Thailand Highway Driving Assist Market (2025-2031) Outlook | Growth, Companies, Revenue, Analysis, Share, Trends, Industry, Value, Forecast & Size

Market Forecast By Vehicle Type (PC, BEV, HEV, PHEV, FCEV), By Component (Radar, Camera, Ultrasonic Sensor, Software Module), By Autonomous Level (Level 2, Level 3 & Above) And Competitive Landscape
Product Code: ETC4570046 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Highway Driving Assist Market Synopsis

In Thailand, the Highway Driving Assist market is on the rise as advanced driver assistance systems (ADAS) gain popularity. These systems are designed to enhance driver safety and convenience, particularly on highways. With the increasing demand for vehicles equipped with features like adaptive cruise control, lane-keeping assist, and automated lane changing, the Highway Driving Assist market is poised for substantial growth.

Drivers of the Market

The Thailand Highway Driving Assist Market is experiencing significant growth as vehicles incorporate advanced driver assistance systems (ADAS) for highway navigation and safety. Highway driving assist systems use sensors and automation to provide lane-keeping assistance and adaptive cruise control. The market expansion is fueled by Thailand commitment to smart transportation solutions, improving highway safety, and integrating ADAS technologies for enhanced driving experiences.

Challenges of the Market

The Thailand Highway Driving Assist Market grapples with challenges related to technological limitations and user trust. Developing highway driving assist systems that can reliably navigate complex traffic scenarios and adverse weather conditions requires continuous refinement. Additionally, building and maintaining user trust in the capabilities of these systems, along with addressing concerns about overreliance on automation, represent ongoing challenges for manufacturers in this market.

COVID-19 Impact on the Market

The Thailand Highway Driving Assist Market experienced disruptions during the COVID-19 pandemic as changes in automotive manufacturing schedules and shifts in consumer preferences impacted the production and adoption of highway driving assist systems. The restrictions on movement and economic uncertainties led to temporary declines in highway driving assist system installations. However, the market recovered post-pandemic as automotive manufacturers emphasized advanced driver assistance technologies, driving the demand for highway driving assist solutions.

Key Players in the Market

The Thailand Highway Driving Assist Market is witnessing notable developments, with key players such as Hyundai Motor Company, General Motors Company, and Ford Motor Company actively contributing. Hyundai Motor Company, a major player, specializes in developing highway driving assist systems that offer advanced driver assistance features for enhanced safety and convenience. Their commitment to intelligent mobility solutions positions Hyundai as a key player in the highway driving assist market in Thailand, addressing the demand for semi-autonomous driving technologies.

Key Highlights of the Report:

  • Thailand Highway Driving Assist Market Outlook
  • Market Size of Thailand Highway Driving Assist Market, 2024
  • Forecast of Thailand Highway Driving Assist Market, 2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Revenues & Volume for the Period 2021-2031
  • Thailand Highway Driving Assist Market Trend Evolution
  • Thailand Highway Driving Assist Market Drivers and Challenges
  • Thailand Highway Driving Assist Price Trends
  • Thailand Highway Driving Assist Porter's Five Forces
  • Thailand Highway Driving Assist Industry Life Cycle
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Vehicle Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By PC for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By BEV for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By HEV for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By PHEV for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By FCEV for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Radar for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Camera for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Ultrasonic Sensor for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Software Module for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Autonomous Level for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Level 2 for the Period 2021-2031
  • Historical Data and Forecast of Thailand Highway Driving Assist Market Revenues & Volume By Level 3 & Above for the Period 2021-2031
  • Thailand Highway Driving Assist Import Export Trade Statistics
  • Market Opportunity Assessment By Vehicle Type
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Autonomous Level
  • Thailand Highway Driving Assist Top Companies Market Share
  • Thailand Highway Driving Assist Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Highway Driving Assist Company Profiles
  • Thailand Highway Driving Assist Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Highway Driving Assist Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Highway Driving Assist Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Highway Driving Assist Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Highway Driving Assist Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Highway Driving Assist Market - Industry Life Cycle

3.4 Thailand Highway Driving Assist Market - Porter's Five Forces

3.5 Thailand Highway Driving Assist Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F

3.6 Thailand Highway Driving Assist Market Revenues & Volume Share, By Component, 2021 & 2031F

3.7 Thailand Highway Driving Assist Market Revenues & Volume Share, By Autonomous Level, 2021 & 2031F

4 Thailand Highway Driving Assist Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Thailand Highway Driving Assist Market Trends

6 Thailand Highway Driving Assist Market, By Types

6.1 Thailand Highway Driving Assist Market, By Vehicle Type

6.1.1 Overview and Analysis

6.1.2 Thailand Highway Driving Assist Market Revenues & Volume, By Vehicle Type, 2021-2031F

6.1.3 Thailand Highway Driving Assist Market Revenues & Volume, By PC, 2021-2031F

6.1.4 Thailand Highway Driving Assist Market Revenues & Volume, By BEV, 2021-2031F

6.1.5 Thailand Highway Driving Assist Market Revenues & Volume, By HEV, 2021-2031F

6.1.6 Thailand Highway Driving Assist Market Revenues & Volume, By PHEV, 2021-2031F

6.1.7 Thailand Highway Driving Assist Market Revenues & Volume, By FCEV, 2021-2031F

6.2 Thailand Highway Driving Assist Market, By Component

6.2.1 Overview and Analysis

6.2.2 Thailand Highway Driving Assist Market Revenues & Volume, By Radar, 2021-2031F

6.2.3 Thailand Highway Driving Assist Market Revenues & Volume, By Camera, 2021-2031F

6.2.4 Thailand Highway Driving Assist Market Revenues & Volume, By Ultrasonic Sensor, 2021-2031F

6.2.5 Thailand Highway Driving Assist Market Revenues & Volume, By Software Module, 2021-2031F

6.3 Thailand Highway Driving Assist Market, By Autonomous Level

6.3.1 Overview and Analysis

6.3.2 Thailand Highway Driving Assist Market Revenues & Volume, By Level 2, 2021-2031F

6.3.3 Thailand Highway Driving Assist Market Revenues & Volume, By Level 3 & Above, 2021-2031F

7 Thailand Highway Driving Assist Market Import-Export Trade Statistics

7.1 Thailand Highway Driving Assist Market Export to Major Countries

7.2 Thailand Highway Driving Assist Market Imports from Major Countries

8 Thailand Highway Driving Assist Market Key Performance Indicators

9 Thailand Highway Driving Assist Market - Opportunity Assessment

9.1 Thailand Highway Driving Assist Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F

9.2 Thailand Highway Driving Assist Market Opportunity Assessment, By Component, 2021 & 2031F

9.3 Thailand Highway Driving Assist Market Opportunity Assessment, By Autonomous Level, 2021 & 2031F

10 Thailand Highway Driving Assist Market - Competitive Landscape

10.1 Thailand Highway Driving Assist Market Revenue Share, By Companies, 2024

10.2 Thailand Highway Driving Assist Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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