Thailand Electric Power Steering Market (2025-2031) Outlook | Trends, Value, Analysis, Forecast, Revenue, Industry, Growth, Size, Share & Companies

Market Forecast By Type (CEPS, PEPS, REPS), By Mechanism (Collapsible, Rigid), By Off-Highway (Construction, Agricultural), By Components (Steering column, Sensors, Steering gear, Mechanical rack and pinion, Electronic control unit, Electric motor, Bearing), By Electric Motor (Brush motor, Brushless motor), By Application (Passenger Cars (PC), Commercial Vehicles (CV)) And Competitive Landscape
Product Code: ETC4576766 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Electric Power Steering Market Synopsis

Electric power steering (EPS) systems have gained popularity for their efficiency and adaptability. The Thailand Electric Power Steering Market caters to the demand for EPS systems that enhance vehicle control and reduce fuel consumption.

Drivers of the Market

The Thailand Electric Power Steering Market is experiencing significant growth as vehicles prioritize electric power-assisted steering for improved energy efficiency and maneuverability. Electric power steering systems replace traditional hydraulic systems, providing precise and responsive steering control. The market expansion is fueled by Thailand commitment to energy-efficient technologies, meeting environmental standards, and adopting innovative electric power steering technologies to enhance overall vehicle handling and efficiency.

Challenges of the Market

In the Thailand Electric Power Steering Market, one of the primary challenges lies in overcoming consumer skepticism and ensuring the reliability and durability of electric power steering (EPS) systems. Concerns about potential system failures, maintenance costs, and the perceived complexity of EPS technology can hinder widespread acceptance. Additionally, manufacturers face the task of aligning their product offerings with the diverse needs of the Thai automotive market, which includes a mix of compact cars, sedans, and utility vehicles.

COVID-19 Impact on the Market

The Thailand Electric Power Steering Market faced challenges during the COVID-19 pandemic, with a decline in vehicle production impacting demand. However, as the automotive industry trends towards electrification and enhanced driving assistance, there is a renewed focus on electric power steering systems, presenting opportunities for market recovery and growth.

Key Players in the Market

In the Thailand Electric Power Steering Market, key players such as NSK Ltd., JTEKT Corporation, and Delphi Technologies (Now part of BorgWarner) play pivotal roles. NSK Ltd., a major contributor, provides electric power steering systems, contributing to responsive and energy-efficient steering. Their advanced electric power steering technologies position NSK as a key player in the automotive electric power steering market in Thailand, enhancing vehicle handling and fuel efficiency.

Key Highlights of the Report:

  • Thailand Electric Power Steering Market Outlook
  • Market Size of Thailand Electric Power Steering Market, 2024
  • Forecast of Thailand Electric Power Steering Market, 2031
  • Historical Data and Forecast of Thailand Electric Power Steering Revenues & Volume for the Period 2021-2031
  • Thailand Electric Power Steering Market Trend Evolution
  • Thailand Electric Power Steering Market Drivers and Challenges
  • Thailand Electric Power Steering Price Trends
  • Thailand Electric Power Steering Porter's Five Forces
  • Thailand Electric Power Steering Industry Life Cycle
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By CEPS for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By PEPS for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By REPS for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Mechanism for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Collapsible for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Rigid for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Off-Highway for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Construction for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Agricultural for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Components for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Steering column for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Sensors for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Steering gear for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Mechanical rack and pinion for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Electronic control unit for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Electric motor for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Bearing for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Electric Motor for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Brush motor for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Brushless motor for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Passenger Cars (PC) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Electric Power Steering Market Revenues & Volume By Commercial Vehicles (CV) for the Period 2021-2031
  • Thailand Electric Power Steering Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Mechanism
  • Market Opportunity Assessment By Off-Highway
  • Market Opportunity Assessment By Components
  • Market Opportunity Assessment By Electric Motor
  • Market Opportunity Assessment By Application
  • Thailand Electric Power Steering Top Companies Market Share
  • Thailand Electric Power Steering Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Electric Power Steering Company Profiles
  • Thailand Electric Power Steering Key Strategic Recommendations

What are the latest consumer, technology, and policy trends in the Thailand electric power steering market?

In Thailand, consumers are increasingly opting for vehicles equipped with advanced electric power steering systems to enhance driving comfort and safety. Technology trends show a shift towards more sophisticated EPS solutions like those offered by Bosch and ZF Friedrichshafen. On the policy front, the Thai government's focus on promoting electric vehicle adoption is driving the demand for electric power steering systems in the country.
Major competitors in the Thailand electric power steering market include Bosch, JTEKT Corporation, and ZF Friedrichshafen AG. Bosch is known for its innovative electric power steering systems that focus on efficiency and performance. JTEKT Corporation emphasizes its advanced technology and reliability in the market. ZF Friedrichshafen AG positions itself as a premium provider of electric power steering solutions with a strong focus on safety and comfort features.
The Thailand electric power steering market is expected to witness steady growth in the coming years, driven by factors such as the increasing adoption of electric vehicles by prominent automakers like Toyota, Honda, and Nissan in the country. This trend aligns with the global shift towards electric power steering systems for improved fuel efficiency and enhanced driving experience. Additionally, advancements in steering technologies and the growing focus on vehicle safety and performance are likely to further propel the market forward.
In the Thailand electric power steering market, customers are increasingly favoring systems that offer advanced features such as adaptive steering control, seamless integration with driver assistance technologies, and improved fuel efficiency. For example, brands like Toyota and Honda have been incorporating electric power steering systems in their models to meet customer demand for enhanced driving experience and comfort. Such preferences indicate a shift towards more technologically advanced and environmentally friendly options in the market.
The Thailand electric power steering market is primarily driven by the increasing demand for fuel-efficient vehicles and the integration of advanced technologies by automotive manufacturers such as Toyota, Honda, and Nissan. Additionally, the growing trend towards electric vehicles in the country is also fueling the adoption of electric power steering systems. Despite these drivers, challenges such as high initial costs and the need for skilled technicians to maintain these systems are shaping the dynamics of the market. Overall, the market is expected to witness steady growth due to the continuous innovation and development in the automotive sector.
6Wresearch actively monitors the Thailand Electric Power Steering Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Electric Power Steering Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Electric Power Steering Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Electric Power Steering Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Electric Power Steering Market - Industry Life Cycle

3.4 Thailand Electric Power Steering Market - Porter's Five Forces

3.5 Thailand Electric Power Steering Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Thailand Electric Power Steering Market Revenues & Volume Share, By Mechanism, 2021 & 2031F

3.7 Thailand Electric Power Steering Market Revenues & Volume Share, By Off-Highway, 2021 & 2031F

3.8 Thailand Electric Power Steering Market Revenues & Volume Share, By Components, 2021 & 2031F

3.9 Thailand Electric Power Steering Market Revenues & Volume Share, By Electric Motor , 2021 & 2031F

3.10 Thailand Electric Power Steering Market Revenues & Volume Share, By Application, 2021 & 2031F

4 Thailand Electric Power Steering Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for fuel-efficient vehicles in Thailand

4.2.2 Growing automotive industry in Thailand

4.2.3 Technological advancements in electric power steering systems

4.3 Market Restraints

4.3.1 High initial cost of electric power steering systems

4.3.2 Lack of skilled technicians for maintenance and repair of electric power steering systems

4.3.3 Limited availability of charging infrastructure for electric power steering systems

5 Thailand Electric Power Steering Market Trends

6 Thailand Electric Power Steering Market, By Types

6.1 Thailand Electric Power Steering Market, By Type

6.1.1 Overview and Analysis

6.1.2 Thailand Electric Power Steering Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Thailand Electric Power Steering Market Revenues & Volume, By CEPS, 2021-2031F

6.1.4 Thailand Electric Power Steering Market Revenues & Volume, By PEPS, 2021-2031F

6.1.5 Thailand Electric Power Steering Market Revenues & Volume, By REPS, 2021-2031F

6.2 Thailand Electric Power Steering Market, By Mechanism

6.2.1 Overview and Analysis

6.2.2 Thailand Electric Power Steering Market Revenues & Volume, By Collapsible, 2021-2031F

6.2.3 Thailand Electric Power Steering Market Revenues & Volume, By Rigid, 2021-2031F

6.3 Thailand Electric Power Steering Market, By Off-Highway

6.3.1 Overview and Analysis

6.3.2 Thailand Electric Power Steering Market Revenues & Volume, By Construction, 2021-2031F

6.3.3 Thailand Electric Power Steering Market Revenues & Volume, By Agricultural, 2021-2031F

6.4 Thailand Electric Power Steering Market, By Components

6.4.1 Overview and Analysis

6.4.2 Thailand Electric Power Steering Market Revenues & Volume, By Steering column, 2021-2031F

6.4.3 Thailand Electric Power Steering Market Revenues & Volume, By Sensors, 2021-2031F

6.4.4 Thailand Electric Power Steering Market Revenues & Volume, By Steering gear, 2021-2031F

6.4.5 Thailand Electric Power Steering Market Revenues & Volume, By Mechanical rack and pinion, 2021-2031F

6.4.6 Thailand Electric Power Steering Market Revenues & Volume, By Electronic control unit, 2021-2031F

6.4.7 Thailand Electric Power Steering Market Revenues & Volume, By Electric motor, 2021-2031F

6.5 Thailand Electric Power Steering Market, By Electric Motor

6.5.1 Overview and Analysis

6.5.2 Thailand Electric Power Steering Market Revenues & Volume, By Brush motor, 2021-2031F

6.5.3 Thailand Electric Power Steering Market Revenues & Volume, By Brushless motor, 2021-2031F

6.6 Thailand Electric Power Steering Market, By Application

6.6.1 Overview and Analysis

6.6.2 Thailand Electric Power Steering Market Revenues & Volume, By Passenger Cars (PC), 2021-2031F

6.6.3 Thailand Electric Power Steering Market Revenues & Volume, By Commercial Vehicles (CV), 2021-2031F

7 Thailand Electric Power Steering Market Import-Export Trade Statistics

7.1 Thailand Electric Power Steering Market Export to Major Countries

7.2 Thailand Electric Power Steering Market Imports from Major Countries

8 Thailand Electric Power Steering Market Key Performance Indicators

8.1 Adoption rate of electric power steering systems in new vehicle models

8.2 Average time taken for the installation of electric power steering systems in vehicles

8.3 Number of training programs conducted for technicians on electric power steering systems

9 Thailand Electric Power Steering Market - Opportunity Assessment

9.1 Thailand Electric Power Steering Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Thailand Electric Power Steering Market Opportunity Assessment, By Mechanism, 2021 & 2031F

9.3 Thailand Electric Power Steering Market Opportunity Assessment, By Off-Highway, 2021 & 2031F

9.4 Thailand Electric Power Steering Market Opportunity Assessment, By Components, 2021 & 2031F

9.5 Thailand Electric Power Steering Market Opportunity Assessment, By Electric Motor , 2021 & 2031F

9.6 Thailand Electric Power Steering Market Opportunity Assessment, By Application, 2021 & 2031F

10 Thailand Electric Power Steering Market - Competitive Landscape

10.1 Thailand Electric Power Steering Market Revenue Share, By Companies, 2024

10.2 Thailand Electric Power Steering Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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