| Product Code: ETC221425 | Publication Date: Aug 2022 | Updated Date: Mar 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for fresh strawberries saw a growth rate of 7.03% from 2023 to 2024, with a compound annual growth rate (CAGR) of 19.3% from 2020 to 2024. This strong import momentum can be attributed to increasing consumer demand for fresh produce and a shift towards healthier eating habits, driving market stability in the Thailand fresh strawberry market.

The Thailand fresh strawberry market has experienced remarkable growth due to the increasing popularity of strawberries among consumers. Strawberries are not only enjoyed fresh but are also used in various culinary applications, such as desserts, jams, and beverages. Thailand`s climate allows for year-round strawberry cultivation, ensuring a consistent supply to meet growing demand. The market also benefits from the rise in health-consciousness, as strawberries are recognized for their antioxidant properties and high vitamin C content. Furthermore, strawberry-picking farms have become popular attractions for tourists and locals alike, contributing to the market`s expansion.
The Thailand Fresh Strawberry market thrives due to the country`s suitable climate for strawberry cultivation. Fresh strawberries are not only a favorite among consumers but are also used in various food products like jams and desserts. Growing health awareness and the demand for fresh ingredients contribute to the market`s growth.
The Thailand Fresh Strawberry Market faces challenges related to seasonality and quality control. Strawberries are typically grown during specific seasons, leading to supply fluctuations throughout the year. Meeting year-round demand requires innovative cultivation methods, such as greenhouse farming. Ensuring consistent quality and addressing issues like pest control and disease management are essential to maintain consumer trust. Transportation and logistics can also impact the freshness of strawberries, making efficient supply chain management crucial.
The Fresh Strawberry Market in Thailand faced similar challenges during the pandemic. Reduced export opportunities and disruptions in the supply chain hindered both production and distribution. With consumers becoming more health-conscious and looking for vitamin-rich foods, there was a resurgence in demand for fresh strawberries. Furthermore, farmers and distributors adapted by implementing safety measures and selling through online platforms to reach consumers directly.
In the Thailand Fresh Strawberry market, "Doi Kham Food Products" is a notable player. They are renowned for their production of sweet and juicy strawberries grown in the cooler northern regions of Thailand. With a commitment to organic farming and quality control, they have gained a loyal customer base. "Royal Project Foundation" also plays a significant role by promoting sustainable strawberry cultivation and ensuring fair prices for farmers. These companies contribute to the popularity of fresh strawberries in Thailand and are actively involved in supporting local agriculture.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Fresh Strawberry Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Fresh Strawberry Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Fresh Strawberry Market - Industry Life Cycle |
3.4 Thailand Fresh Strawberry Market - Porter's Five Forces |
3.5 Thailand Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Thailand Fresh Strawberry Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Thailand Fresh Strawberry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Fresh Strawberry Market Trends |
6 Thailand Fresh Strawberry Market, By Types |
6.1 Thailand Fresh Strawberry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Fresh Strawberry Market Revenues & Volume, By Product Type, 2022-2032F |
6.1.3 Thailand Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2022-2032F |
6.1.4 Thailand Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2022-2032F |
6.1.5 Thailand Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2022-2032F |
6.2 Thailand Fresh Strawberry Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.2.3 Thailand Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.4 Thailand Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2022-2032F |
6.2.5 Thailand Fresh Strawberry Market Revenues & Volume, By Online Sales, 2022-2032F |
6.2.6 Thailand Fresh Strawberry Market Revenues & Volume, By Others, 2022-2032F |
7 Thailand Fresh Strawberry Market Import-Export Trade Statistics |
7.1 Thailand Fresh Strawberry Market Export to Major Countries |
7.2 Thailand Fresh Strawberry Market Imports from Major Countries |
8 Thailand Fresh Strawberry Market Key Performance Indicators |
9 Thailand Fresh Strawberry Market - Opportunity Assessment |
9.1 Thailand Fresh Strawberry Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Thailand Fresh Strawberry Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Thailand Fresh Strawberry Market - Competitive Landscape |
10.1 Thailand Fresh Strawberry Market Revenue Share, By Companies, 2025 |
10.2 Thailand Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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