Thailand Green Tea Market: Import Trend Analysis
Thailand import trend for the green tea market experienced significant growth from 2023 to 2024, with a notable increase of 19.5%. The compound annual growth rate (CAGR) for the period between 2020 and 2024 stood at 14.58%. This surge in imports could be attributed to a shift in consumer preferences towards healthier beverage options, driving demand for green tea products in the market.
Green Tea Market: Thailand vs Top 5 Major Economies in 2027 (Asia)
By 2027, Thailand's Green Tea market is forecasted to achieve a growing growth rate of 5.43%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.
Thailand Green Tea Market Synopsis
The Thailand green tea market was valued at USD 670 million in 2019 and expected to grow at a compound annual growth rate of 10% as per estimates by 6Wresearch. In terms of volume consumption stood at 66 thousand metric tons in 2018 & expected to witness an increase over the forecast period mainly attributed to increasing consumer awareness on health benefits associated with green tea coupled with availability in various forms such as powder & ready-to-drink options among other variants available globally.Growing popularity amongst millennials along with continuous product innovation shall additionally drive market momentum over next five years thus further supplementing its growth curve globally.
Drivers of the Market
The Thailand green tea market is driven by increasing consumer awareness of the health benefits associated with green tea consumption, including antioxidants and potential weight management properties. Additionally, the growing trend of wellness-oriented lifestyles contributes to the demand for natural and functional beverages.
Challenges of the Market
The Thailand green tea market faces challenges related to consumer preferences and competition. While green tea is widely recognized for its health benefits, preferences for other beverages and changing consumer tastes can impact demand. Additionally, the influx of various herbal and fruit teas in the market adds competition and can divert consumer attention away from traditional green tea offerings.
Trends & Oppourtunites of the Market
The health-conscious trend is driving the demand for green tea. Entrepreneurs can capitalize on this by introducing innovative green tea products, blends, and ready-to-drink options, catering to consumers seeking wellness in their daily routines.
COVID-19 Impact on the Market
In the Thailand Green Tea Market, the pandemic led to disruptions in supply chains, reduced demand from hospitality sectors, and changes in consumer behavior. While health-conscious trends increased the interest in immune-boosting beverages like green tea, closures of cafes and restaurants during lockdowns affected sales. Additionally, import/export restrictions and logistic challenges hindered the global sourcing of green tea leaves.
Key Players in the Market
In the Thailand green tea market, companies like Thai tea producers Boonrawd Trading International Co., Ltd., and retail giants like Central Food Retail Co., Ltd., contribute to the production and distribution of a wide range of green tea products, catering to health-conscious consumers seeking its numerous benefits.
Key Highlights of the Report:
- Thailand Green Tea Market Outlook
- Market Size of Thailand Green Tea Market, 2025
- Forecast of Thailand Green Tea Market, 2032
- Historical Data and Forecast of Thailand Green Tea Revenues & Volume for the Period 2022 - 2032F
- Thailand Green Tea Market Trend Evolution
- Thailand Green Tea Market Drivers and Challenges
- Thailand Green Tea Price Trends
- Thailand Green Tea Porter's Five Forces
- Thailand Green Tea Industry Life Cycle
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Type for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Green Tea Bags for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Green Tea Instant Mixes for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Iced Green Tea for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Loose Leaf for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Capsules for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Others for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Flavour for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Lemon for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Aloe Vera for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Cinnamon for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Vanilla for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Wild Berry for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Jasmin for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Basil for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Others for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Distribution Channel for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Specialty Stores for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Convenience Stores for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Online Stores for the Period 2022 - 2032F
- Historical Data and Forecast of Thailand Green Tea Market Revenues & Volume By Others for the Period 2022 - 2032F
- Thailand Green Tea Import Export Trade Statistics
- Market Opportunity Assessment By Type
- Market Opportunity Assessment By Flavour
- Market Opportunity Assessment By Distribution Channel
- Thailand Green Tea Top Companies Market Share
- Thailand Green Tea Competitive Benchmarking By Technical and Operational Parameters
- Thailand Green Tea Company Profiles
- Thailand Green Tea Key Strategic Recommendations
