Product Code: ETC070604 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The electric all-terrain vehicle (ATV) and utility-terrain vehicle (UTV) market in Thailand has been experiencing significant growth, driven by the increasing demand for eco-friendly and versatile off-road vehicles. Electric ATVs and UTVs offer several advantages over traditional internal combustion engine vehicles, including reduced emissions, quieter operation, and lower maintenance costs. These vehicles find applications in various industries, including agriculture, tourism, and recreational activities, making them popular among both commercial and recreational users in Thailand.
Several factors contribute to the growth of the electric ATV and UTV market in Thailand. Firstly, the rising awareness of environmental sustainability and the need to reduce carbon emissions have prompted consumers and businesses to adopt cleaner and greener transportation solutions. Electric ATVs and UTVs align with these sustainability goals, offering an eco-friendly alternative to conventional off-road vehicles. Secondly, the government`s initiatives to promote electric mobility and invest in sustainable transportation infrastructure have created an enabling environment for the electric ATV and UTV market in Thailand. Additionally, the growing popularity of adventure tourism and outdoor recreational activities in the country have driven the demand for electric off-road vehicles.
Despite its growth prospects, the electric ATV and UTV market in Thailand face certain challenges. One primary challenge is the limited charging infrastructure for electric vehicles, especially in remote and off-road areas. Expanding the charging network and promoting easy access to charging facilities will be essential to support the widespread adoption of electric ATVs and UTVs. Moreover, the higher upfront cost of electric vehicles compared to conventional vehicles can be a barrier for some potential buyers. Addressing the cost factor and offering incentives for electric vehicle adoption may facilitate market growth.
The Covid-19 pandemic had varying effects on the electric ATV and UTV market in Thailand. While the pandemic led to disruptions in economic activities and tourism, it also highlighted the need for sustainable and resilient transportation solutions. The pandemic underscored the importance of cleaner air and reduced emissions, driving further interest in electric vehicles, including ATVs and UTVs. The tourism and adventure industry`s recovery post-pandemic may present new opportunities for electric off-road vehicles in Thailand.
The electric ATV and UTV market in Thailand are supported by several key players, including manufacturers, distributors, and technology providers. Local companies like Tiger Motor Sports (Thailand) Co., Ltd. and RST PowerSports Co., Ltd. have been actively involved in offering electric ATVs and UTVs in the Thailand market. Additionally, international companies like Polaris Inc., Textron Inc., and Yamaha Motor Co., Ltd. have a significant presence in the market, leveraging their global expertise and product offerings to cater to the growing demand for electric off-road vehicles in Thailand. These key players collaborate with adventure tour operators, agriculture enterprises, and government agencies to promote the adoption of electric ATVs and UTVs and support Thailand transition to cleaner and sustainable off-road transportation solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market - Industry Life Cycle |
3.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market - Porter's Five Forces |
3.5 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Application Type, 2021 & 2031F |
3.6 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Drivetrain Type, 2021 & 2031F |
3.8 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Engine Size, 2021 & 2031F |
3.9 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Battery Capacity, 2021 & 2031F |
3.10 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Propulsion Type, 2021 & 2031F |
3.11 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume Share, By Number of wheels, 2021 & 2031F |
4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Government initiatives promoting eco-friendly transportation solutions |
4.2.2 Increasing awareness about environmental sustainability |
4.2.3 Growing demand for recreational activities such as off-roading |
4.2.4 Technological advancements in electric vehicle technology |
4.2.5 Rising fuel prices driving interest in electric vehicles |
4.3 Market Restraints |
4.3.1 High initial cost of electric all-terrain and utility-terrain vehicles |
4.3.2 Limited charging infrastructure in remote areas |
4.3.3 Perceived limitations in range and performance compared to traditional vehicles |
4.3.4 Consumer hesitancy towards adopting new technology |
4.3.5 Regulatory challenges and lack of clear policies supporting electric vehicles |
5 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Trends |
6 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Types |
6.1 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Application Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Application Type, 2021-2031F |
6.1.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Professional Sports, 2021-2031F |
6.1.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Recreational, 2021-2031F |
6.1.5 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Agriculture and Utility, 2021-2031F |
6.1.6 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Military and Defense, 2021-2031F |
6.1.7 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By All-terrain Vehicle, 2021-2031F |
6.2.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Utility-terrain Vehicle, 2021-2031F |
6.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Drivetrain Type |
6.3.1 Overview and Analysis |
6.3.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Two-wheel Drive, 2021-2031F |
6.3.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Four-wheel Drive, 2021-2031F |
6.3.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By All-wheel Drive, 2021-2031F |
6.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Engine Size |
6.4.1 Overview and Analysis |
6.4.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Less than 400 CC, 2021-2031F |
6.4.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By 400 CC to 800 CC, 2021-2031F |
6.4.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By More than 800 CC, 2021-2031F |
6.5 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Battery Capacity |
6.5.1 Overview and Analysis |
6.5.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Up to 48V, 2021-2031F |
6.5.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By 48V to 72V, 2021-2031F |
6.5.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By More than 72V, 2021-2031F |
6.6 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Propulsion Type |
6.6.1 Overview and Analysis |
6.6.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By BEV, 2021-2031F |
6.6.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By PHEV, 2021-2031F |
6.6.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By HEV, 2021-2031F |
6.7 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Number of wheels |
6.7.1 Overview and Analysis |
6.7.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Four-wheeled, 2021-2031F |
6.7.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By More than four-wheeled, 2021-2031F |
6.8 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market, By Seating Capacity |
6.8.1 Overview and Analysis |
6.8.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By One-seater, 2021-2031F |
6.8.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenues & Volume, By Two-seater, 2021-2031F |
7 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Import-Export Trade Statistics |
7.1 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Export to Major Countries |
7.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Imports from Major Countries |
8 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Key Performance Indicators |
8.1 Average charging time for electric vehicles in key locations |
8.2 Percentage of off-road enthusiasts using electric vehicles for recreational activities |
8.3 Number of government incentives or subsidies supporting electric vehicle adoption |
8.4 Growth in the number of electric vehicle charging stations in popular off-road destinations |
8.5 Percentage of total vehicles sales accounted for by electric all-terrain and utility-terrain vehicles. |
9 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market - Opportunity Assessment |
9.1 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Application Type, 2021 & 2031F |
9.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Drivetrain Type, 2021 & 2031F |
9.4 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Engine Size, 2021 & 2031F |
9.5 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Battery Capacity, 2021 & 2031F |
9.6 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F |
9.7 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Number of wheels, 2021 & 2031F |
9.7 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Opportunity Assessment, By Seating Capacity, 2021 & 2031F |
10 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market - Competitive Landscape |
10.1 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Revenue Share, By Companies, 2024 |
10.2 Thailand Electric All-Terrain Vehicle and Utility-Terrain Vehicle Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |