| Product Code: ETC325705 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand food colors market witnessed a significant import trend from 2023 to 2024, with a growth rate of 25.18%. The compound annual growth rate (CAGR) for imports between 2020 and 2024 stood at 5.61%. This substantial increase in import momentum can be attributed to evolving consumer preferences and the growing demand for diverse food products in the market.
By 2027, the Food Colors market in Thailand is anticipated to reach a growth rate of 5.80%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Thailand Food Colors Market is expanding due to the increasing demand for visually appealing and aesthetically pleasing food products. Food colors are used to enhance the appearance of a wide range of items, from candies to baked goods. As the food industry evolves, there`s a growing emphasis on using natural and sustainable food coloring options, in line with consumer preferences for clean-label products.
The Thailand Food Colors Market is thriving due to several key factors. Firstly, food colors are crucial for enhancing the visual appeal of food and beverages, making them more attractive to consumers. This is especially important in the competitive food industry, where product presentation matters significantly. Secondly, the growing demand for natural and clean-label food products has led to an increased use of natural food colors derived from fruits, vegetables, and other plant sources. Consumers are increasingly looking for products without synthetic additives, and this trend is boosting the natural food colors segment. Lastly, the expansion of the food processing industry and the introduction of new products are driving the demand for food colors as manufacturers seek to create eye-catching and innovative offerings.
The Thailand Food Colors Market encounters challenges linked to consumer concerns and regulatory compliance. Increasing awareness of artificial additives and their potential health risks has led to a demand for natural food colors. Meeting these preferences while ensuring stability and color consistency in food products can be technically challenging. Additionally, complying with strict food color regulations and labeling requirements is crucial for market players.
The Thailand food colors market faced mixed effects during the COVID-19 pandemic. While the demand for food colors in processed foods and beverages remained relatively stable, the closure of restaurants and reduced foodservice operations initially impacted the market. However, as consumers turned to home cooking and baking, there was increased interest in food colors for creating visually appealing homemade dishes and desserts. Manufacturers adjusted their marketing strategies to target home chefs and offered smaller packaging options suitable for household use. Moreover, there was a growing demand for natural food colors, aligning with the trend towards cleaner and more transparent ingredient labels.
In the Thailand Food Colors market, prominent players include Chr. Hansen Holding A/S, Sensient Colors LLC, and Naturex (a Givaudan Company). These companies are industry leaders in providing natural and synthetic food colors to the food and beverage sector. They offer a wide range of vibrant and safe color solutions, making them essential players in the Thai food coloring industry.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Food Colors Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Food Colors Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Food Colors Market - Industry Life Cycle |
3.4 Thailand Food Colors Market - Porter's Five Forces |
3.5 Thailand Food Colors Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Food Colors Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Thailand Food Colors Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 Thailand Food Colors Market Revenues & Volume Share, By Solubility, 2021 & 2031F |
4 Thailand Food Colors Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for natural food colors due to health consciousness and clean label trends |
4.2.2 Growth in the food and beverage industry in Thailand |
4.2.3 Rising disposable income leading to higher spending on premium food products |
4.3 Market Restraints |
4.3.1 Stringent regulations and certifications required for food colors in Thailand |
4.3.2 Fluctuating prices of raw materials impacting production costs |
4.3.3 Limited availability of certain natural food color sources |
5 Thailand Food Colors Market Trends |
6 Thailand Food Colors Market, By Types |
6.1 Thailand Food Colors Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Food Colors Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Food Colors Market Revenues & Volume, By Natural, 2021-2031F |
6.1.4 Thailand Food Colors Market Revenues & Volume, By Synthetic, 2021-2031F |
6.1.5 Thailand Food Colors Market Revenues & Volume, By Nature Identical, 2021-2031F |
6.2 Thailand Food Colors Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Food Colors Market Revenues & Volume, By Food Products, 2021-2031F |
6.2.3 Thailand Food Colors Market Revenues & Volume, By Beverages, 2021-2031F |
6.3 Thailand Food Colors Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Thailand Food Colors Market Revenues & Volume, By Liquid, 2021-2031F |
6.3.3 Thailand Food Colors Market Revenues & Volume, By Powder, 2021-2031F |
6.3.4 Thailand Food Colors Market Revenues & Volume, By Gel, 2021-2031F |
6.4 Thailand Food Colors Market, By Solubility |
6.4.1 Overview and Analysis |
6.4.2 Thailand Food Colors Market Revenues & Volume, By Dyes, 2021-2031F |
6.4.3 Thailand Food Colors Market Revenues & Volume, By Lakes, 2021-2031F |
7 Thailand Food Colors Market Import-Export Trade Statistics |
7.1 Thailand Food Colors Market Export to Major Countries |
7.2 Thailand Food Colors Market Imports from Major Countries |
8 Thailand Food Colors Market Key Performance Indicators |
8.1 Consumer awareness and preference for natural food colors |
8.2 Number of new product launches with natural food colors in the Thailand market |
8.3 Investments in research and development for innovative food color solutions |
9 Thailand Food Colors Market - Opportunity Assessment |
9.1 Thailand Food Colors Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Food Colors Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Thailand Food Colors Market Opportunity Assessment, By Form, 2021 & 2031F |
9.4 Thailand Food Colors Market Opportunity Assessment, By Solubility, 2021 & 2031F |
10 Thailand Food Colors Market - Competitive Landscape |
10.1 Thailand Food Colors Market Revenue Share, By Companies, 2024 |
10.2 Thailand Food Colors Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |