 Thailand Augmented and Virtual Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.7 Thailand Augmented and Virtual Reality Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.8 Thailand Augmented and Virtual Reality Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Thailand Augmented and Virtual Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of augmented and virtual reality technology in various industries such as gaming, healthcare, education, and tourism in Thailand. |
4.2.2 Growing investments and government initiatives to support the development and integration of augmented and virtual reality solutions in the country. |
4.2.3 Rising demand for immersive and interactive experiences among consumers and businesses driving the need for augmented and virtual reality applications. |
4.3 Market Restraints |
4.3.1 High initial investment costs associated with developing and implementing augmented and virtual reality solutions in Thailand. |
4.3.2 Limited awareness and understanding of augmented and virtual reality technology among businesses and consumers in the market. |
4.3.3 Challenges related to hardware limitations and technical complexities in creating seamless augmented and virtual reality experiences. |
5 Thailand Augmented and Virtual Reality Market Trends |
6 Thailand Augmented and Virtual Reality Market, By Types |
6.1 Thailand Augmented and Virtual Reality Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Offering , 2021-2031F |
6.1.3 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Hardware , 2021-2031F |
6.1.4 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Software, 2021-2031F |
6.1.5 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Services, 2021-2031F |
6.2 Thailand Augmented and Virtual Reality Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Surgery, 2021-2031F |
6.2.3 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Therapy, 2021-2031F |
6.2.4 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Education and training, 2021-2031F |
6.2.5 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Rehabilitation, 2021-2031F |
6.2.6 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Pain management, 2021-2031F |
6.2.7 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Augmented and Virtual Reality Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Augmented Reality, 2021-2031F |
6.3.3 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Virtual Reality, 2021-2031F |
6.4 Thailand Augmented and Virtual Reality Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Hospitals, Clinics, and Surgical Centers, 2021-2031F |
6.4.3 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Research Organizations and Pharma Companies, 2021-2031F |
6.4.4 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Research and Diagnostics Laboratories, 2021-2031F |
6.4.5 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Government and Defense Institutions, 2021-2031F |
6.4.6 Thailand Augmented and Virtual Reality Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Augmented and Virtual Reality Market Import-Export Trade Statistics |
7.1 Thailand Augmented and Virtual Reality Market Export to Major Countries |
7.2 Thailand Augmented and Virtual Reality Market Imports from Major Countries |
8 Thailand Augmented and Virtual Reality Market Key Performance Indicators |
8.1 Average session duration of augmented and virtual reality applications in Thailand. |
8.2 Number of augmented and virtual reality developers and development companies in the market. |
8.3 Adoption rate of augmented and virtual reality solutions across key industries in Thailand. |
8.4 Percentage of businesses investing in augmented and virtual reality technology for training and marketing purposes. |
8.5 Customer satisfaction scores related to the usability and effectiveness of augmented and virtual reality applications in Thailand. |
9 Thailand Augmented and Virtual Reality Market - Opportunity Assessment |
9.1 Thailand Augmented and Virtual Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.2 Thailand Augmented and Virtual Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
9.3 Thailand Augmented and Virtual Reality Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.4 Thailand Augmented and Virtual Reality Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Thailand Augmented and Virtual Reality Market - Competitive Landscape |
10.1 Thailand Augmented and Virtual Reality Market Revenue Share, By Companies, 2024 |
10.2 Thailand Augmented and Virtual Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |