| Product Code: ETC420441 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The book publishing industry in Thailand has undergone notable transformations in response to evolving consumer preferences and digital advancements. Local publishers, as well as international publishing houses, operate in this market, producing a diverse range of printed and digital books. While traditional print books maintain their popularity, digital publishing and e-books have gained traction, especially among younger readers. Thailand rich literary tradition, encompassing both fiction and non-fiction genres, provides ample opportunities for publishers to cater to a wide readership. Additionally, the educational sector is a significant market segment for publishers, with textbooks and academic materials in high demand. The industry is adapting to digital distribution channels and exploring innovative ways to engage readers in this dynamic marketplace.
The Thailand book publisher market thrives due to several drivers. Firstly, the country`s rich cultural heritage and literary tradition foster a thriving domestic publishing industry, with an array of books catering to diverse interests. Government initiatives to promote reading and literacy also play a significant role, encouraging publishers to produce a wide range of educational and entertainment content. Furthermore, the growth of e-books and audiobooks has opened new revenue streams for publishers. The emergence of self-publishing platforms has empowered authors, contributing to the market`s dynamism. Lastly, collaborations with international publishers and the translation of foreign literature into Thai have expanded the market`s horizons.
The book publishing industry in Thailand faces challenges such as copyright issues, piracy, and a competitive market. Protecting intellectual property rights is crucial for publishers as unauthorized reproduction and distribution of books remain a concern. Additionally, the transition to digital publishing and e-books poses a challenge in terms of adapting to new distribution models.
The COVID-19 pandemic significantly impacted the Thailand book publishing market. With lockdowns and restrictions on physical retail, the demand for physical books declined. Many bookstores had to temporarily close their doors, leading to a surge in e-book sales and online publishing. Publishers had to adapt quickly to digital platforms to keep their businesses afloat. However, the market has since shown signs of recovery as restrictions eased, and consumers returned to bookstores. Publishers now have a stronger online presence, a trend likely to continue.
The Thailand book publishing industry boasts a range of publishers, with some of the prominent players including Nanmeebooks Co., Ltd., Suriwong Book Center Co., Ltd., and Se-Education Public Company Limited. These publishers have been instrumental in promoting literature and knowledge by producing a wide array of books, including academic textbooks, fiction, and non-fiction works, contributing to Thailand rich literary landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Book Publisher Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Book Publisher Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Book Publisher Market - Industry Life Cycle |
3.4 Thailand Book Publisher Market - Porter's Five Forces |
3.5 Thailand Book Publisher Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Book Publisher Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Thailand Book Publisher Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in literacy rates and education levels in Thailand |
4.2.2 Increasing demand for Thai literature and content both domestically and internationally |
4.2.3 Government initiatives to promote reading and literacy in the country |
4.3 Market Restraints |
4.3.1 Competition from digital media and online publishing platforms |
4.3.2 Challenges in distribution and logistics infrastructure |
4.3.3 Economic factors impacting consumer spending on books |
5 Thailand Book Publisher Market Trends |
6 Thailand Book Publisher Market, By Types |
6.1 Thailand Book Publisher Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Book Publisher Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Book Publisher Market Revenues & Volume, By Cookbooks, 2021-2031F |
6.1.4 Thailand Book Publisher Market Revenues & Volume, By History, 2021-2031F |
6.1.5 Thailand Book Publisher Market Revenues & Volume, By Science Friction & Fantasy, 2021-2031F |
6.1.6 Thailand Book Publisher Market Revenues & Volume, By Religion & Inspiration, 2021-2031F |
6.1.7 Thailand Book Publisher Market Revenues & Volume, By Fiction, 2021-2031F |
6.1.8 Thailand Book Publisher Market Revenues & Volume, By Mystery, 2021-2031F |
6.1.9 Thailand Book Publisher Market Revenues & Volume, By Others (Horror, Comic, Biographies etc.), 2021-2031F |
6.1.10 Thailand Book Publisher Market Revenues & Volume, By Others (Horror, Comic, Biographies etc.), 2021-2031F |
6.2 Thailand Book Publisher Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Book Publisher Market Revenues & Volume, By Wholesalers/Distributors, 2021-2031F |
6.2.3 Thailand Book Publisher Market Revenues & Volume, By Hypermarket/Supermarket, 2021-2031F |
6.2.4 Thailand Book Publisher Market Revenues & Volume, By Multi Branded Stores, 2021-2031F |
6.2.5 Thailand Book Publisher Market Revenues & Volume, By Independent Small Stores, 2021-2031F |
6.2.6 Thailand Book Publisher Market Revenues & Volume, By Online Retailer, 2021-2031F |
7 Thailand Book Publisher Market Import-Export Trade Statistics |
7.1 Thailand Book Publisher Market Export to Major Countries |
7.2 Thailand Book Publisher Market Imports from Major Countries |
8 Thailand Book Publisher Market Key Performance Indicators |
8.1 Number of new titles published annually |
8.2 Percentage of revenue from exports |
8.3 Number of partnerships with educational institutions for content development |
8.4 Digital adoption rate among readers in Thailand |
8.5 Percentage of revenue from digital book sales |
9 Thailand Book Publisher Market - Opportunity Assessment |
9.1 Thailand Book Publisher Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Book Publisher Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Thailand Book Publisher Market - Competitive Landscape |
10.1 Thailand Book Publisher Market Revenue Share, By Companies, 2024 |
10.2 Thailand Book Publisher Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |